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readers-digest

Apple’s stable of periodicals available for in-app subscription got a little bigger with the release of an update to Reader’s Digest magazine on Thursday. Reader’s Digest is now offering annual subscriptions (10 issues) for $14.99, or monthly subscriptions at $1.99 through in-app purchase. Read more »

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Some media outlets are hoping that launching iPad subscriptions and paywalls will supplement the meager revenue they get from traditional online banner advertising, but AOL’s Patch and Hearst Magazines’ digital media are experimenting with some more innovative ways of monetizing their content as well. Read more »

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Manilla, a new free online bill management service incubated by media giant Hearst, is now available to the public. It offers to manage and store your bills and lets users set custom alerts to remind them to pay. Read more »

taboola

In an effort to build engagement and increase video views across its properties, local TV news station owner Hearst has chosen Taboola for all its local TV stations sites to provide additional video suggestions for viewers reading stories or watching video on their websites. Read more »

Subscriber Content

tractorpro

AOL’s recent acquisition of the Huffington Post for $315 million has centered a lot of attention on its content strategy — big part of which is automating and standardizing content that attracts search-related advertising. While there are some clear benefits to this “content farm” approach to content, there are also some significant disadvantages. Here we look at some of the leaders in this sector and their histories, as well as the key risks and benefits of the content farm strategy. Companies mentioned in this report include AOL, The Huffington Post, MySpace, Demand Media, Google and Associated Content. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

News Corp. is doubling down on his bets that paid content will eventually win the day online, by buying the Skiff e-reader business from Hearst Corp. and buying a stake in Journalism Online. But are these just the latest in a series of Hail Mary passes? Read more »

Subscriber Content

onlineshopping

The worldwide online market for digital goods will grow amid a state of continuous disruption across all forms of content markets. Fueled by an ever-growing user base, migration from physical formats to digital distribution, and a proliferation of new connected devices, the overall market for digital goods will grow to $36 billion by 2014, up from $16.7 billion in 2009. This report examines the state of paid content and the various monetization and payment models across each of the various digital goods markets. The report examines key players and market dynamics in the film and video, newspaper, online game, music and social networks space relative to their paid content strategies, and includes a revenue forecast of each of these segments relative to the overall paid content market. Read more at GigaOM Pro »

Qik Submits Its Own iPhone Application for Live Broadcasting; with live broadcasting available through a new app from Ustream (details here), Qik has submitted an app with similar functionality for review. (Qik blog) Entertainment Execs Bullish on 3-D in the Home; the growth of 3-D in […] Read more »

Despite new technology that can provide more engaging and better targeted ads for online video, most publishers have been stuck repurposing 15- and 30-second TV spots online, a problem that execs say leads to lower CPMs and a poor user experience. But with advertisers and agencies […] Read more »

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