Gravity CTO Jim Benedetto knows his way around MySQL after managing a 600-instance cluster at MySpace, but he has found HBase religion as his real-time content-recommendation platform grew. And he’s not alone. Read more »
Content owners, whether they are publishers, retailers, or marketers, are always looking for new ways to deliver a unique experience to their customers. We call this content personalization. Key trends in this area are led by a collection of technologies that we call post-programming curation. These technologies use the best of behavioral tracking, collaborative filtering, audience targeting, and dynamic content presentation. Read more »
Gravity, a startup that personalizes reader content for web publishers, is opening up its recommendation engine to anyone that wants to use it. Considering the increasing importance of personalization online, this could be a good deal. Read more »
Interest graph specialist Gravity has raised $10.6 million to expand its business of personalizing the web for consumers. Thanks to a semantic engine that associates the content site visitors read with related topics, Gravity says it can show readers just what they want to see. Read more »
Most people want to share content that makes them look good — a concept that Gravity CEO Amit Kapur called “peacocking” at paidContent 2012 this afternoon. Sometimes that urge is a good thing, but sometimes it gets in the way of delivering a truly personalized online experience. Read more at paidContent »
You know how our social graphs are creeping into every aspect of our web lives, from search results to coupons? Well, get ready for something a lot more personal, a lot more targeted and, perhaps, a lot more creepy. Read more »
Gravity, a Los Angeles-based startup, says it’s developing an "interest graph" that will let it recommend content to users based on their preferences, but the initial offering from the company — a service called Twinterests, which pulls your interests from your Twitter feed — is unimpressive. Read more »
