Nobody was surprised when Gowalla announced that it would be shutting down after selling to Facebook — after all, almost none of the services it has bought in the past five years have stayed alive. But is this sell up-shut down approach fair on users? Read More »
Tech
Gowalla has had a good run in the location-based check-in market, taking on Foursquare before getting lapped by its New York rival. Now, Facebook is confirming it has bought the team behind Austin-based Gowalla to bolster its new Timeline feature. Read More »
Gowalla, like many other check-in services, has had trouble keeping pace with Foursquare. But the location startup is relaunching its service with an eye toward becoming more of a city travel guide, downplaying the role of check-ins in favor of discovery, travel and storytelling. Read More »
As location-based services grow up, we’re seeing that games are not the appealing part of location and increasingly it seems like start-ups are acknowledging that games are tough to build a business on. Gowalla seemed to acknowledge that by killing its virtual items feature today. Read More »
LocalResponse — a marketing platform that allows advertisers to send out targeted tweets to consumers based on where consumers have checked in or where they say they are on social networks — has found that its targeting work is paying off with significant engagement from consumers.… Read More »
Gowalla continues to plug along in the location check-in space and has updated its Spot pages for places to make them more browsable and added new Highlights for locations. The improvements, while not ground-breaking, typify the steady progress of Gowalla. But is it enough? Read More »
Gowalla, a developer of a location-based social networking app, has adopted a bold strategy: embrace its archenemies and use them to extend reach. In a new version of its app, Gowalla is making it easy to follow friends check-ins to locations on Foursquare and Facebook Places. Read More »
Marketing using location and social networking are like peanut butter and chocolate — they’re a perfect combination. Add mobile and you have a trio of hot technologies attracting capital from investors and big companies alike. Here are the revenue models to watch as these elements collide. Read More »
Black Friday has become a holiday unto itself, where bargain hunters shake off their turkey hangovers to wake up before dawn and chase amazing deals. But as is the case with many activities these days, technology is rapidly changing the way people shop. Read More »
The location wars are heating up just in time for the holidays. Location-based services such as Foursquare, Gowalla, SCVGR, Yelp and others have brought out big-name partners and expanded rewards to help give the check-in services a big push at the end of the year. Read More »
While rival Foursquare just hit 4 million users last week, Austin-based Gowalla is positioning itself to make more money with a handful of new features including business listings, City Pages and Stamp Calendar. It’s another sign that location-based companies are trying to move beyond the… Read More »
In the debate over apps versus the web on smartphones, apps are winning, says Gowalla CEO Josh Williams. There’s hope from companies like Opera and Google that the web will surge ahead as HTML 5 becomes more widespread, but Williams has his doubts. Read More »
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