Here’s our daily pick of stories about Apple from around the web that you shouldn’t miss. Today’s installment: Apple TV sales, and the pieces of the content puzzle it’s still missing, meet Apple’s two newest SVPs, penny-pinching at the Apple Store and new online tech support. Read more »
Some say Apple is not really thinking differently enough about TV ads with its new “genius” campaign. Everyone already knows the iPhone and iPad, why shouldn’t the company play up an intangible feature — its customer service — that potential new customers may not know about? Read more »
I dropped my iPhone 4 from three stories up. Less than a day later, I walked out of the Apple Store in Philadelphia with a brand new iPhone 4. The journey to get there was very impressive and partially explains, anecdotally, how Apple keeps customers. Read more »
Apple’s search for a replacement for retail chief Ron Johnson continues, but that hasn’t stopped it from shaking up its retail operations despite the ongoing transition, with mobile payment and ordering options, and reportedly planning even more changes in the near future, too. Read more »
This weekend featured the grand opening of Apple’s latest retail store, Scottsdale Quarter, in beautiful Scottsdale, Ariz. As evidenced by looking at the front of the building, this particular store quickly stands out among the rest of Apple’s retail lineup. Hello, New Architecture A few weeks […] Read more »
Apple is working hard to remodel 100 of its stores this year, according to a report in USA Today. The work will include creating more room for product displays and Genius Bar customer training. Ron Johnson, Apple’s senior vice president of retail, explained that new tables […] Read more »
Since news came out that Microsoft would be deploying a “Microsoft Gurus” program as part of their $300 million effort to improve their image, they have been consistently compared to ripping off Apple’s “Genius Bar” program. Microsoft Gurus is program Microsoft is starting up where they […] Read more »
