Social TV is any application, website or software that allows viewers to interact with television programming and share that interaction with others. Startups in this space hope to combine ubiquitous second-screen technology with well-established audience behavior to drive new value around shows. Read more at GigaOM Pro »
The social media surrounding this year’s Grammy Awards includes a three-day live stream of behind-the-scenes action, red carpet coverage and classic Grammy moments, which this year is hosted by YouTube. Don’t expect much in the way of live performance, though, thanks to approval issues. Read more »
24 hours following the 52nd annual Grammy Awards, the question was where’s the online content from the Recording Academy’s most online-ever show? And the answer is, 48 hours later: On its way. While official clips from the show have been sparse since Sunday, approximately 50-75 percent […] Read more »
There’s no question: The Grammys were the biggest online event of the last couple of days. There were 135,000 Grammy-related tweets by midnight Sunday night, according to new data from Trendrr, and the music awards show was subject to thousands of news stories and millions of […] Read more »
Last year, the Grammy Awards ratings rose 10 percent from 2008, with a 23 percent increase amongst viewers aged 18-34. And while there are a number of factors to which you could attribute that increase, one major factor is this: the 51st Annual Awards marked the […] Read more »
