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Three years ago, a survey found Google to be the world’s best known brand, topping Microsoft, GE and others. It did so with very little advertising. So why has Google spent nearly $2 billion over the past year to strengthen its brand? Read more »

With the news that Google plans to open source On2′s VP8 codec next month, there’s been a lot of talk about whether or not it can emerge as the “one codec to rule them all,” as my colleague Stacey Higginbotham tweeted just a few days ago. […] Read more »

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UPDATED The latest volley has been filed in the copyright infringement suit between Viacom and Google: Just hours before Google faced analysts and investors on its first-quarter earnings call, Viacom released newly unsealed documents from the suit. The filings seek to strengthen Viacom’s argument that Google […] Read more »

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Ever since we broke the news earlier this week that Google is going to open source its VP8 video codec at its Google i/O event next month, speculations have been abounded as to what this means for Ogg Theora, the video codec of choice of open […] Read more »

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I was on cloud 9 when the PR firm told me they were sending a Ferrari for me to take for a spin. The bubble burst when they said it would be arriving via FedEx. That’s when I knew it was the Acer Ferrari One ultra-portable. Read more »

Droid Incredible

The rumors of the HTC Incredible coming to Verizon are rumors no more, as the carrier has a preview page up that confirms it is coming. It will be the Droid Incredible on Verizon, keeping the Droid product line active for another handset. Read more »

The key to a successful social media marketing campaign, is knowing when — and how — to use the medium. That’s the central theme of my latest Long View for GigaOM Pro, “The Dos and Don’ts of Social Media Marketing” (subscription required). Read more »

Google Buzz has launched Buzz buttons that web site publishers can add to their pages to make it easier for readers to share content on the Gmail-based social network. GigaOM is one of the launch partners for this new feature, along with several other media outlets. Read more »

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Google’s decision to open source On2 Technology’s VP8 video codec at its Google I/O developer conference next month is not only a huge boon for HTML5 web video and a blow against Adobe’s Flash. It’s also clearly aimed at optimizing video playback on a number of […] Read more »

Google’s core philosophy about opening up access to the world’s information drive its pro-net neutrality stand, is the reason Google is building its own fiber network and is driving it to search for protocols for moving information between cloud providers. Read more »

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Google will soon make its VP8 video codec open source, we’ve learned from multiple sources. The company is scheduled to officially announce the release at its Google I/O developers conference next month, a source with knowledge of the announcement said. And with that release, Mozilla — […] Read more »

In its latest acquisition — and its first in the UK — Google has bought a small visual-search startup called Plink, maker of a mobile app that recognizes works of art. The acquisition appears to be an attempt to add horsepower to its Google Goggles project. Read more »

The FTC says it will oppose Google’s $750 million acquisition of AdMob, the mobile ad platform. While the agency is right to take a close look at the deal, the mobile ad market is far from sewn up, and blocking the acquisition would be short-sighted. Read more »

Our iPad Accessories Series focuses on cases for the iPad. Case manufacturers are coming out of the woodwork almost hourly; we’ve gathered up the best at the time of publication. The cases run the gamut from simple cloth bags to expensive leather covers for your precious. Read more »

Under the current structure of vehicle ownership and warranties, automakers would suffer from the depreciation of electric vehicle batteries if the devices used to provide certain services for the power grid. But utilities and consumers could benefit. Read more »

Despite the build out of smart grid infrastructure, there’s still a variety questions that remain unanswered when it comes to just what will a next-generation smart grid network look like? Here’s 5 points of debate that we’ll be addressing at our Green:Net conference on April 29: Read more »

In a recent interview as part of a National Press Club event, News Corp. Chairman Rupert Murdoch reiterated his belief that Google and other news aggregators are stealing his content, and his commitment to paywalls. But so far Murdoch seems to have a bandwagon of one. Read more »

The Apple-Google breakup poses a promising opportunity for other existing and emerging technology powerhouses. But which one of them will be Apple’s new most-favored nation? Signs and logic point to Facebook. Read more »

Every home and business should have access to “timely, useful and actionable” energy information, said a group of close to 50 companies — including Google, Silicon Valley venture firms, and smart grid startups — in a letter addressed to President Obama on Monday. Read more »

Google is rolling out a confirmation screen where Buzz users can check who they are following and see whether they are displaying that information publicly. The service has seen a number of changes as a results of privacy concerns raised after it went live in February. Read more »

Google might have have one of the hottest growing mobile platforms with Android, but the company is limiting that growth to smartphone devices. Other portables run Android, but they often don’t have access to the Android Market. One strategy could change that. Read more »

Episodic, a San Francisco-based Web video hosting start-up has been acquired by Google, according to a post on Episodic’s blog. Financial details of the deals have not been announced, but Episodic previously raised $2.5 million in financing. The two-year old Episodic will continue to offer its services to […] Read more »

I’m always amazed that more people don’t know the little tricks you can use to get more out of a simple Google search. Here are 10 of my favorites. Read more »

It’s April Fool’s Day and the Internet will be littered with hijinks such as Google’s apparent name change to Topeka in honor of the Kansas city that changed its name to Google to win the Google Fiber service. Tell us your favorites and share the laughs. Read more »

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How about this for an eyebrow-rasier: Panasonic decided against using Android on its connected TV sets because of its costs, according to a Bloomberg report. Now, mind you, Google is giving its Android OS for mobile devices away for free, and there are no signs that […] Read more »

Google and Verizon today penned an opinion piece in the Wall Street Journal praising certain aspects of the National Broadband Plan, but what is driving these two firms closer together? I think it’s a dislike of greater FCC power and the Apple-AT&T alliance. Read more »

Adobe and Google announced plans today to integrate the Flash player plugin into Google’s Chrome web browser, in a move that the companies say will advance the speed of innovation on the web. By tightening their partnership for web development, the move could be seen as […] Read more »

Google, Microsoft, AT&T, Salesforce.com, AOL, Intel, Loopt are asking for updates to federal electronic privacy laws to address new forms of surveillance and data collecting. Coalition members would like to defend themselves and their users from forced sharing of data contributed through email and location-tracking services. Read more »

Subscriber Content

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The worldwide online market for digital goods will grow amid a state of continuous disruption across all forms of content markets. Fueled by an ever-growing user base, migration from physical formats to digital distribution, and a proliferation of new connected devices, the overall market for digital goods will grow to $36 billion by 2014, up from $16.7 billion in 2009. This report examines the state of paid content and the various monetization and payment models across each of the various digital goods markets. The report examines key players and market dynamics in the film and video, newspaper, online game, music and social networks space relative to their paid content strategies, and includes a revenue forecast of each of these segments relative to the overall paid content market. Read more at GigaOM Pro »

Google’s Android platform is gaining smartphone market share, but future growth is at risk due to fragmentation. Fortunately, however, the company appears to have a plan for addressing such an issue that reportedly involves “decoupling many of Android’s standard applications and components from the platform’s core.” Read more »

Google’s mobile services are at least partially blocked for users in mainland China, according to the page that Google set up recently to track which of its services are available to users in that country. Read more »

Online video management firm Brightcove is going after media companies that want to make their videos available on the Apple iPad by adding a whole new feature set to deliver iPad-compatible HTML5 video. The company also has unveiled a road map to eventually bring along features […] Read more »

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Although not confirmed, reports indicate that Google is sharing advertising revenues with handset makers that build Android devices. If you know the history of Google’s revenue growth, this shouldn’t surprise. The question is: should Google be paying to broaden its mobile market share? Read more »

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