Piper Jaffray analyst Gene Munster says Google has “given up on social,” because it doesn’t stand a chance of competing with Facebook. The problem with doing this, he says, is that as advertisers continue to chase the social graph, Google will have little to offer them. Read More »
We’ve written previously about Harvard marketing guru John Quelch’s research into how companies deliberately create an “illusion of scarcity” to elevate product successes and profits. See, How to use the ‘Scarcity Illusion’ to boost your launch. For a while now people have been writing… Read More »
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