After the child sex scandal that hit Habbo Hotel earlier this year, owner Sulake hopes to turn it into a platform on which other developers can launch their own games. As part of that shift, up to 60 jobs are set to be cut. Read more »
Finnish kids’ virtual world Habbo is being pushed to the brink, after accusations that the site had become a haven for pedophiles led to a second investor pulling out of the business, and British retailers dropping the company’s products. Read more »
So last year, most people decided that marketing real products in virtual worlds like Second Life doesn’t work. Since then, however, I’ve come across some avatar-driven advertising campaigns with very impressive numbers. In Gaia Online, for example, users grabbed over a million virtual copies of a […] Read more »
