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We’ve already seen apps like Feedly, Pulse, and NewsBlur gain a whole bunch of new followers as a result of the news, but there’s still one more app we’ll be waiting to try before picking what RSS camp to join in July: Digg’s news reader, scheduled to launch in late June. Digg executives haven’t said a lot about the product, but they shared a few details with me in a recent interview.

While Digg went into a steep decline in recent years that was evident as early as 2009, the NYC-based incubator Betaworks has brought the site back to life in recent months since acquiring the site last July. Digg announced just after the Google Reader announcement that it too would be launching a competitive service, and considering the team’s success in taking the previously defunct social news site and making it relevant again, there’s a good chance that its RSS reader could be a win as well.

I recently sat down in the large, airy Betaworks office in the heart of the Meatpacking District in New York, where the walls are covered in paper lists and small groups were holding brainstorm sessions all over the high-ceilinged space. Programmers and designers sat around the three rooms at different tables, which were organized by company, from Digg to Dots to Instapaper (some of which were just a few people.) When I visited, CEO John Borthwick was busy explaining what Betaworks is all about to a group of visitors through the Open.Co visitor program, and there was Chinese food on the counter from a group lunch. It felt like a more energetic, collaborative version of any co-working space I’ve visited in San Francisco.

I sat down with Jake Levine, formerly of News.me and now the general manager for Digg, and Andrew McLaughlin, the SVP of Betaworks and CEO of Digg, who was formerly a VP at Tumblr, Deputy CTO of the United States, and Director of Global Public Policy for Google. Levine and McLaughlin talked about the evolution of their thinking toward social news, and how the new Digg RSS reader project was a long-planned feature that is essential to Digg’s goal of creating the best social news experience on the web.

The re-birth of Digg

Digg has been around for a while — younger users, like myself, might not remember it from its heyday, when it practically introduced the idea of social news.

Founder Kevin Rose (now a partner at Google Ventures), was the subject of a now-infamous cover of Businessweek in the summer of 2006. Though the company later spiraled downward, caught between the rise of Facebook and Twitter, as Om wrote, it had a lasting impact on modern media.

Parts of the company were sold off to different companies like The Washington Post and LinkedIn, but it was Betaworks that bought the consumer-facing site and reader base for reportedly just under $500,000 dollars in July 2012.

“If there’s any company that understands the real-time nature of the web, it’ll be the people that brought us all these really cool things like bit.ly and Chartbeat,” Rose said when he reflected on the sale.

Re-imagining Digg from lessons learned with News.Me

Betaworks advises and invests in companies that are associated with the concept of social news. Some of its brainchildren, acquisitions and investments include Bit.ly, Chartbeat, Instapaper, SocialFlow, Dots, and Tumblr, just to name a few. CEO John Borthwick, who most recently spoke at our paidContent Live conference in April, has talked about the group’s unique approach to fostering startups, which is to launch them quickly in their early form, then killing the ones that don’t catch hold and putting people, servers and data insights behind the ones that do.

So when Betaworks acquired Digg, the timing couldn’t have been better. The group was getting ready to shutter News.Me in October 2012, in part because of Twitter’s API restrictions that were becoming a burden. But the app, which provided users with the top five tweeted articles among the people they follow on Twitter, had already given Betaworks useful data from news geeks and early adopters that could help the group create consumer-facing news site for a wider audience.

Levine explained that News.Me was an excellent product for the Twitter power users, and while it didn’t ultimately scale into a project that worked for everyone, the data, when combined with the stats from Chartbeat (measuring real-time publishing analytics) and Bit.ly (measuring analytics for links shared across the web), provided some interesting insights.

“We realized that the vast majority of people don’t have access to that kind of news,” Levine said. “But we had the parallel realization that we’d accumulated Twitter data from the 100,000 or so early adopting power users: what they were sharing, and what was shared in their networks. We realized could build an awesome network based on those people who were on Twitter for the people who weren’t.”

So the team quickly put together the new Digg in a matter of a few weeks, stripping down the design to a basic grid of stories that are selected both by algorithms and human editors, and letting users perform a few basic functions like sharing and saving. It was a quick start to putting Digg back on track, but the team’s plans didn’t end there.

How RSS fits into the ultimate plan

While adding an RSS reader might seem like an odd choice for the group re-inventing social news — after all, there wasn’t much in terms of social features on the old Google Reader (Google killed the one social feature the thing had) — McLaughlin and Levine explained that in reality, adding an RSS feed was always part of the plan for Digg. Google’s announcement just accelerated it.

“It was on the roadmap and we knew we wanted to eventually have a more comprehensive way to consume,” McLaughlin said. “We just jacked it up to do that now.”

While the two couldn’t yet reveal what Digg’s reader will look like exactly, and said it’s still in the works, slated for a June launch, they described it as two different parts to one Digg site: one part being the current homepage of socially-driven stories generated by algorithms and editors, and the other being an RSS reader of a user’s feeds, with updated features that someone following blogs in 2013 would want (save to Instapaper options, etc.) The two sections will be unified by a common design.

“For now, it’s aimed at power users and we’ll see if we can nail that. It’s going to be super clean and very uncluttered. Very fast,” McLaughlin said.

Users who don’t want the RSS feature and don’t create logins will still be able to visit Digg.com, so that experience won’t change for people who are happy with it. But ideally, people who care about following particular blogs and news sources will be able to get that kind of news from Digg as well.

“What we’re working on in the Digg reader, and what we think is now the integral part of a good reader, is speedy management,” McLaughlin said. “We’re trying to make it very easy to sort and just distill all of your items, or any feed down to the most popular items or the most popular in your social circles.”

Reading a business?

They said they’re extremely optimistic that a quality news reader could actually make money and create a sustainable business. While Digg’s  reader likely won’t be a paid product at first, they said they could see subscriptions or download fees as a way to make money in the future when the product is more solidified. As of early April, about 40 percent of survey respondants said that they’d be willing to pay for the product — a remarkable number, even if only half of them are telling the truth.

“Our goal is not to make everyone a power user. There are users who want that highly personalized reader experience. But the next year for us is exploring all of the options in that space,” Levine said. “There are plenty of products for power users. Our mission of making the social web more accessible for news discovery is something that transcends just this product.”

For those of us who obsessively check Twitter every day to find and re-tweet the latest news, it might be hard to understand the problem that Digg is trying to solve. But while we may think we have social news figured out, it’s time for a reality check: as of December 2012, only 16 percent of online adults were using Twitter, and far fewer are actually tweeting. If Digg succeeds, it could both attract the power users who care about RSS feeds and power the types of products like Google Reader, and then take that news data derived from those users to create a smarter general news site for everyone else.

Pre-Twitter Digg, say hello to post-Twitter Digg.

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But what we do know about N3twork is that the company was founded just five months ago by a group from mobile gaming company ngmoco (which was sold to Japanese giant DNA for $400 million), and is backed with a new Series A round of $12 million from Google Ventures, Kleiner Perkins and Floodgate. Kleiner’s Bing Gordan and Floodgates Mike Maples led their firms’ investments.

N3twork CEO Neil Young (not that one) told me in an interview on Wednesday that the app will allow a user to access content and information based on their interests and it can used across mobile devices. It’s an “interest-centric network,” said Young, explaining “we want to deconstruct the web and reorganize it and present it around interests.”

For example, Young said as he and his wife were watching the coverage of the election, he realized that they had dozens of browsers and clients open across platforms — from news to social media to YouTube videos — which created a disparate and convoluted experience. He thought, what if I could have one location for all of that content and information that I could access wherever I go? The answer, to Young and his former execs at ngmoco, was to start the new venture that launched as N3twork.

While it’s all very vague, Young explained at least some of the logistics to me. The redesigned information experience will be accessed via an app and connected to cloud services, and the app would learn its user’s interests as they engage with it. With a background in mobile game development, Young said that the team has amassed a lot of expertise and competency in the idea of capturing information in the wake of user engagement. As people play games — or in the case of N3twork — use the app, it can be finely tuned to change the engagement with the user, said Young.

Will it look like like Circa, Flipboard, a new type of mobile search, or something else entirely? We’ll just have to wait for a few months to see if the app lives up to expectations, and the initial investment.

Other former members of the ngmoco team that have joined N3twork include co-founder Bob Stevenson, Alan Yu, and Stephen Detwiler. N3twork has also brought on Erik Lammerding, who spent a decade at Apple and will head up N3twork’s platform strategy. Lammerding mentioned the company’s launch on stage at Le Web in London on Wednesday.

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(Quick note: We’ll be hosting some Bitcoin experts at the San Jose Tech Museum on Thursday, May 16, from 6-9pm, so be there if you’re into this stuff.)

Ripple, billed as “the world’s first open payment network”, may lack the rebel allure of Bitcoin itself, but its distributed model could patch one of Bitcoin’s chief weaknesses, namely its reliance on a few sometimes less-than-transparent exchanges. Of course, Ripple will be usable for the exchange of other currencies, too, and it arguably sits alongside other new financial technology startups such as Transferwise.

In April, OpenCoin received investments from Andreessen Horowitz, FF Angel IV, Lightspeed Venture Partners, Vast Ventures and Bitcoin Opportunity Fund. The new angel round, just one month later, comes courtesy of Google Ventures (who we hear put in less than $200,000) and IDG Capital Partners.

In a statement, IDG’s Feng Li said his firm was “excited about the prospect for a global payments system that powers instant, free and secure transactions in any currency.” OpenCoin CEO Chris Larsen, meanwhile, promised using Ripple would be “as easy as sending an email.”

Speaking of emails, OpenCoin recently sent some to those who had signed up to receive “ripples”, which will be a sort-of-currency in themselves but which will mainly be used as transaction tokens on the network, to try to stop attackers from flooding the network with tiny transactions. The company promised that those who signed up before May 9 would get given free ripples by the end of the month.

Other recent investments in this space include $5 million from Fred Wilson’s Union Square Ventures for Bitcoin transaction platform Coinbase, and a $6 million Peter Thiel-led round for Transferwise (which, it should be noted, is engaged in the global payment platform space but doesn’t deal in Bitcoin). And more money seems set to flow: also on Tuesday, New York’s Liberty City Ventures announced a $15 million fund specifically for Bitcoin-related endeavors.

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Rich Miner, partner, Google Ventures (c) 2012 Pinar Ozger pinar@pinarozger.com

The rise of Google’s venture capital arm is an interesting one, because unlike a lot of emerging VC firms, Google Ventures isn’t lacking in capital. Instead, the firm has to prove that it’s not just an offshoot of Google, but rather a VC firm in its own right that can compete with other top-tier firms for access to the best — and potentially most profitable — founders.

“We are not your typical strategic corporate fund,” the firm’s enterprise partner Karim Faris told Forbes, in a mantra you hear often from the group.

One way Google Ventures is working to attract young founders is the addition of young, visible partners like former Digg founder Kevin Rose and blogger-turned-VC MG Siegler. While it boasts Android founder Rich Miner as a partner, Miner is based in Boston, and the addition of Rose and Siegler can help Google Ventures build up its local presence and visibility. So far, Google Ventures has invested in a large number of companies including Nest, DocuSign, HomeAway, and Nextdoor.

Digg founder Kevin Rose, now a Google Ventures partner.

One way Google Ventures is trying to distinguish itself from its Valley peers is by preaching a more hands-on approach to investing. Unlike the traditional model, where partners dispense advice to portfolio companies at board meetings or when the companies ask for it, Google Ventures has set up more of a lab-like atmosphere in Mountain View. It has designers, marketers, engineers and other staff on hand to assist and advise the portfolio companies however they need it.

This strategy has worked for firms like Andreessen Horowitz, which also launched around the same time as Google Ventures in 2009 and was originally derided for its flashy, PR-powered operation. But it has quickly become a top-tier firm in a short period of time, investing in companies like Facebook, Instagram, Github, Pinterest, and Twitter.

In November, Google Ventures announced that it now plans to invest $300 million a year, compared to more typical VC firms that invest about $200 million to $500 million over the course of several years. There’s no question that having the resources and support of Google behind the firm has an impact.

“We were lucky. Larry and I, we just wrote up the check,” Google co-founder Sergey Brin told GigaOM in an interview at the time.

When Google Ventures announced plans to increase the size of its fund, managing partner Bill Maris said Page had asked him what he would do with $1 billion. But with the firm already investing in about 80 companies a year and providing resources like engineering, design, and marketing guidance, he worried more about how to scale that kind of operation and provide enough partner attention for the companies that need it. So adding some new partners is a step in that direction.

Building a VC firm that can compete at the highest levels with the likes of Sequoia and Greylock only four years after launch isn’t an easy task, even if the firm had one of the hottest names in technology as partners. But if Google’s forays into driverless cars and Glass are any indication, the company has no problem setting its sights high.

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David Girouard, founder of Upstart.com

The company also gets two new board members, Bob Kerrey, the former senator from Nebraska and former president of the New School, and Jessica Jackley, co-founder of Kiva, which helps organizations obtain microfinancing.

David Girouard, the former president of Google Enterprise, founded Upstart last year because he thought that the difference between a smart grad starting his or her own company or not often boils down to relatively small amount of money. “At Google, we hired hundreds of great young people who couldn’t put together $30,000 to buy a car if their life depended on it without going into credit card debt,” he told me last year.

Goal: Helping  students stick with school, then launch

Upstart’s goal is to match those students with backers/mentors — mostly tech industry veterans like Andy Palmer, co-founder of Vertica. The Upstart entrepreneurs agree to give up  a set percentage of future earnings — capped at 7 percent — in return for the backer or backers’ investment.

“An upstart can have as few as 3 or up to 30 backers,” Girouard said in an interview. “How much they can raise can vary to over $100,000 but the sweet spot is $30,000 to $40,000.”

In the past year, more than 80 grads have been funded and 135 backers signed on. And Upstart, which started out focusing on select universities, has now opened up the program to all comers. This is not a charity: Upstart gets 3 percent of the patron’s initial contribution. If the effort pans out and the entrepreneur repays the patron, it also collects a 0.5 percent service fee, down from 1.5 percent last year.

Kicking the can down the road?

Upstart, based in Palo Alto, Calif., stands in contrast to the Thiel Fellowship, which pays smart college kids to drop out and pursue their business objectives rather than staying in school. Girouard has said repeatedly that degrees have value and hopes his program will encourage students to stick with their studies until completion..

Still, Upstart came under some fire — including from some GigaOM commenters — who said it just encourages students to incur more debt, “kicking the can down the road,” when they should just dig in and self-fund or take their first jobs to make money before setting out on their own.

Girouard maintains it’s a creative and low-risk way for these would-be entrepreneurs to get funding that could mean the difference between founding a startup or not.

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Odds are, it’s a pretty safe bet even for the venture capitalists that have been scared off by the lack of consistent returns in cleantech investing. Last year there were a record-breaking 3.3 gigawatts worth of solar panels — or 16 million individual solar panels — installed in the U.S., making solar power the fastest-growing energy source domestically, according to Solar Energy Industries Association and GTM Research.

There are a few reasons why the installation of solar panels exploded last year: the price of solar panels dropped dramatically, companies have been offering financing deals that cover the upfront costs of the systems (like Clean Power Finance), and some states have been offering strong incentives to get panels installed. It’s not a coincidence that states like California with the best subsidies for solar panels had the most installations last year.

Clean Power Finance is a solar software and financing company, and it can put money into a variety of solar installers across the country. It originally grew its business on providing Software-as-a-Service tools to solar installers to start the sales, rebate, and lead-gen processes, but more recently started providing financing agreements like power purchase agreements (PPAs) for rooftop solar for home owners. A PPA is a contract over a time to buy the solar power as a service, and commonly avoid having to pay the upfront installation fee.

Solar installer SolarCity, which has a similar business model to Clean Power Finance, went public last December and its stock is trading around $18.50 Monday morning — $10 above its debut price. Sungevity, another solar financing and installation company, was able to raise a large round of $125 million of equity and project finance earlier this year.

Loving solar a little too much

Clean Power Finance previously raised funds from Clean Pacific Ventures, Sand Hill Angels and founder Gary Kremen, who is a long time entrepreneur and investor, and who previously founded of Match.com. Clean Power Finance raised another $25 million from Google Ventures, Kleiner Perkins Caufield & Byers, and Claremont Creek Ventures back in 2011.

Solar financing and installation is one of the few bright spots in cleantech investing. It’s a business model innovation, which is based around solar panels becoming a low cost commodity, and banks or corporations becoming comfortable putting up the upfront funds for the installation. In contrast solar manufacturing innovation has proved to be far tougher as an investment category (Solyndra, Miasole, etc.). The solar module manufacturing industry is also seeing mass bankruptcies this year, precisely because the cost of solar modules has gotten so low.

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On Thursday Facebook announced that it has acquired the talent of design firm Hot Studio. Facebook said it’s been working with Hot Studio for the past few months, and the acqui-hire follows in the footsteps of Facebook bringing in designers like Nick Felton, Mike Matas, and Nate Bolt.

Also on Thursday venture firm NEA announced the launch of NEA Studio, a 12-week program in New York for design founders of web and mobile startups. NEA said that during the program founders will work with designers and NEA portfolio companies, and the founders that excel will have the opportunity to work on launching a product and can use NEA’s workspace and receive a stipend.

The NEA news is similar to the announcement by Kleiner Perkins back in November that it is launching a design fellows program. Google Ventures has been aggressive on design work with its Design Studio, as has 500 Startups with their design fund and Greenstart with its in house designers.

Mobile apps, web products, and wearable connected devices are winning and losing based on the designed user experience and user interface of the product. Well-designed products like Path and Pinterest have emerged as leaders, while sites that haven’t evolved with good design haven’t.

Another aspect behind this trend is that the internet, mobile networks and computing are maturing, and the way regular people — not tech nerds and early adopters — interact with these technologies is fundamentally changing. Google and Apple both have their audio AI computing products — Google Now and Siri, respectively — and touch has started to become the de-facto standard for mobile devices.

At the SXSW Interactive festival this week, there seemed to be a greater presence of talks from designers and design founders than in previous years. During one such panel Tony Fadell, the CEO and founder of Nest, talked about how good design has always existed but has more recently, with the rise of Apple, become more democratized.

But designing a winning UX (user experience) for a targeted audience can be tricky, which is why designers are starting to be so highly coveted. On the SXSW panel, Fadell and Jawbone CEO Hosain Rahman talked about the importance of iteration and testing and Rahman said Jawbone’s connected wristband product UP had over 200 iterations. Still, the first version of the Jawbone UP flopped, and the company replaced those early versions with a version 2 of the product.

Wearables in particular can be tricky, as the world of computing hasn’t previously had to think much about the UX of the body. Google has reportedly started working with designer glasses company Warby Parker for the design of its Google Glass, augmented reality glasses.

We delved into some of these connected design topics at our second annual RoadMap event last year, and we think design is such an important trend that we plan to keep that conversation going throughout 2013. Our third annual RoadMap event will take place later this year in November.

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The company has raised this round to continue its growth; it’s now shipping 40,000 to 50,000 of its learning thermostats per month. If the company’s growth continues at this current rate, Nest could reach a shipment rate of 1 million thermostats per year by the summer, say our sources. Note, that’s shipments, not sales, though the figures are clearly closely related.

Some of that growth is happening in Europe, in addition to its shipments in the U.S. Nest sells its thermostats through big-box retailers like Lowe’s and Best Buy, as well as through the online Apple store and its own online website. It’s also struck some initial partnerships with utilities like service provider Reliant. Updated: Nest clarified with me that it doesn’t officially sell its thermostats in Europe but is seeing growing interest from individual customers in Northern Europe who have bought the thermostat. The previous version of this article inaccurately implied larger growth in Europe.

Nest also plans to use the funds to offer a more comprehensive smart home service along with its product, which could include lighting and alarm systems, too, we’ve heard. I don’t know too many details about this, but will add more if I hear more.

We’ve reached out to Nest and are waiting to to hear back on these figures. Venrock investor Matthew Trevithick responded in an email and said “Nest doesn’t comment on funding.” Other investors that have backed Nest include Kleiner Perkins, Al Gore’s investment fund Generation Capital, Lightspeed Venture Partners and Shasta Ventures.

Nest previously raised tens of millions of dollars before this round. Earlier this month Nest announced that it had brought in a new CFO, Tom vonReichbauer, last at Tesla.

Nest only officially launched in late 2011, with a plan to sell its sleek learning thermostat designed by former Apple designer Tony Fadell, who developed multiple generations of the iPhone and the iPod. The thermostat, which costs $250, learns its owner’s behavior and uses smart algorithms to shave off 20 percent to 30 percent of energy used for heating and cooling. The team that built the learning algorithms included Yoky Matsuoka, the former head of innovation at Google, and Stanford Professor Sebastrian Thrun is an adviser to the company.

Nest launched the second generation of its thermostat a few months ago, which has a slimmer body and is compatible with 95 percent of heating and cooling systems in the U.S. They’re also now on version three of the software.

Nest’s growth is one of the few success stories to come out of the cleantech sector in awhile.

Updated at 11AM, April 10, 2013, to correct that while Nest is seeing interest from customers in Northern Europe, its thermostat is not officially on sale in Europe, and it’s not sending considerable shipments there. Nest didn’t disclose how many customers in Europe have bought its thermostat.

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This situation has led a start-up named Adelphic to offers tools that let marketers identify people, not just devices. Founded by two veterans of a mobile ad network used by Apple, Adelphic claims to use 30 different “signals” to recognize patterns and information about a given smartphone user.

On Tuesday, the company got a big boost with the announcement of a new $10 million investment led by Google Ventures, the venture capital arm of the search giant. The funding appears to reflect the widespread desire for an solution to the mobile ad conundrum.

“It’s hard for brands to find people,” said co-founder Jennifer Lum, explaining the issue in a phone interview. “It’s hard to describe and package up the mobile industry to sell to audiences.”

Adelphic’s “30 signal” solution sounds intriguing, but does it work? On regular websites, advertisers can easily gather signals through cookies that record information about a user.  This task is much harder on smartphones, which collect far fewer cookies.

Lum offered few details but did say that Adelphic uses “inference algorithms” to blend a variety of data that let advertisers know if a smartphone customer had responded to previous offers. The “30 signals” are mostly a mystery, but a good guess is that they represent some combination of browsing history, log-ins, location data and more.

In any case, the $10 million could indicate that Adelphic is on to something. Lum says the company has provided analytics for 20 billion mobile ads since October.

For the mobile ad industry, the success of Adelphic’s tools could introduce more liquidity to the market as a result of advertisers gaining more confidence in the ability to reach given customer segments. The technology also lets marketers have a better chance to optimize their campaigns on the fly — using the analytics to tell if an ad campaign is working and change it if it is not.

Tuesday’s announcement will also lead to Rich Miner of Google Ventures joining Adelphic’s board. Original investors Matrix Partners, who helped put in $2 million in March, also participated in the $10 million investment.

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