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Here’s our daily pick of stories about Apple from around the web that you shouldn’t miss. Today’s installment: revelations about Apple and Microsoft’s licensing agreement, the super-secure iPhone, signs point to a September iPhone launch, the mythical Apple television, and the death of optical drives. Read more »

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Piper Jaffray analyst Gene Munster says Google has “given up on social,” because it doesn’t stand a chance of competing with Facebook. The problem with doing this, he says, is that as advertisers continue to chase the social graph, Google will have little to offer them. Read more »

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Good old Gene Munster. He’s just obsessed with Apple, ain’t he? In a note yesterday to clients, and reported by AppleInsider, Munster answers 14 “questions” about Apple that cover such topics as its iPhones, iPods, Apple TV, Retail Stores, AT&T partnership and more. In short, it’s […] Read more »

Apple continues to find itself in hot water over its decision to support strict copy protection standards with its new line of Macbooks. Owners of the new generation of Macbooks and Macbook Pros were up in arms last week about the fact that HD movies bought […] Read more »

We’ve written previously about Harvard marketing guru John Quelch’s research into how companies deliberately create an “illusion of scarcity” to elevate product successes and profits. See, How to use the ‘Scarcity Illusion’ to boost your launch. For a while now people have been writing about the […] Read more »

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