For online media companies, social platforms like Facebook and Twitter bring many opportunities as well as risks. An intelligent and proactive social media strategy can expand a brand’s reach. But the more heavily a media company relies upon a social media platform the more it relinquishes control over the customer experience. Read more at GigaOM Pro »
Optimizing content is crucial as customers migrate from being passive recipients to becoming active contributors. This opportunity presents a fresh set of challenges, not only for those in traditional broadcast industries but also for content managers and enterprise leaders. Read more at GigaOM Pro »
Brand advertising’s focus on cross-platform media measurement has grown dramatically in the past five years. Within the next 36 months cross-platform digital video advertising will standardize, driven by the shift in media dollars to online viewing and the adoption of the Making Measurement Make Sense (3MS) initiative. Read more at GigaOM Pro »
Sift Science says it can help you finger people on your website who are likely to create fraudulent accounts, post fake reviews or do other dastardly deeds. The startup’s service, now in private beta, uses machine learning to help ID the bad guys. Read more »
Mobile analytics companies provide app publishers with data about their users. Hiptype, a Y Combinator startup, wants to do the same thing for ebooks. That could be huge for data-starved book publishers — except that for now, Hiptype only works on platforms that support HTML5. Read more at paidContent »
Plenty of web entrepreneurs share the same dream: build a great company and then cash in by selling it to Google, Facebook or another technology giant. But being successful is complicated affair, according to those who have seen those deals from the inside. Read more »
It’s free and easy to get started with Google Analytics, but there are also a lot of advanced features that can make it even more useful. I thought it might be time to do post with a few quick tips for getting more out of it. Read more »
