Yelp is stepping up its game against Foursquare and Gowalla by adding “check-ins” by users to its reviews. But will be enough? Or will Foursquare and/or Gowalla make for a simpler user experience and therefore a significant competitive threat? Read more »
Gowalla CEO Josh Williams in this video interview shares his company’s story and accidental foray into the world of mobile location. He talks about competition from Twitter, Foursquare and Yelp. Williams outlines new product information including the forthcoming release of a beta of Gowalla’s Android app. Read more »
Mobile augmented reality (AR) brings computer-generated multimedia into an end-user’s literal field of vision. It merges real-time digital information with the user’s perceptions of his or her immediate physical surroundings. The mobile AR user simultaneously experiences physical reality and digital media consumption. This report looks at the growing mobile AR ecosystem, from the technologies and trends supporting its development to the applications, players, and business models driving innovation. The report includes a forecast for the number of mobile AR–capable devices, summarizes existing revenue forecasts for the nascent market, and leverages three in-depth case studies to demonstrate the intersections between markets, technologies, and companies in emerging applications. Read more »
Though services like Foursquare and Gowalla eat up techie mindshare, they still have very few users; something like 150,000 for Foursquare and 50,000 for Gowalla. However, an iPhone app called MyTown that also features a location-based check-in system game acquired 250,000 users within two weeks. Read more »
