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	<title>GigaOM &#187; Google Hangouts</title>
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		<title>GigaOM &#187; Google Hangouts</title>
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		<title>AT&amp;T to allow FaceTime, other video chat apps over cellular for all customers</title>
		<link>http://gigaom.com/2013/05/20/att-to-allow-facetime-other-video-chat-apps-over-cellular-for-all-customers/</link>
		<comments>http://gigaom.com/2013/05/20/att-to-allow-facetime-other-video-chat-apps-over-cellular-for-all-customers/#comments</comments>
		<pubDate>Mon, 20 May 2013 21:19:57 +0000</pubDate>
		<dc:creator>Erica Ogg</dc:creator>
				<category><![CDATA[AT&T]]></category>
		<category><![CDATA[FaceTime]]></category>
		<category><![CDATA[FaceTime over cellular]]></category>
		<category><![CDATA[Google Hangouts]]></category>
		<category><![CDATA[video chat]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=647393</guid>
		<description><![CDATA[The carrier says by mid-June it will allow use of FaceTime over cellular for its unlimited plan customers. A broader rollout for even more video chat apps is coming by year's end, however.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=647393&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>AT&amp;T on Monday said it plans to more broadly enable the use of Apple&#8217;s FaceTime for users over its cellular network in the next few weeks, and by year&#8217;s end plans to allow video chat apps use over its network by all customers. This latest position on FaceTime and similar apps represents total shift from its position almost a year ago.</p>
<p><a href="http://www.theverge.com/2013/5/20/4348672/att-will-allow-all-video-chat-apps-on-its-network-by-end-of-2013">AT&amp;T&#8217;s statement to the Verge</a> on Monday notes that &#8220;by mid-June, we’ll have enabled those apps over cellular for our unlimited plan customers who have LTE devices from [Apple, Samsung and BlackBerry].&#8221; Besides FaceTime, Samsung and BlackBerry&#8217;s pre-installed video chat apps will also be included.</p>
<p>And more will be coming for all of its customers before the end of the year: &#8220;Throughout the second half of this year, we plan to enable pre-loaded video chat apps over cellular for all our customers, regardless of data plan or device; that work is expected to be complete by year end.&#8221;</p>
<p>When Apple updated its mobile video chat app to work over cellular last summer, AT&amp;T came under fire when it announced subsequently that<a href="http://gigaom.com/2012/08/17/att-wont-charge-for-facetime-over-cellular-but-theres-a-catch/"> only customers who subscribed to one of its Mobile Share plans</a> could use it. Several open internet groups threatened to <a href="http://gigaom.com/2012/09/18/att-will-be-slapped-with-net-neutrality-complaint-over-facetime-blocking/">file complaints with the FCC</a>, calling the carrier&#8217;s policy a violation of net neutrality. Several months later, AT&amp;T opened the service to<a href="http://gigaom.com/2012/11/08/att-caves-opens-facetime-over-cellular-for-more-customers/"> anyone with an LTE device</a>.</p>
<p>Based on broadness of the statement, it sounds like video chat apps like <a href="http://gigaom.com/2013/05/20/hold-the-phone-google-isnt-hanging-up-on-voice-in-hangouts-after-all/">Google&#8217;s new Hangouts app</a>, which is available over AT&amp;T&#8217;s cellular network now for some iOS customers, will work over cellular for Android customers later on this year.</p>
<p><em>This post was updated on 5/21 to clarify that the iOS version of Google Hangouts is available for use over cellular networks now.</em></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=647393&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=826047"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=826047" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=mobile&utm_medium=editorial&utm_campaign=auto3&utm_term=647393+att-to-allow-facetime-other-video-chat-apps-over-cellular-for-all-customers&utm_content=ericaogg">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/12/carrier-iq-and-the-continued-erosion-of-operator-trust/?utm_source=mobile&utm_medium=editorial&utm_campaign=auto3&utm_term=647393+att-to-allow-facetime-other-video-chat-apps-over-cellular-for-all-customers&utm_content=ericaogg">Carrier IQ and the continued erosion of operator trust</a></li><li><a href="http://pro.gigaom.com/2011/11/2012-the-year-of-confusion-for-nfc-payments/?utm_source=mobile&utm_medium=editorial&utm_campaign=auto3&utm_term=647393+att-to-allow-facetime-other-video-chat-apps-over-cellular-for-all-customers&utm_content=ericaogg">2012: the year of confusion for NFC payments</a></li><li><a href="http://pro.gigaom.com/2011/10/nfc-will-be-driven-by-marketing-and-loyalty-not-payments/?utm_source=mobile&utm_medium=editorial&utm_campaign=auto3&utm_term=647393+att-to-allow-facetime-other-video-chat-apps-over-cellular-for-all-customers&utm_content=ericaogg">NFC will be driven by marketing and loyalty, not payments</a></li></ul>]]></content:encoded>
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		<title>Spreecast raises $7M to take on Google+ Hangouts</title>
		<link>http://gigaom.com/2012/09/07/spreecast-series-a/</link>
		<comments>http://gigaom.com/2012/09/07/spreecast-series-a/#comments</comments>
		<pubDate>Fri, 07 Sep 2012 11:00:23 +0000</pubDate>
		<dc:creator>Janko Roettgers</dc:creator>
				<category><![CDATA[Google Hangouts]]></category>
		<category><![CDATA[Spreecast]]></category>
		<category><![CDATA[video chat]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=560398</guid>
		<description><![CDATA[A group video chat that can be broadcasted to an unlimited number of viewers: Sounds like Google+ Hangouts, doesn't it? Video chat Startup Spreecast believes it can compete with Hangouts by offering more interactivity, and it just raised a $7 Series A to prove its point.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=560398&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Group video chat startup <a href="http://www.spreecast.com">Spreecast</a> raised a $7 million Series A round of funding for what it calls the web’s next conversation platform. Investors include Meakem Becker Venture Capital, GGV Capital and MentorTech Ventures, and they’re united in the hope that Spreecast will prevail despite offering a service that’s somewhat similar to Google+ Hangouts.</p>
<p>In short, Spreecast offers users the ability to set up video chats with up to four participants and broadcast the result to an unlimited number of viewers. Spreecast co-founder and CEO Jeff acknowledged during a phone conversation Thursday that Google+ Hangouts is the competitor that most closely resembles what his company is offering. But he also pointed out two key differences: “Google Hangouts is siloed within Google+,” he explained. Spreecast on the other hand allows hosts to embed video chats into any website, and integrates both Twitter and Facebook for social sharing.</p>
<p>Fluhr also said that Spreecast offers a more interactive experience even for users who aren’t on camera. Viewers of a group video chat comment on it via text chat, and organizers of a chat can pick anyone from that audience and invite them as guests in front of the camera &#8211; something that is much harder to do with Hangouts, especially when they’re live streamed to an unlimited audience. And sure, Google+ does offer a chance to comment on a Hangout, but that experience is still somewhat disconnected from the actual chat. “The YouTube player is a very passive experience,” Fluhr added.</p>
<p>It remains to be seen whether that’s enough to carve out a niche next to Hangouts, but Spreecast seems committed to be in it for the long run. Fluhr told me that the company is looking to monetize its service by the end of the year. This includes plans to give creators the ability to charge viewers a kind of attendance fee &#8211; think of a class with a fee for participants. Spreecast also wants to bring its service to mobile devices soon. Said Fluhr: “Mobile is the next objective for us.”</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=560398&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=265534"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=265534" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=560398+spreecast-series-a&utm_content=jroettgers">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/07/connected-consumer-q2-digital-music-meets-the-cloud-e-book-growth-explodes/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=560398+spreecast-series-a&utm_content=jroettgers">Connected Consumer Q2: Digital music meets the cloud; e-book growth explodes</a></li><li><a href="http://pro.gigaom.com/2012/12/connected-consumer-2013-how-2012-laid-the-groundwork-for-change/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=560398+spreecast-series-a&utm_content=jroettgers">How consumer media will change in 2013</a></li><li><a href="http://pro.gigaom.com/2012/04/connected-consumer-q1-controversy-courtrooms-and-the-cloud/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=560398+spreecast-series-a&utm_content=jroettgers">Controversy, courtrooms and the cloud in Q1</a></li></ul>]]></content:encoded>
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		<slash:comments>7</slash:comments>
	
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		<title>Google+ ready for business with IT-friendly bells and whistles</title>
		<link>http://gigaom.com/2012/08/29/google-ready-for-business-with-it-friendly-bells-and-whistles/</link>
		<comments>http://gigaom.com/2012/08/29/google-ready-for-business-with-it-friendly-bells-and-whistles/#comments</comments>
		<pubDate>Wed, 29 Aug 2012 16:18:55 +0000</pubDate>
		<dc:creator>Barb Darrow</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Hangouts]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[microsoft office]]></category>
		<category><![CDATA[Skype]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=557809</guid>
		<description><![CDATA[Google is rolling out business-friendly features for its Google+ social networking service. That paves the way for a paid-version next year or beyond and escalates the battle between Google and Microsoft for the corporate desktop.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=557809&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Google is now pushing its Google+ social networking platform as part of its business-focused software. That should come as no surprise. It&#8217;s been apparent for months that Google was <a href="http://gigaom.com/2011/09/30/its-official-google-will-be-connected-to-everything/">linking Google+ to everything</a> and tightening ties between its social network and the Google Apps suite of word processing, spreadsheet, and presentation applications.</p>
<p>As of Wednesday, the company launched a set of new features for business users and is previewing them for Google Apps customers. Use of the features will be free through the end of next year, according to the <a href="http://googleenterprise.blogspot.com/2012/08/bringing-google-to-work.html">Google Enterprise Blog</a>.</p>
<p><a href="http://gigaom.com/cloud/google-ready-for-business-with-it-friendly-bells-and-whistles/googleappslogo/" rel="attachment wp-att-557815"><img  title="googleappslogo" src="http://gigaom2.files.wordpress.com/2012/08/googleappslogo.jpg?w=300&#038;h=193" alt="" width="300" height="193" class="alignleft size-medium wp-image-557815" /></a></p>
<p>There are the usual nods to IT. Administrators can now set company <a href="http://support.google.com/a/bin/answer.py?hl=en&amp;answer=2677328">defaults for post restrictions</a> and <a href="http://support.google.com/a/bin/answer.py?hl=en&amp;answer=2677329">enable restricted Hangouts</a> to facilitate private company-only meetings.</p>
<p>And Google Apps users will now get more control over the content they put on Google+. They can mark some posts as &#8220;restricted&#8221; which means they will remain private to the user&#8217;s organization and cannot be shared outside. And, Google Hangout video meetings are integrated with Gmail, Google Calendar and Google Docs.</p>
<p>Google Apps, the company&#8217;s response to the Microsoft Office juggernaut, used to be perceived as a lightweight among business users, but it has gotten considerable traction and has forced Microsoft to respond with Office 365.  Companies like <a href="http://gigaom.com/cloud/backupify-gets-more-corporate-with-enterprise-support-program/">Backupify</a> are banking big that Google Apps momentum will continue &#8212; offering ancillary services to the product.</p>
<p>Small companies and startups like the low price of Google+ and especially its Google Hangouts, which enables up to 10 people to video chat easily. Hangouts <a href="http://gigaom.com/2011/06/28/why-google-plus-wont-hurt-facebook-but-skype-will-hate-it/">poses a challenge to Skype</a>, which <a href="http://gigaom.com/2011/05/09/why-microsoft-is-buying-skype-for-8-billion/">Microsoft bought last year </a>and is busily <a href="http://gigaom.com/cloud/new-microsoft-office-ropes-in-skype-yammer-skydrive/">tying it into its Office franchise.</a> It&#8217;s also a way for Google to differentate Google+, which has met mixed reviews, from Facebook which has much less a business focus.</p>
<p>The fact that Google is touting Google+ for business users means that it will eventually start charging for the service, just as it morphed the freebie Google Apps into a commercial offering.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=557809&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=583659"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=583659" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=cloud&utm_medium=editorial&utm_campaign=auto3&utm_term=557809+google-ready-for-business-with-it-friendly-bells-and-whistles&utm_content=gigabarb">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/01/newnet-q4-platform-mania-and-social-commerce-shakeout/?utm_source=cloud&utm_medium=editorial&utm_campaign=auto3&utm_term=557809+google-ready-for-business-with-it-friendly-bells-and-whistles&utm_content=gigabarb">NewNet Q4: Platform mania and social commerce shakeout</a></li><li><a href="http://pro.gigaom.com/2012/01/newnet-q4-platform-mania-and-social-commerce-shakeout/?utm_source=cloud&utm_medium=editorial&utm_campaign=auto3&utm_term=557809+google-ready-for-business-with-it-friendly-bells-and-whistles&utm_content=gigabarb">NewNet Q4: Platform mania and social commerce shakeout</a></li><li><a href="http://pro.gigaom.com/2011/07/newnet-q2-google-closes-the-quarter-with-a-bang/?utm_source=cloud&utm_medium=editorial&utm_campaign=auto3&utm_term=557809+google-ready-for-business-with-it-friendly-bells-and-whistles&utm_content=gigabarb">NewNet Q2: Google closes the quarter with a bang</a></li></ul>]]></content:encoded>
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		<title>Ambient video and the changing face of communication</title>
		<link>http://gigaom.com/2012/05/26/ambient-video-and-the-changing-face-of-communication/</link>
		<comments>http://gigaom.com/2012/05/26/ambient-video-and-the-changing-face-of-communication/#comments</comments>
		<pubDate>Sat, 26 May 2012 12:00:24 +0000</pubDate>
		<dc:creator>Ryan Kim</dc:creator>
				<category><![CDATA[Google Hangouts]]></category>
		<category><![CDATA[ooVoo]]></category>
		<category><![CDATA[Skype]]></category>
		<category><![CDATA[social video]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[video conferencing]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=525409</guid>
		<description><![CDATA[Video is becoming more of a casual form of communication, with people leaving video chat services like OoVoo on in the background for hours on end. Video sharing is becoming more immediate with more live broadcasting of your life. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=525409&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2012/05/oovoo.jpg"><img  title="oovoo" src="http://gigaom2.files.wordpress.com/2012/05/oovoo-e1337968420486.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignleft size-medium wp-image-525982" /></a>This past week I wrote about Skype competitor OoVoo, which <a href="http://gigaom.com/2012/05/22/oovoo-gives-facebook-users-their-own-google-hangouts/">launched a new Facebook 12-way video chat app</a> along with updateds to many of its other apps. While the Facebook app was the headline, what really stood out to me was my conversation with OoVoo chairman Robert Jackman. Jackman told me that OoVoo&#8217;s mostly young users &#8212; 60 percent of its 46 million users are under 25 &#8212; don&#8217;t use OoVoo like other people use Facetime or Skype: to make the equivalent of a phone call over video.</p>
<p>Many simply come home and leave OoVoo on in the background as they do homework or watch TV, sort of like an instant messager app. Friends jump on or jump off, checking in with each other and seeing what&#8217;s going on. The person who starts the video chats isn&#8217;t obligated to stay on. This is not appointment video: it&#8217;s ambient video, running in the background.</p>
<h2>Video tells the story</h2>
<div> &#8221;We&#8217;re moving to a different way of communicating,&#8221; Jackman said. &#8220;We&#8217;re seeing this long persistant use of video. This is how people are sharing their lives digitally.&#8221;</div>
<p>That got me thinking about the evolution video. It&#8217;s similar in some sense to how pictures have undergone a transformation. We used to take pictures to preserve memories, using precious film to capture significant moments. But with advent of digital cameras and later mobile phones with cameras, pictures became akin to a casual form of communication, giving rise to services like Instagram and others.</p>
<p>Video chatting and broadcasting is also evolving in a similar manner. We used to think about scheduling Skype chats and video conferences.  Uploading a video to YouTube meant you often edited the video or at least reviewed it. But now, we&#8217;re seeing that video is becoming this casual, immediate medium that doesn&#8217;t have to convey anything special.</p>
<h2>Cheaper broadband+free video services</h2>
<p><a href="http://gigaom2.files.wordpress.com/2012/05/hangouts-featured1.jpeg"><img  title="hangouts-featured1" src="http://gigaom2.files.wordpress.com/2012/05/hangouts-featured1.jpeg?w=708" alt=""   class="alignright size-full wp-image-525988" /></a>Jackman believes the rise of ambient video is due to cheaper broadband and the growth of free services that allow users to use video with little regard to cost. The fact that video chatting can increasingly be multiparty also lends itself to this idea of video as an emerging background layer to life.</p>
<p>Google is seeing more people leave Google Hangouts on for long periods of time, according to Iska Hain, a company spokeswoman.</p>
<p>&#8220;We definitely see that use case, especially at Google where colleagues will jump into a Hangout from remote offices and we all do work together. Sometimes people do like to just &#8216;be around&#8217; other people. There are cases of folks turning a hangout on while they go about cooking or knitting or painting,&#8221; Hain said.</p>
<p>Foursquare has set up a big screen video portal inside both of its New York and San Francisco offices that are constantly on, allowing people to see each other and organize impromptu meetings.</p>
<p>&#8220;I can just go up to the screen and shout someone&#8217;s name and they&#8217;ll come to the portal,&#8221; said Benjy Weinberger, Foursquare&#8217;s San Francisco engineering lead. <strong></strong><strong> </strong></p>
<h2>Increasingly comfortable with live-sharing</h2>
<p>It&#8217;s not just with video conferencing. People are increasingly more casual with video sharing as well. I was reminded of this when talking to Bill Nguyen, the co-founder of Color. Color,<a href="http://gigaom.com/2012/05/07/verizon-offers-color-a-second-chance-with-video-partnership/"> as we wrote recently</a>, has signed a deal with Verizon to put its live video-sharing app on Verizon phones. The app allows users to start recording a video and alerts their friends that a live broadcast has started.</p>
<p>When I first heard about that, I wasn&#8217;t comfortable with the idea of sending out video before having the option to edit it. I don&#8217;t have any idea what&#8217;s going to happen at the end of that clip. But that&#8217;s where things are going. We&#8217;ve seen that with other live-streaming services: people are increasingly comfortable broadcasting their lives and letting the world see whatever happens.</p>
<p><a href="http://gigaom2.files.wordpress.com/2012/05/shutterstock_85075834.jpg"><img  title="shutterstock_85075834" src="http://gigaom2.files.wordpress.com/2012/05/shutterstock_85075834.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignleft size-medium wp-image-525998" /></a>Gil Eyal, vice president of marketing for Mobli, a mobile photo and video sharing service, said increasingly people are just uploading videos directly to the service without editing out mistakes or taking a look again at what they&#8217;re showing.</p>
<p>&#8220;We&#8217;re seeing more spontaneous video, it&#8217;s all raw and unedited,&#8221; said Eyal. &#8220;It&#8217;s just people being real and video becoming this common language.&#8221;</p>
<p>Not everyone is ready for this kind of spontaneous, always-on video world. But it&#8217;s a natural extension of the trends were seeing in technology and social media. The barriers separating the private and the public are crumbling thanks to social and technological tools that make it easy to share. The same ideas at work behind Facebook, Foursquare and Instagram, will also spur people to be more open and free with video.</p>
<p>Image courtesy of Shutterstock user <a href="http://www.shutterstock.com/pic-85075834/stock-photo-a-happy-family-talking-through-the-computer-with-video-chat.html?src=csl_recent_image-1">Tyler Olsen.</a></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=525409&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=419895"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=419895" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=525409+ambient-video-and-the-changing-face-of-communication&utm_content=oryankim">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/04/supporting-startup-growth-with-the-new-recruiting-ecosystem/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=525409+ambient-video-and-the-changing-face-of-communication&utm_content=oryankim">Startup growth and the new recruiting ecosystem</a></li><li><a href="http://pro.gigaom.com/2011/12/carrier-iq-and-the-continued-erosion-of-operator-trust/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=525409+ambient-video-and-the-changing-face-of-communication&utm_content=oryankim">Carrier IQ and the continued erosion of operator trust</a></li><li><a href="http://pro.gigaom.com/2011/09/the-future-of-mobile-a-segment-analysis-by-gigaom-pro/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=525409+ambient-video-and-the-changing-face-of-communication&utm_content=oryankim">The future of mobile: a segment analysis by GigaOM Pro</a></li></ul>]]></content:encoded>
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		<title>How connectivity is revolutionizing everything</title>
		<link>http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/</link>
		<comments>http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/#comments</comments>
		<pubDate>Tue, 01 Nov 2011 10:00:01 +0000</pubDate>
		<dc:creator>GigaOM Edit Staff</dc:creator>
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		<guid isPermaLink="false">http://gigaom.com/?p=428988</guid>
		<description><![CDATA[Blazing fast networks, cheap silicon, always-on devices and a torrent of data will fundamentally change everything -- how we consume media, how we work, and even who we are. We examined 10 areas that show how connectivity is profoundly changing the present and future of technology.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=428988&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Blazing fast networks, cheap silicon, always-on devices and a torrent of data will fundamentally change everything — how we consume media, how we work, how and what we buy and even who we are. The GigaOM team took 10 areas and examined how connectivity has profoundly changed them and will continue to change them in the future. We’ll dive into these ideas in even more detail at our <a href="http://event.gigaom.com/gigaomroadmap/?utm_source=tech&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=428988+how-connectivity-is-revolutionizing-everything&amp;utm_content=foofy">GigaOM RoadMap event</a> on Nov. 10 in San Francisco.</p>
<table class="package-cover"><tbody><tr><th><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/2/"><img src="http://gigaom2.files.wordpress.com/2011/10/cars.jpg?w=140&#038;h=93" alt="" width="140" height="93" class="">Cars</a></th>
<td><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/2/">Drive the next always-on gadget</a><br>
Katie Fehrenbacher</td>
<th><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/3/"><img src="http://gigaom2.files.wordpress.com/2011/10/work.jpg?w=140&#038;h=93" alt="" width="140" height="93" class="">Work</a></th>
<td><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/3/">Work is no longer a place</a><br>
Jessica Stillman</td>
</tr><tr><th><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/4/"><img src="http://gigaom2.files.wordpress.com/2011/10/stuff.jpg?w=140&#038;h=93" alt="" width="140" height="93" class="">Stuff</a></th>
<td><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/4/">Access trumps ownership</a><br>
Katie Fehrenbacher</td>
<th><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/5/"><img src="http://gigaom2.files.wordpress.com/2011/10/data.jpg?w=140&#038;h=93" alt="" width="140" height="93" class="">Data</a></th>
<td><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/5/">Data is the new digital currency</a><br>
Derrick Harris</td>
</tr><tr><th><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/6/"><img src="http://gigaom2.files.wordpress.com/2011/10/media.jpg?w=140&#038;h=93" alt="" width="140" height="93" class="">Media</a></th>
<td><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/6/">We are all media now</a><br>
Mathew Ingram</td>
<th><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/6/"><img src="http://gigaom2.files.wordpress.com/2011/10/identity.jpg?w=140&#038;h=93" alt="" width="140" height="93" class="">Identity</a></th>
<td><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/6/">Identity is an industry</a><br>
Mathew Ingram</td>
</tr><tr><th><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/7/"><img src="http://gigaom2.files.wordpress.com/2011/10/body.jpg?w=140&#038;h=93" alt="" width="140" height="93" class="">Body</a></th>
<td><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/7/">Your doctor is a chip</a><br>
Stacey Higginbotham</td>
<th><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/8/"><img src="http://gigaom2.files.wordpress.com/2011/10/travel.jpg?w=140&#038;h=93" alt="" width="140" height="93" class="">Travel</a></th>
<td><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/8/">Go anywhere, instantly</a><br>
Colleen Taylor</td>
</tr><tr><th><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/9/"><img src="http://gigaom2.files.wordpress.com/2011/10/web.jpg?w=140&#038;h=93" alt="" width="140" height="93" class="">Web</a></th>
<td><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/9/">The future web is alive</a><br>
Om Malik</td>
<th><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/10/"><img src="http://gigaom2.files.wordpress.com/2011/10/location.jpg?w=140&#038;h=93" alt="" width="140" height="93" class="">Location</a></th>
<td><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/10/">Where is the new who</a><br>
Ryan Kim</td>
</tr></tbody></table><p><a href="http://event.gigaom.com/gigaomroadmap/registration/?utm_source=tech&amp;utm_medium=editorial&amp;utm_term=428988+how-connectivity-is-revolutionizing-everything&amp;utm_campaign=intext&amp;utm_content=foofy"><img src="http://gigaom2.files.wordpress.com/2011/10/roadmap-footer-ad.png?w=708" alt="Connectivity changes everything: GigaOM RoadMap"   class="alignnone size-full wp-image-429588 no-border"></a></p>
<p><em>Images courtesy of Tesla Motors, <a href="http://www.flickr.com/photos/sidelong/2685534138/">DaveBleasdale</a>, <a>Petteri Sulonen</a>, <a href="http://www.flickr.com/photos/56695083@N00/4464828517/">KatBPhotography</a>, <a href="http://www.flickr.com/photos/urbanaquariumvideo/3331015951/">Urban Aquarium Video and Light</a>, <a href="http://www.flickr.com/photos/xurde/386142867/">xurde</a>, <a href="http://www.flickr.com/photos/guiguis/2319539873/">guiguis</a>, <a href="http://www.flickr.com/photos/kowitz/5690021541/">kowitz</a>, <a href="http://www.flickr.com/photos/marc_smith/5666637994/">Marc_Smith</a>, <a href="http://www.flickr.com/photos/aperturismo/4488285832/">Aperturismo</a>.</em></p>
<p><a href="http://gigaom.com/2011/11/01/how-connectivity-is-revolutionizing-everything/2/">Go to page 2 (of 11) on GigaOM .</a></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=428988&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=328939"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=328939" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=428988+how-connectivity-is-revolutionizing-everything&utm_content=foofy">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/10/the-future-of-mobile-health-2011%e2%80%932016/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=428988+how-connectivity-is-revolutionizing-everything&utm_content=foofy">The future of mobile health, 2011–2016</a></li><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=428988+how-connectivity-is-revolutionizing-everything&utm_content=foofy">Connected world: the consumer technology revolution</a></li><li><a href="http://pro.gigaom.com/2012/01/12-tech-leaders-resolutions-for-2012/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=428988+how-connectivity-is-revolutionizing-everything&utm_content=foofy">12 tech leaders’ resolutions for 2012</a></li></ul>]]></content:encoded>
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			<media:title type="html">Connectivity changes everything: GigaOM RoadMap</media:title>
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		<title>YouTube Hangouts: Google&#8217;s secret weapon for Facebook</title>
		<link>http://gigaom.com/2011/08/19/youtube-hangouts-google-plus/</link>
		<comments>http://gigaom.com/2011/08/19/youtube-hangouts-google-plus/#comments</comments>
		<pubDate>Fri, 19 Aug 2011 16:00:30 +0000</pubDate>
		<dc:creator>Ryan Lawler</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google Hangouts]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=395402</guid>
		<description><![CDATA[Google+ has already seen some heavy traction, attracting more than 25 million users since launch. Its next big growth spurt might not come from the "+ tab" that runs atop Google services like Gmail but instead from the massive audience of people that watch videos on YouTube.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=395402&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Google+ has already seen some heavy traction in the first six weeks or so, attracting <a href="http://gigaom.com/2011/08/17/is-google-starting-to-get-on-facebooks-nerves/">more than 25 million users</a> since launch. Its next big growth driver might not come from the &#8220;+ tab&#8221; that <a href="http://gigaom.com/2011/07/25/google-fighting-it-is-futile-video/">runs atop Google services</a> like Gmail or Google Reader but instead from the massive audience of people who watch videos on YouTube.</p>
<p>When <a href="http://gigaom.com/2011/06/28/why-google-plus-wont-hurt-facebook-but-skype-will-hate-it/">Google+ launched in late June</a>, its Hangouts feature was seen as the killer app for connecting users with their friends. In addition to offering users a free and easy way to set up multiparty video chat sessions, it also integrated with YouTube, allowing users to create on-the-fly viewing parties with their friends.</p>
<p>Now YouTube has added Google+ Hangouts to its list of share options, making it even easier for users to launch an on-the-fly viewing party with friends. Those users will no longer have to launch a Hangout session from within Google+ and search for the video they want to share; now they can simply click a button in YouTube and have that Hangout session launch immediately.</p>
<p><a href="http://gigaom2.files.wordpress.com/2011/08/youtube-hangouts.jpg"><img  title="youtube hangouts" src="http://gigaom2.files.wordpress.com/2011/08/youtube-hangouts.jpg?w=708" alt=""   class="aligncenter size-full wp-image-395453" /></a></p>
<p>We&#8217;ve long believed that online video distributors need to make it easier for users to share what they&#8217;re watching with friends, but so far few have made it easy to do so. That&#8217;s led to some hacks, like the introduction last year of <a href="http://techcrunch.com/2010/09/22/videos-with-friends/">YouTube Social</a>, a chat room built around YouTube videos. Now YouTube can offer a better user experience with Google&#8217;s video chat service.</p>
<p>But integrating the social viewing element into the online video site isn&#8217;t just a plus for YouTube users &#8212; it could also increase user adoption at Google+ by offering a new entry point to the nascent social network. YouTube is the No. 1 video site in the world, serving up more than <a href="http://gigaom.com/video/youtube-48-hours-of-video-per-minute/">3 billion video views each day</a>. More importantly, it could bring a whole new group of users into the fold by hitting the mostly young, mainstream audience that tunes into YouTube for entertainment.</p>
<p>While Google+ has seen some quick and early traction, its user base is still <a href="http://www.forbes.com/sites/erikamorphy/2011/07/21/the-google-early-adopter-versus-the-facebook-mom/">crawling with the early-adopter tech set</a>. To provide a real alternative to Facebook, it will need to get so-called regular users hooked on the service as well. Hooking into YouTube and providing video chat functionality that wasn&#8217;t previously available &#8212; and isn&#8217;t available on competitors like Facebook &#8212; is one way to do so.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=395402&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=283800"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=283800" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=395402+youtube-hangouts-google-plus&utm_content=ryangigaom">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/04/connected-consumer-q1-controversy-courtrooms-and-the-cloud/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=395402+youtube-hangouts-google-plus&utm_content=ryangigaom">Controversy, courtrooms and the cloud in Q1</a></li><li><a href="http://pro.gigaom.com/2012/12/connected-consumer-2013-how-2012-laid-the-groundwork-for-change/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=395402+youtube-hangouts-google-plus&utm_content=ryangigaom">How consumer media will change in 2013</a></li><li><a href="http://pro.gigaom.com/2011/10/newnet-q3-facebook-remakes-headlines-in-social-media/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=395402+youtube-hangouts-google-plus&utm_content=ryangigaom">NewNet Q3: Facebook remakes headlines in social media</a></li></ul>]]></content:encoded>
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		<title>Look Ma, now the Alive Web is an infographic</title>
		<link>http://gigaom.com/2011/08/01/look-ma-now-the-alive-web-is-an-infographic/</link>
		<comments>http://gigaom.com/2011/08/01/look-ma-now-the-alive-web-is-an-infographic/#comments</comments>
		<pubDate>Mon, 01 Aug 2011 19:19:16 +0000</pubDate>
		<dc:creator>Om Malik</dc:creator>
				<category><![CDATA[Alive Web]]></category>
		<category><![CDATA[facebook chat]]></category>
		<category><![CDATA[Google Hang out]]></category>
		<category><![CDATA[Google Hangouts]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Namesake]]></category>
		<category><![CDATA[rounds]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=386316</guid>
		<description><![CDATA[Alive Web -- you know the web that goes beyond web pages and events to occurrences and interactions - is something that has been on my mind. Rounds, a video app com startup has come up with an Alive Web infographic from their perspective. Check it out!<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=386316&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>As you all know, I have been harping on about <a href="http://gigaom.com/2011/06/15/alive-web/">the Alive Web</a> for a bit &#8212; you know the web that goes beyond web pages and events to occurrences and interactions. And I am glad to see the phrase spread, thanks to folks <a href="http://gigaom.com/2011/06/16/the-birth-of-the-%E2%80%98alive-web%E2%80%99/">such as Namesake</a>. <a href="http://www.rounds.com/">Rounds</a>, a Facebook video app company has come up with an infographic that illuminates <a href="http://gigaom.com/2011/07/07/google-hangout-gives-the-alive-web-a-big-boost/">the Alive Web from the chat perspective</a>, something I wrote about earlier. Check it out!</p>
<p><a href="http://gigaom2.files.wordpress.com/2011/08/rounds-07-28.png"><img  title="ROUNDS-07-28" src="http://gigaom2.files.wordpress.com/2011/08/rounds-07-28.png?w=708" alt=""   class="alignleft size-full wp-image-386330" /></a></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=386316&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=341271"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=341271" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=386316+look-ma-now-the-alive-web-is-an-infographic&utm_content=om">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/04/newnet-q1-advertising-commerce-and-discovery-dominate/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=386316+look-ma-now-the-alive-web-is-an-infographic&utm_content=om">Social media in Q1: commerce and discovery dominated</a></li><li><a href="http://pro.gigaom.com/2012/04/google-doesnt-like-walled-gardens-except-its-own/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=386316+look-ma-now-the-alive-web-is-an-infographic&utm_content=om">Google doesn&#8217;t like walled gardens &#8212; except its own</a></li><li><a href="http://pro.gigaom.com/2012/04/connected-consumer-q1-controversy-courtrooms-and-the-cloud/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=386316+look-ma-now-the-alive-web-is-an-infographic&utm_content=om">Controversy, courtrooms and the cloud in Q1</a></li></ul>]]></content:encoded>
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		<title>Can 8&#215;8&#8242;s new cheap video conferencing compete with free?</title>
		<link>http://gigaom.com/2011/07/19/8x8-virtual-room/</link>
		<comments>http://gigaom.com/2011/07/19/8x8-virtual-room/#comments</comments>
		<pubDate>Tue, 19 Jul 2011 16:42:55 +0000</pubDate>
		<dc:creator>Ryan Lawler</dc:creator>
				<category><![CDATA[8X8]]></category>
		<category><![CDATA[8x8 Virtual Room]]></category>
		<category><![CDATA[Collaboration]]></category>
		<category><![CDATA[Google Hangouts]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Skype]]></category>
		<category><![CDATA[video conferencing]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=378282</guid>
		<description><![CDATA[8x8 Virtual Room is designed to appeal to small and medium-sized businesses looking for video conferencing services. At $199 a month, it provides unlimited multi-user chat sessions with up to 20 participants at a time. But can it compete with free offerings like Google+ Hangouts?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=378282&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2011/07/video-conference.jpg"><img  title="video conference" src="http://gigaom2.files.wordpress.com/2011/07/video-conference.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignleft size-medium wp-image-378321" /></a>VOIP and hosting provider <a href="http://www.8x8.com/Home.aspx">8&#215;8</a> announced a <a href="http://www.globenewswire.com/newsroom/news.html?d=226836" target="_blank">new video conferencing service</a> Tuesday designed to appeal to the small and medium-sized business (SMB) market. The service, called <a href="http://www.8x8.com/CommunicationsSolutions/ByProduct/VirtualRoom.aspx" target="_blank">8&#215;8 Virtual Room</a>, provides unlimited video conferencing with up to 20 participants at a time for a low monthly fee of $199 a month &#8212; which is a major discount over most room-based systems. But can it compete with a growing number of free video chat solutions that have been rolled out for the consumer market?</p>
<p>8&#215;8 Virtual Room was built on the company&#8217;s voice and video platform, and keys into its existing unified communications system. As many as 20 participants can join, either by clicking a web link or dialing into a toll-free number. There&#8217;s no equipment to buy and there&#8217;s no software necessary to download to make things work. There is, however, a $199 a month subscription fee for unlimited video conferencing. But only the host needs pay for that, and for a limited time 8&#215;8 is offering a year of the service at a half-off, $99 discount.</p>
<p>Altogether, the service seems an attractive alternative to room-based systems from companies like Cisco and Polycom that are out of the price range of most SMBs. It&#8217;s even an attractive alternative to recently launched video conferencing services from companies like <a href="http://gigaom.com/video/vidyo-video-chat-app-exchange/" target="_blank">Vidyo</a> and <a href="http://gigaom.com/video/video-conferencing-good-enough/" target="_blank">Blue Jeans Network</a> that are also aimed at the SMB market. The main competition for 8&#215;8 might not be from lower-cost solutions driving prices down in the enterprise market, but an influx of consumer technologies that are &#8220;good enough&#8221; and free.</p>
<p>The release of 8&#215;8&#8242;s Virtual Room comes after Google unveiled its own <a href="http://gigaom.com/2011/07/07/google-hangout-gives-the-alive-web-a-big-boost/" target="_blank">multi-user video chat service Google+ Hangouts</a>, which has proven incredibly popular even after just a few weeks after launch. While it only allows 10 participants at a time, instead of 20, some users have found ways to daisy-chain Hangouts sessions to enable a larger group to take part.</p>
<p>The timing also coincides with a big push by Skype to become ubiquitous on connected and mobile devices, in social networks and in the enterprise. <a href="http://gigaom.com/video/skype-launches-group-video-chat/" target="_blank">Skype&#8217;s multi-user video chat service</a> isn&#8217;t free, but at $8.99 a month Skype premium is cheap enough &#8212; and with hundreds of millions of users, it already has a large installed base. <a href="http://gigaom.com/2011/07/07/why-the-skype-facebook-deal-is-awesome-for-facebook/" target="_blank">Integration with Facebook</a> will only increase that number, as will the eventual integration with enterprise and consumer services from Microsoft, which <a href="http://gigaom.com/2011/05/09/why-microsoft-is-buying-skype-for-8-billion/" target="_blank">acquired the video chat company for $8.5 billion</a>.</p>
<p>It&#8217;s all about the &#8220;<a href="http://gigaom.com/2011/05/31/economics-of-good-enough/" target="_blank">economics of good enough</a>&#8221; &#8212; that is, why pay for enterprise features you might not need when good enough will do? For SMB users, the question is whether 8&#215;8&#8242;s pricing, features and flexibility will be able to compete with consumer services that are much cheaper or even free.</p>
<p>Check out this video of 8&#215;8 CEO Bryan Martin interviewed at GigaOM&#8217;s Structure 2011:</p>
<div id="ooyala-video_d411f0675f6cddca3b9f779a8ebc202e" class="video-player ooyala-video" width="600" height="338"><p>
			<a href="http://gigaom.com/2011/07/19/8x8-virtual-room/"><img src="http://ak.c.ooyala.com/Z4MXFqMjpUDH_39kuBNe9Q-Xrmjdgg9u/jMkvV30cruMIdkU35hMDoxOm9pO8r1Vu" alt="Ooyala Video Thumbnail" /></a><br />
			<a href="http://gigaom.com/2011/07/19/8x8-virtual-room/">Watch this video for free</a> on <a href='http://gigaom.com/'>GigaOM</a>
		</p></div>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=378282&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=345351"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=345351" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=378282+8x8-virtual-room&utm_content=ryangigaom">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/07/connected-consumer-q2-digital-music-meets-the-cloud-e-book-growth-explodes/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=378282+8x8-virtual-room&utm_content=ryangigaom">Connected Consumer Q2: Digital music meets the cloud; e-book growth explodes</a></li><li><a href="http://pro.gigaom.com/2011/05/strategic-implications-of-the-microsoftskype-deal/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=378282+8x8-virtual-room&utm_content=ryangigaom">Strategic Implications of the Microsoft/Skype Deal</a></li><li><a href="http://pro.gigaom.com/2011/02/the-future-of-work-platforms-an-overview/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=378282+8x8-virtual-room&utm_content=ryangigaom">The Future of Work Platforms: An Overview</a></li></ul>]]></content:encoded>
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		<title>Dell wants to use Google+ Hangouts for customer service</title>
		<link>http://gigaom.com/2011/07/18/dell-google-hangouts/</link>
		<comments>http://gigaom.com/2011/07/18/dell-google-hangouts/#comments</comments>
		<pubDate>Mon, 18 Jul 2011 13:54:28 +0000</pubDate>
		<dc:creator>Janko Roettgers</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[Dell]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Hangouts]]></category>
		<category><![CDATA[Google Plus]]></category>
		<category><![CDATA[Hangouts]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video chat]]></category>
		<category><![CDATA[video conferencing]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=377460</guid>
		<description><![CDATA[Michael Dell likes Google's new group video chat service Hangouts so much he wants to use it as a tool for customer service and sales. Dell revealed his thoughts about Hangouts on Google+, the social network that Google launched at the end of last month.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=377460&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2011/07/dell-new-1-e1310974513967.jpg"><img  title="Michael Dell" src="http://gigaom2.files.wordpress.com/2011/07/dell-new-1-e1310974513967.jpg?w=300&#038;h=199" alt="" width="300" height="199" class="alignleft size-medium wp-image-377466" /></a>Dell could soon use Google’s new group video chat platform Google+ Hangouts as an alternative to the traditional customer service call, according to the company’s chairman and CEO, Michael Dell.</p>
<p>Hangouts has been hailed as <a href="http://gigaom.com/2011/07/07/google-hangout-gives-the-alive-web-a-big-boost/">the next big killer app</a>, and Michael Dell is obviously a fan as well. He’s used the video chat more than a dozen times since he joined Google+ in early July, and this Sunday, he <a href="https://plus.google.com/100523784851251213675/posts/2mXcBY282jC?hl=en">posted the following question</a> on Google+:</p>
<blockquote><p>I am thinking about hangouts for business. Would you like to be able to connect with your Dell service and sale teams via video directly from Dell.com?</p></blockquote>
<p>The reaction to his post was overwhelmingly positive, with hundreds of comments agreeing that this would be a good idea for Dell. And the idea is indeed intriguing: Some customer service needs are very similar, so having a service representative talk to a small group of customers at the same time could be more economical than the traditional one-on-one call. Using video could also humanize tech support, and group settings could even initiate self-help between customers.</p>
<p>One should note that Dell’s idea of launching a Hangouts session directly from Dell.com isn’t currently possible; Google+ is still invite-only, and Hangouts can only be started or joined from within the network. Google also hasn’t opened its social network for businesses yet, but the company is currently evaluating how to integrate brands and businesses into Google+.</p>
<p>Customer service has been one of the applications that has made Twitter attractive to companies like Comcast. Having the ability to directly talk to customers via group video chat could be the next step for many of these companies as they look for ways to take customer service beyond the traditional call-center script.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=377460&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=55197"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=55197" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=377460+dell-google-hangouts&utm_content=jroettgers">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/04/connected-consumer-q1-controversy-courtrooms-and-the-cloud/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=377460+dell-google-hangouts&utm_content=jroettgers">Controversy, courtrooms and the cloud in Q1</a></li><li><a href="http://pro.gigaom.com/2011/07/connected-consumer-q2-digital-music-meets-the-cloud-e-book-growth-explodes/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=377460+dell-google-hangouts&utm_content=jroettgers">Connected Consumer Q2: Digital music meets the cloud; e-book growth explodes</a></li><li><a href="http://pro.gigaom.com/2012/12/connected-consumer-2013-how-2012-laid-the-groundwork-for-change/?utm_source=video&utm_medium=editorial&utm_campaign=auto3&utm_term=377460+dell-google-hangouts&utm_content=jroettgers">How consumer media will change in 2013</a></li></ul>]]></content:encoded>
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			<media:title type="html">Michael Dell</media:title>
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		<media:content url="http://0.gravatar.com/avatar/08bc62ecf138202f06b74dfa01376e74?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">jroettgers</media:title>
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		<title>Netflix: Is it broadband&#8217;s cash cow or data hog?</title>
		<link>http://gigaom.com/2011/07/08/netflix-is-it-broadbands-cash-cow-or-data-hog/</link>
		<comments>http://gigaom.com/2011/07/08/netflix-is-it-broadbands-cash-cow-or-data-hog/#comments</comments>
		<pubDate>Fri, 08 Jul 2011 14:38:29 +0000</pubDate>
		<dc:creator>Stacey Higginbotham</dc:creator>
				<category><![CDATA[AT&T]]></category>
		<category><![CDATA[bandwidth]]></category>
		<category><![CDATA[Broadband]]></category>
		<category><![CDATA[caps]]></category>
		<category><![CDATA[FTTH]]></category>
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		<description><![CDATA[Netflix may have become the new face of evil for wireline Internet service providers as they seek to impose caps or tiers on subscribers. But it also looks like Netflix is willing to play the part of consumer advocate, countering myths ISPs perpetrate around broadband scarcity. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=373714&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2010/10/netflix-envelope-featured-e1285284546767.jpg"><img  title="netflix-envelope-featured-e1285284546767" src="http://gigaom2.files.wordpress.com/2010/10/netflix-envelope-featured-e1285284546767.jpg?w=708" alt=""   class="alignleft size-full wp-image-168817" /></a>We&#8217;ve recognized that Netflix has become the <a href="http://gigaom.com/broadband/forget-p2p-now-isps-really-hate-netflix/">new face of evil for wireline Internet service providers</a> as they seek to impose caps or tiers on subscribers, as AT&amp;T recently did in May. But Netflix is also <a href="http://gigaom.com/broadband/netflix-data-caps/">willing to play the part of consumer advocate</a>, as it seeks to point out some of the bigger myths that ISPs perpetrate around broadband scarcity. In <a href="http://online.wsj.com/article/SB10001424052702304447804576414220570134518.html?mod=ITP_opinion_0">an editorial in the <em>Wall Street Journal</em></a> on Friday, Netflix general counsel David Hyman disabuses people of the scarcity myth:</p>
<blockquote><p>The analogy is a false one. Wireline bandwidth is an almost unlimited resource due to advances in Internet architecture. Adding more capacity is easy. The marginal cost of providing an extra gigabyte of data — enough to deliver one episode of &#8220;30 Rock&#8221; from Netflix &#8212; is less than one cent, and falling.</p>
<p>That&#8217;s a very different sum from what AT&amp;T in May began charging customers of its DSL and U-verse services. AT&amp;T is adding new charges that are 20 times the price of providing the service. Twenty cents a gigabyte is a far cry from the $4 or $5 being charged for the same amount of data by some cable companies in Canada, where consumption-based billing has long been an accepted practice. But it sets a dangerous precedent for much larger charges in the future.</p></blockquote>
<p>From an ISP&#8217;s perspective, Netflix forces them to put out for investment and upgrades many don&#8217;t want to do. Hence the caps. But what if, instead of seeing Netflix as a bandwidth hog, ISPs viewed it as a gateway drug to subscribers choosing better and more expensive broadband connections?</p>
<p>As I consume more broadband, I also find it worthwhile to upgrade my broadband service to a higher-speed tier. Granted, not everyone is willing to do this, but as an early adopter I am pretty confident that more folks will join me in upgrading their service as cooler apps proliferate. And since providing broadband has a higher up-front cost for building out the infrastructure, it is a benefit to ISPs when more folks start to subscribe to the services they have built out.</p>
<p>But as Hyman points out, the issue may be less about investment costs for ISPs and more about <a href="http://gigaom.com/video/netflix-vs-cable/">protecting existing voice and pay TV businesses</a> and keeping margins up as consumers bring more broadband-consuming devices into their homes:</p>
<blockquote><p>Any such backlash would also likely focus on the anticompetitive aspects of consumption-based billing. With online-content delivery providers like Netflix and voice services like Skype experiencing explosive growth, competitors see consumption-based billing as a convenient way to slow that growth by making the use of online services more expensive.</p></blockquote>
<p>Netflix is clearly <a href="http://gigaom.com/broadband/netflix-isps-kill-web-freedom-suck-all-profits/">not an impartial observer</a> in this fight. And perhaps there are things it could or should do to make its traffic more ISP-friendly, but caps will hurt both Netflix, consumers and startups. Hyman closes with something we already know, that bandwidth caps stifle innovation and the growth of services such as Netflix, Skype, Google&#8217;s new Hangouts service and any number of services yet to be introduced. What&#8217;s ironic here is that some ISPs already get it, and they have built out the infrastructure for the future. Verizon has, <a href="http://www.sfgate.com/cgi-bin/article.cgi?f=/c/a/2011/07/05/BUFD1K6GF7.DTL">Sonic.net in the Bay Area</a> is and municipalities and Google are as well. We don&#8217;t have to live in a broadband backwater, but many of our largest ISPs think we should. What&#8217;s wrong with that picture?</p>
<p><em>Image <a href="http://creativecommons.org/licenses/by/2.0/deed">courtesy</a> of <a href="http://www.flickr.com/photos/scottfeldstein/456068697/">Flickr user Scott Feldstein</a></em></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=373714&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=58737"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=58737" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=373714+netflix-is-it-broadbands-cash-cow-or-data-hog&utm_content=shigginbotham">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/05/the-living-room-reinvented-trends-technologies-and-companies-to-watch/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=373714+netflix-is-it-broadbands-cash-cow-or-data-hog&utm_content=shigginbotham">Who and what to watch in the new era of the living room</a></li><li><a href="http://pro.gigaom.com/2012/01/12-tech-leaders-resolutions-for-2012/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=373714+netflix-is-it-broadbands-cash-cow-or-data-hog&utm_content=shigginbotham">12 tech leaders’ resolutions for 2012</a></li><li><a href="http://pro.gigaom.com/2010/10/in-q3-e-books-and-white-spaces-ruled-the-consumer-space/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=373714+netflix-is-it-broadbands-cash-cow-or-data-hog&utm_content=shigginbotham">In Q3, E-books and White Spaces Ruled</a></li></ul>]]></content:encoded>
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