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In cloud and big data, the second quarter of 2012 featured several high-profile deals and product launches that could reshape the marketplace for everyone. Google and Microsoft launched Infrastructure-as-a-Service offerings, software-defined networking took off, and all eyes stayed fixed on the continuing promise of data analytics. Read more at GigaOM Pro »

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Former Twitter CEO Evan Williams breaks the important aspects of identity down into five distinct pieces, including authentication and personalization. But the reality is that what we mean by “identity” can change from moment to moment, and that may be the most difficult problem of all. Read more »

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In Silicon Valley, history often repeats itself. Most often it’s the tale of a startup that captures the attention of millions and topples its bigger, incumbent competitors. Then it becomes hated monopoly, despised for the control it wields. In the late ’80s and early ’90s, this ... Read more at GigaOM Pro »

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This weekend may be remembered for questioning of the value of social networks, as Leo Laporte explained why he’s leaving Google Buzz behind. Are you not getting value out of social networks or are you trying to use them as tools for something they’re not? Read more »

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Google says it’s willing to accept its shortcomings on social and bring in a “Head of Social” to set the right course. The company has hired an executive recruiter to fill the position, and is currently in the process of casting its net widely. Read more »

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What’s next for Google Buzz and Google Docs? Google’s VP of product management for Apps (aka everything but search and ads) Bradley Horowitz gave a bit of a roadmap last night, saying the motto he’s given his team is “We build apps for people, not markets.” Read more »

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Sprint said this week that it will become the fourth major carrier to support the Nexus One; a Google Buzz widget was released for all Android-based handsets; and Google, Intel and Sony said they’ve entered into a partnership to create Google TV. Read more »

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Google, to its credit, is rolling with the punches thrown in response to its Buzz launch. Members of the product team spoke on an inside-the-scenes panel at SXSW today, facing industry-wide criticism as well as cutting attacks over privacy issues from keynoter & researcher Danah Boyd. Read more »

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Google is considering integrating its Latitude offering with Buzz, which has drawn criticism from privacy advocates since its launch last month. But the company must continue to address Buzz’s privacy issues before it complicates the app by adding functionality from its friend-finding application. Read more »

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It was a busy week that started started off that way. In between making sense of all things Mobile World Congress, I read a lot of stuff on the web. Here is a list of articles/posts I think are worthy of your attention this weekend. Read more »

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The recent launch Google Buzz brought to light one of the most common problems with participating in many social networks: duplication of posts. Whether you’re using social networks as an individual or on behalf of an organization, the problem of “crossing the streams” remains the same. Read more »

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Watching Google Buzz roll out was like watching a train wreck. It was terrible, but I couldn’t quite look away either. Anyone watching my Twitter stream when Google Buzz was first announced knows that I was really unhappy with the initial implementation: Read more »

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There are lots of reasons to like Buzz; there have already been some great tips published on how to use it. But I’m feeling frustrated, not only because of the privacy issues, but for a more basic reason: it feels slow and not very usable. Read more »

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An onscreen keyboard from Swype found its way onto the Android-based myTouch 3G from T-Mobile this week, and Google launched a Buzz client for both the iPhone and Android-based phones. But Droid owners will have to wait still longer for their Android 2.1 update. Read more »

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Personally, I’m not sure I’ll get a lot out of Buzz in Gmail — all of my friends use Facebook and Twitter for online interaction now. However, over on GigaOM Pro, Liz makes a very good point: Buzz’s true value is for enterprise customers of Google Apps. Read more »

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I was totally on board with Google Buzz, the company’s late entry into the modern-day social web launching today, until it became dramatically evident how freaked out Google is by Facebook. To be fair, however, Google Buzz looks quite useful. Read more »

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Content owners are looking beyond straight-up advertisements and product placements. One opportunity lies in the ability to immediately sell products seen in video content. To that end, startup Clikthrough has just raised $1 million for its interactive clickable video efforts. Clikthrough is an interactive video platform […] Read more »