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There’s been a flurry of activity lately in local mobile advertising, which is often called the Holy Grail of marketing. Players like Google and Facebook have an edge thanks to their sheer size, but smaller players will have a place at the table if they keep ... Read more at GigaOM Pro »

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Location-based shopping services (LBS) have made many headlines recently, and studies have shown that users actually like receiving ads and offers well-targeted to their interests. Couple that with an influx of Tier 1 venture capital and the show-stopping Facebook Places, with which several startups have already joined forces, and it’s no wonder LBS is suddenly such a hot topic in the mobile sector. That doesn’t necessarily mean LBS shopping apps will be easy to implement. A number of challenges — privacy concerns, scaling issues and check-in integrity among them — provide a potential barrier to widespread adoption. This note examines both the drivers and inhibitors for making location-based shopping services a mainstream phenomenon, and includes focused profiles of Facebook, Twitter, Google, Loopt, Foursquare, BrightKite, Whrrl, Gowalla, Plancast, Groupon, AisleBuyer, Bizness Apps, Offeretti, ShopAlerts, Shopkick, Bakodo, Stickybits, Yelp!, Geodelic Sherpa, WHERE, MyTown, InCrowd, SCVNGR, Waze and Layar. Read more at GigaOM Pro »

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Every web portal would love to be the dominant and trusted provider of information about local businesses. What are the chances of an open collaborative database for places? According to industry experts, such a database is a long way off. Read more »

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Geodelic, a developer of location-based applications, has launched an iPhone application and signed a major deal with Korea Telecom to provide a special Seoul version of its app. The company is riding the geolocation wave. It eventually wants to open its publishing system to consumers. Read more »

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A patent filed by Qualcomm suggests that location could be tied to a module that you could use with whatever device you want. That means location on your phone, iPod or netbook whenever you bother to insert the module. But apps makers are skeptical. Read more »

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[qi:gigaom_icon_geolocation] Nextstop, a user-generated travel site, is releasing an API for its location-specific short-form recommendations. The self-funded company, founded by former Google product managers, only launched in June and has attracted low hundreds of thousands of monthly visitors, however it has ambitious plans to be a […] Read more »

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Sherpa, a location-based services application developed by Santa Monica, Calif.-based startup Geodelic, is among the fastest-growing applications for Google’s Android. In the past week, the company claims that it has seen 50,000 downloads from the Android market. The T-Mobile MyTouch 3G, which launched earlier today, has […] Read more »

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From chip makers to mobile phone giants to tiny upstarts, location-based services are seen as the wireless world’s pot of gold. Among those looking to dip into that pot is Geodelic, a Santa Monica, Calif.-based startup that this week announced $3.5 million in funding from Clearstone […] Read more »

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