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	<title>GigaOM &#187; fuel cell</title>
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		<title>GigaOM &#187; fuel cell</title>
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		<title>Verizon to buy Bloom Energy fuel cells for data center, switching centers in CA</title>
		<link>http://gigaom.com/2013/06/03/verizon-to-buy-bloom-energy-fuel-cells-for-data-center-switching-centers-in-ca/</link>
		<comments>http://gigaom.com/2013/06/03/verizon-to-buy-bloom-energy-fuel-cells-for-data-center-switching-centers-in-ca/#comments</comments>
		<pubDate>Tue, 04 Jun 2013 04:00:16 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Bloom Energy]]></category>
		<category><![CDATA[ClearEdge Power]]></category>
		<category><![CDATA[fuel cell]]></category>
		<category><![CDATA[Structure]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=653887</guid>
		<description><![CDATA[Verizon is now the latest customer of Silicon Valley's buzzy fuel cell company Bloom Energy. The trend of telecom and Internet companies increasingly turning to clean power options continues to grow.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=653887&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Following on Verizon’s <a href="http://gigaom.com/2013/04/30/verizon-to-spend-100m-on-solar-panels-fuel-cells-for-facilities/">announcement </a>a few weeks ago that it plans to spend $100 million on clean power — both solar panels and fuel cells — for its operations, the telecom giant announced on Tuesday that it plans to buy fuel cells from Silicon Valley’s Bloom Energy to power some of facilities in California. The ten Bloom Energy fuel cells (200 kW each) will deliver more than 16 million kilowatt hours of electricity for Verizon in California per year, or a quarter of its clean power capacity plans.</p>
<p><a href="http://gigaom.com/2013/06/03/verizon-to-buy-bloom-energy-fuel-cells-for-data-center-switching-centers-in-ca/bloom-energy-fuel-cells-400-kw-ground-view-ca/" rel="attachment wp-att-653927"><img alt="Bloom Energy fuel cells - 400 kW, ground view, CA" src="http://gigaom2.files.wordpress.com/2013/06/bloom-energy-fuel-cells-400-kw-ground-view-ca.jpg?w=200&#038;h=300" width="200" height="300" class="alignleft size-medium wp-image-653927"></a>Verizon is also buying a bunch of fuel cells from ClearEdge Power for operations in other states, but is specifically installing Bloom Energy’s fuel cells within California. While Verizon wouldn’t comment on why it chose Bloom Energy as its supplier for California and ClearEdge as the supplier of fuel cells in other states, I speculate that the choice to go with Bloom in California was because Bloom works with California incentives to reduce the cost.</p>
<p>Verizon is one of a variety of telecom and Internet companies that have been increasingly turning to clean power to help provide electricity for infrastructure and buildings. Google has invested over a billion dollars into clean power projects. Apple (a AAPL), eBay, and Microsoft are deploying substantial clean power at data centers. AT&amp;T has also <a href="http://gigaom.com/2012/10/02/att-doubles-down-on-bloom-energy-fuel-cells/">purchased Bloom Energy fuel cells</a> for its operations in California.</p>
<p>Internet companies are embracing clean power both to help add off-grid resiliency, as well as lower carbon emissions. Verizon’s Chief Sustainability Officer James Gowen told me <a href="http://gigaom.com/2013/04/30/verizon-to-spend-100m-on-solar-panels-fuel-cells-for-facilities/">back in April</a> that the company’s clean power initiative is being driven both by the desire to add energy resiliency to Verizon’s facilities as well as the company’s sustainability goals.</p>
<p>During superstorm Sandy, a Verizon fuel cell installation in Long Island that powered a switching station (using fuel cells from UTC Power, which was acquired by ClearEdge Power) never went down. Verizon is also looking to cut its carbon emissions footprint substantially by 2020.</p>
<p>Verizon’s Bloom Energy fuel cells will be installed at two call-switching centers in Los Angeles and San Francisco, and a data center in San Jose. In total, Verizon’s clean power technology, including solar and fuel cells, will provide 70 million kilowatt hours of electricity for its operations, which is the equivalent of enough power for 6,000 homes per year.</p>
<p>Fuel cells look like industrial refrigerators, and they use a chemical reaction to produce electricity and heat. They are filled with large stacks that are lined with a metal catalyst, and a fuel (natural gas or biogas) runs over the stack, creating a chemical reaction that produces electricity and heat. The benefits of fuel cells are that the electricity can be created on site where it is used (so it’s more efficient), and if biogas is the fuel, then the electricity is also free of carbon emissions.</p>
<p>Bloom Energy has raised over $1.1 billion, <a href="http://gigaom.com/2013/05/13/report-bloom-energy-raises-another-130m/">including a recent $130 million</a>, to grow its business. <a href="http://event.gigaom.com/structure/schedule/?utm_source=cleantech&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=653887+verizon-to-buy-bloom-energy-fuel-cells-for-data-center-switching-centers-in-ca&amp;utm_content=katiefehren#event-day-2">We’ll be interviewing</a> Bloom Energy’s VP of Mission Critical Systems, Peter Gross, and eBay’s VP, Global Foundation Services, Dean Nelson at GigaOM’s <a href="http://event.gigaom.com/structure?utm_source=cleantech&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=653887+verizon-to-buy-bloom-energy-fuel-cells-for-data-center-switching-centers-in-ca&amp;utm_content=katiefehren">Structure conference</a> on June 20 in San Francisco.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=653887&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=251519"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=251519" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=653887+verizon-to-buy-bloom-energy-fuel-cells-for-data-center-switching-centers-in-ca&utm_content=katiefehren">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/05/why-google-android%e2%80%99s-electric-vehicle-deal-with-gm-matters/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=653887+verizon-to-buy-bloom-energy-fuel-cells-for-data-center-switching-centers-in-ca&utm_content=katiefehren">Why Google Android’s Electric Vehicle Deal With GM Matters</a></li><li><a href="http://pro.gigaom.com/2012/12/how-the-mobile-first-world-will-transform-the-data-center/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=653887+verizon-to-buy-bloom-energy-fuel-cells-for-data-center-switching-centers-in-ca&utm_content=katiefehren">How tomorrow&#8217;s mobile-centric data centers will look</a></li><li><a href="http://pro.gigaom.com/2012/09/why-mobile-devices-need-single-sign-on-technologies/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=653887+verizon-to-buy-bloom-energy-fuel-cells-for-data-center-switching-centers-in-ca&utm_content=katiefehren">Why mobile devices need single-sign-on technologies</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2013/06/03/verizon-to-buy-bloom-energy-fuel-cells-for-data-center-switching-centers-in-ca/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
	
		<media:thumbnail url="http://gigaom2.files.wordpress.com/2013/06/bloom-energy-fuel-cells-400-kw-ca.jpg?w=150" />
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			<media:title type="html">Bloom Energy fuel cells - 400 kW, CA</media:title>
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		<media:content url="http://0.gravatar.com/avatar/0c61eb5d3c638c5b371fc84afd2831b4?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">katiefehren</media:title>
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		<media:content url="http://gigaom2.files.wordpress.com/2013/06/bloom-energy-fuel-cells-400-kw-ground-view-ca.jpg?w=200" medium="image">
			<media:title type="html">Bloom Energy fuel cells - 400 kW, ground view, CA</media:title>
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		<title>Apple to double its already massive fuel cell farm in North Carolina</title>
		<link>http://gigaom.com/2012/12/04/apple-to-double-its-already-massive-fuel-cell-farm-in-north-carolina/</link>
		<comments>http://gigaom.com/2012/12/04/apple-to-double-its-already-massive-fuel-cell-farm-in-north-carolina/#comments</comments>
		<pubDate>Wed, 05 Dec 2012 00:25:53 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Bloom Energy]]></category>
		<category><![CDATA[fuel cell]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=591059</guid>
		<description><![CDATA[Apple has decided to more than double the size of its fuel cell project at its data center in North Carolina, making it -- once again -- the largest out there that isn't owned by a utility. For awhile eBay was holding that title.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=591059&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Apple has decided to more than double the amount of fuel cells it is using to generate power at its data center in North Carolina, according to <a href="http://ncuc.commerce.state.nc.us/cgi-bin/fldrdocs.ndm/INPUT?compdesc=APPLE%2C%20INC&amp;numret=001&amp;comptype=SP&amp;docknumb=1642&amp;suffix1=&amp;subNumb=1&amp;suffix2=&amp;parm1=000138304">filings with the North Carolina Utility Commission</a>, and <a href="http://www.charlotteobserver.com/2012/12/04/3705494/apple-doubles-size-of-catawba.html#storylink=rss">first reported by The Charlotte Observer</a>. Fuel cell provider Bloom Energy is installing 50 Bloom boxes at the site in the city of Maiden, which will produce 10 MW of electricity &#8212; previously Apple had been developing a 4.8 MW fuel cell project at the site.</p>
<p>The 4.8 MW portion of the site has been up and testing since October, according to Apple, and the company expects the full 10 MW farm to be installed and online by January 2013. Apple filed to boost the size of the project last month. However, filings about the cost of the project were kept confidential.</p>
<p>When fully completed Apple&#8217;s fuel cell farm will be the largest out there that isn&#8217;t owned by a utility. eBay has also been building a large fuel cell farm for a data center &#8212; <a href="http://gigaom.com/cleantech/ebay-to-build-huge-bloom-energy-fuel-cell-farm-at-data-center/">at 30 fuel cells and 6 MW</a> &#8212; but now that Apple doubled its project, it has taken the fuel cell data center lead.</p>
<div id="attachment_566909" class="wp-caption aligncenter" style="width: 614px"><a href="http://gigaom.com/cloud/with-data-centers-web-giants-have-great-eco-responsibility/still0913_00002-copy-2/" rel="attachment wp-att-566909"><img  alt="Apple's massive solar farm in North Carolina, photo by WCNC-TV" src="http://gigaom2.files.wordpress.com/2012/09/still0913_00002-copy.jpeg?w=708"   class="size-full wp-image-566909" /></a><p class="wp-caption-text">Apple&#8217;s massive solar farm in North Carolina, photo by WCNC-TV</p></div>
<p>Some other interesting tidbits of the projects have come out in the new filings. Apple says it plans to sell the power from the fuel cells to local utility Duke Energy, which means Apple won&#8217;t necessarily be using the fuel cell energy onsite to power the data center. The fuel cells will use biogas, and Apple can earn money by selling the power and associated Renewable Energy Credits to Duke. It&#8217;s unclear if Apple will also be selling the power from its solar farm to Duke Energy, too. Apple also boosted the size of its solar farm from 20 MW to 40 MW.</p>
<p>If Apple is using grid power from Duke Energy for its data center, and selling the clean power to Duke, then it puts Apple in an interesting position. The computer giant on one hand would be contributing significantly to adding clean power to North Carolina&#8217;s energy mix, but at the same time would be running its data center off of the state&#8217;s mostly dirty grid power (mostly coal and nuclear).</p>
<p>Apple also says in filings that it will source the biogas for its fuel cells from <a href="http://www.elementmarkets.com/landfill-biomethane-projects.php">Element Markets Renewable Energy</a>, and the biogas used will come from landfills, though Apple didn&#8217;t disclose which landfills would be used. The biogas will be &#8220;directed biogas&#8221; which means it will be injected into natural gas pipelines and not used directly in the actual fuel cells at the site.</p>
<p>Here&#8217;s some more background reading on these projects:</p>
<ul>
<li><a href="http://gigaom.com/cleantech/a-geeks-road-trip-north-carolinas-data-center-cluster/">The ultimate geek road trip: North Carolina’s mega data center cluster</a></li>
<li><a href="http://gigaom.com/cleantech/10-reasons-apple-facebook-google-chose-north-carolina-for-their-mega-data-centers/">10 reasons Apple, Facebook &amp; Google chose North Carolina for their mega data centers</a></li>
<li><a href="http://gigaom.com/cleantech/the-controversial-world-of-clean-power-and-data-centers/">The controversial world of clean power and data centers</a></li>
<li><a href="http://gigaom.com/cleantech/the-story-behind-how-apples-icloud-data-center-got-built/">The story behind how Apple’s iCloud data center got built</a></li>
</ul>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=591059&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=221179"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=221179" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=591059+apple-to-double-its-already-massive-fuel-cell-farm-in-north-carolina&utm_content=katiefehren">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/05/locating-data-centers-in-an-energy-constrained-world/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=591059+apple-to-double-its-already-massive-fuel-cell-farm-in-north-carolina&utm_content=katiefehren">Locating data centers in an energy-constrained world</a></li><li><a href="http://pro.gigaom.com/2011/11/dissecting-the-data-5-issues-for-our-digital-future/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=591059+apple-to-double-its-already-massive-fuel-cell-farm-in-north-carolina&utm_content=katiefehren">Dissecting the data: 5 issues for our digital future</a></li><li><a href="http://pro.gigaom.com/2011/09/what-amazons-new-kindle-line-means-for-apple-netflix-and-online-media/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=591059+apple-to-double-its-already-massive-fuel-cell-farm-in-north-carolina&utm_content=katiefehren">What Amazon&#8217;s new Kindle line means for Apple, Netflix and online media</a></li></ul>]]></content:encoded>
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		<slash:comments>5</slash:comments>
	
		<media:content url="http://0.gravatar.com/avatar/0c61eb5d3c638c5b371fc84afd2831b4?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">katiefehren</media:title>
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			<media:title type="html">Apple&#039;s massive solar farm in North Carolina, photo by WCNC-TV</media:title>
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		<title>Microsoft building clean powered data center at waste water plant</title>
		<link>http://gigaom.com/2012/11/19/microsoft-building-clean-powered-data-center-at-waste-water-plant/</link>
		<comments>http://gigaom.com/2012/11/19/microsoft-building-clean-powered-data-center-at-waste-water-plant/#comments</comments>
		<pubDate>Mon, 19 Nov 2012 14:03:33 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
				<category><![CDATA[data center]]></category>
		<category><![CDATA[fuel cell]]></category>
		<category><![CDATA[Fuel Cell Energy]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[MSFT]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=585941</guid>
		<description><![CDATA[Microsoft will soon start construction on an experimental micro data center at a waste water treatment plant in Wyoming. The concept could help Microsoft scale up clean power for its data centers.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=585941&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Microsoft has unveiled details of an experimental small data center that it&#8217;s building next to a waste water treatment plant in Cheyenne, Wyoming. The tiny data center will be powered by a fuel cell that uses biogas from the water facility, and Microsoft will use the test project to learn how it can scale clean power resources for its other large data centers, and also to figure out how to enable its data centers to become less reliant on the power grid.</p>
<p>In an interview last week, Microsoft&#8217;s Senior Research Project Manager, Sean James, described the new &#8220;Data Plant&#8221; project as &#8220;a symbiotic relationship between a water plant and data center.&#8221; Microsoft says the Data Plant is &#8220;the first zero carbon data center,&#8221; and is the first data center to use biogas directly for a fuel cell to power a data center.</p>
<p><strong>Data Plant stats</strong></p>
<p>So what exactly is this project? Microsoft&#8217;s Data Plant is a 200 kW data center &#8212; about 10 feet by 20 feet in size in a container &#8212; that is being built literally feet from the <a href="https://foursquare.com/v/dry-creek-wastewater-reclamation-facility/4f0b596ae4b0596c919e656e">Dry Creek Wasterwater Reclamation Facility</a> in Cheyenne, Wyoming. A system of pipes sequesters methane that is created by the waste water, cleans it, and then automatically pipes it into the data center&#8217;s fuel cell, which powers the entire container. The process is all automated, so it&#8217;s far more efficient than, say, manually taking the gas from the water facility to the fuel cells.</p>
<p><a href="http://gigaom.com/cleantech/microsoft-building-clean-powered-data-center-at-waste-water-plant/screen-shot-2012-11-19-at-5-57-41-am/" rel="attachment wp-att-586019"><img  title="Microsoft Data Plant" alt="" src="http://gigaom2.files.wordpress.com/2012/11/screen-shot-2012-11-19-at-5-57-41-am.png?w=300&#038;h=176" height="176" width="300" class="alignleft size-medium wp-image-586019" /></a>Waste water treatment plants <a href="http://gigaom.com/cleantech/what-you-need-to-know-about-data-centers-biogas/">produce biogas</a> &#8212; which is gas that is produced by the breakdown of organic matter. In many cases at these treatment plants, the biogas is just burned away, because it&#8217;s usually uneconomical to collect, transport and use. The waste water needs to be put into anaerobic digesters, and over time the anaerobic bacteria in the digester digests the organic material at a warm temperature and emits the biogas.</p>
<p>Microsoft is using a 300 kW fuel cell from FuelCell Energy for the Data Plant. Fuel cells take a fuel &#8212; usually natural gas or biogas &#8212; and run it over plates covered in a catalyst, to chemically produce electricity. Fuel cells have long been under development, but only in recent years have started to be experimented with for data centers. eBay and Apple are building large fuel cell farms &#8212; using fuel cells from Bloom Energy &#8212; for their data centers.</p>
<p>While Apple and eBay are being more aggressive than Microsoft when it comes to using fuel cells for large data centers, the Data Plant is the first to use biogas directly for fuel cells. In contrast, Apple plans to use biogas for its fuel cells, but plans to inject biogas into a natural gas pipeline, which could be miles away from the actual fuel cell farm.</p>
<p>Brian Janous, Microsoft&#8217;s Utility Architect tells me that the entire system, including the fuel cell, the biogas system, the clean up process, the IT pack and the servers cost <del>Microsoft</del> $8 million (<strong>Updated:</strong> and Microsoft&#8217;s portion was $5.5 million). Since the project is an experiment, Microsoft is also not running any &#8220;mission critical&#8221; applications off of the mini data center.</p>
<p><strong>Why the Data Plant?</strong></p>
<p>Microsoft&#8217;s experiment will help the company work on alternative ways to power the rest of its data centers and enable its Internet architecture to rely less on grid power. Microsoft will use the knowledge it&#8217;s learned at this first Data Plant, to potentially build fuel cells and clean power at other larger sites.</p>
<p><a href="http://gigaom.com/cleantech/fall-of-nuclear-could-give-boost-to-fuel-cells/fuelcellenergy-2/" rel="attachment wp-att-422342"><img  title="FuelCellEnergy" alt="" src="http://gigaom2.files.wordpress.com/2011/10/fuelcellenergy.jpg?w=294&#038;h=300" height="300" width="294" class="alignright size-medium wp-image-422342" /></a>The Data Plant is also an example of coupling distributed computing with a distributed power source. Microsoft is shrinking the computing and building it right next to the water plant, using sustainable power as the leading reason for the citing and building. This will become a growing trend for Internet companies across the globe as companies like Microsoft, Google, Yahoo, eBay and Apple seek to lower their carbon emissions associated with their data center energy use. <a href="http://gigaom.com/cleantech/microsoft-pledges-to-be-carbon-neutral-by-the-summer/">Microsoft had a plan to be carbon neutral</a> by Summer 2012.</p>
<p>As more and more data centers need to be built throughout the world, Internet companies also want to become less beholden to the reliability issues of the power grid. Internet companies are turning to fuel cells namely as a way to add extra mission critical reliability in case the power grid fails.</p>
<p>If everything goes well with Data Plant, Microsoft might try to build micro data centers at other water treatment facilities. Janous says that water plants could make good sites for mini data centers because they are usually close to dense populations, so Microsoft can put the computing where there users are, and create a sustainable ecosystem off of the biogas.</p>
<p>Microsoft says it will soon start constructing the Data Plant, and will probably start running it next Spring. After running and testing it for 18 months, Microsoft says it will turn it over to the local university and the city so they can continue to run tests on it and learn how it could be used at a larger scale.</p>
<p><em>Images courtesy of FuelCell Energy (not of Microsoft&#8217;s Data Plant, but of Fuel Cell Energy&#8217;s other installations).</em></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=585941&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=316077"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=316077" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=585941+microsoft-building-clean-powered-data-center-at-waste-water-plant&utm_content=katiefehren">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/02/a-closer-look-at-microsoft-azure/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=585941+microsoft-building-clean-powered-data-center-at-waste-water-plant&utm_content=katiefehren">Microsoft Azure: What It Is, What It Costs and Who Should Care</a></li><li><a href="http://pro.gigaom.com/report/how-the-mega-data-center-is-changing-the-hardware-and-data-center-markets/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=585941+microsoft-building-clean-powered-data-center-at-waste-water-plant&utm_content=katiefehren">How the mega data center is changing the hardware and data center markets</a></li><li><a href="http://pro.gigaom.com/2012/12/how-the-mobile-first-world-will-transform-the-data-center/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=585941+microsoft-building-clean-powered-data-center-at-waste-water-plant&utm_content=katiefehren">How tomorrow&#8217;s mobile-centric data centers will look</a></li></ul>]]></content:encoded>
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			<media:title type="html">A 1MW fuel cell system from FuelCell Energy.</media:title>
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		<title>The case for a distributed, smarter, cleaner power grid post Hurricane Sandy</title>
		<link>http://gigaom.com/2012/10/30/the-case-for-a-distributed-smarter-cleaner-power-grid-post-hurricane-sandy/</link>
		<comments>http://gigaom.com/2012/10/30/the-case-for-a-distributed-smarter-cleaner-power-grid-post-hurricane-sandy/#comments</comments>
		<pubDate>Tue, 30 Oct 2012 19:16:37 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
				<category><![CDATA[Bloom Energy]]></category>
		<category><![CDATA[Energy Storage]]></category>
		<category><![CDATA[fuel cell]]></category>
		<category><![CDATA[hurricane Sandy]]></category>
		<category><![CDATA[Smart Grid]]></category>
		<category><![CDATA[Solar]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=578683</guid>
		<description><![CDATA[The power outages caused by Hurricane Sandy on the east coast highlight the needs for a much greater investment in smart grid technology, energy storage systems, clean power, and ultimately a move to a more decentralized power grid architecture.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=578683&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Monday night as I was camped out in <a href="http://gigaom.com/2012/10/30/hurricane-sandy-and-twitter-as-a-self-cleaning-oven-for-news/">front of my Twitter feed</a> &#8212; safe and dry in San Francisco &#8212; friends and family in New York started tweeting about power failures all over lower Manhattan. Their cell phones, running on batteries and tapping into their carrier&#8217;s high speed wireless networks &#8212; many that are backed up with diesel generators &#8212; were still up, even as the power grid went down across many parts of the East Coast.</p>
<p>As of Tuesday morning, around 7.5 million customers were without power across 15 states and Washington D.C. <a href="http://news.blogs.cnn.com/2012/10/30/superstorm-sandys-wrath/">according to CNN</a>. New York Mayor Michael Bloomberg said Tuesday morning that he expects power to be out for the next two or three days in New York, &#8220;or maybe even longer than that,&#8221; and he also said that getting the power grid back up and running (along with getting the transit system online) will be the city&#8217;s &#8220;biggest challenges.&#8221; New York Governor Andrew Cuomo publicly told New York utility ConEd that its initial estimates of restoring power within two weeks were &#8220;<a href="http://www.allmediany.com/news/6356-hurricane-sandy-update-update-from-ny-leadership-press-conference">unacceptable</a>.&#8221;</p>
<p>The stark contrasts between the resiliency of our data communication networks and our power grid in these situations is unnerving. The power grid is highly vulnerable &#8212; it&#8217;s still largely a centralized system, with little energy storage capacity at the edges of the network, and it still lacks a lot of the intelligence that Internet architecture has that can deliver self-healing and re-route around damaged systems. And that&#8217;s a problem.</p>
<h2>Electrical explosion</h2>
<p>To witness just how vulnerable the power grid can be, watch this YouTube video:</p>
<p><object width="420" height="315" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowscriptaccess" value="always" /><param name="src" value="http://www.youtube.com/v/ZAqYZ433TeQ?version=3&amp;hl=en_US" /><embed width="420" height="315" type="application/x-shockwave-flash" src="http://www.youtube.com/v/ZAqYZ433TeQ?version=3&amp;hl=en_US" allowFullScreen="true" allowscriptaccess="always" /></object></p>
<p><a href="http://www.cnn.com/">CNN reports</a> that the video is of a tranformer that blew in lower Manhattan Monday night. As Nicholas Abi-Samra, chair of the IEEE Power &amp; Energy Society’s San Diego chapter, explained in an interview <a href="http://spectrum.ieee.org/tech-talk/energy/the-smarter-grid/power-industry-faces-down-hurricane-sandy?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+IeeeSpectrum+%28IEEE+Spectrum%29&amp;utm_content=Google+Reader">with IEEE</a> about how utilities were preparing for Hurricane Sandy, there&#8217;s no way to completely<del datetime="2012-10-30T18:49:31+00:00"></del> protect the grid against extreme flooding, winds, rains, downed trees and flying debris. In particular, when a substation filled with transformers (like the one that blew last night in New York) is damaged, it can take months to fully repair it.</p>
<p>It&#8217;s the intelligence of a utility&#8217;s grid that matters in the wake of a disaster like Hurricane Sandy &#8212; how quickly can they identify outages and how quickly can they repair them? For many utilities in the U.S., the process of identifying who has lost power and where is only partly automated. Until very recently, the standard way of finding grid outages was by getting a phone call from the customer saying their power was out.</p>
<p>Some utilities are starting to employ smart grid technologies that can help more quickly automate the process of healing the grid. For example, <a href="http://www.smartgridnews.com/artman/publish/Delivery_Grid_Optimization/Why-Sandy-makes-the-smart-grid-more-important-than-ever-5230.html?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+Smartgridnewscom+%28SmartGridNews.com%29&amp;utm_content=Google+Reader#.UI_aE4W9qzc">SmartGridNews points out that</a> Chattanooga, Tennessee-based utility EPB has started installing a self-healing grid that can cut the length of power outages by 40 percent. Long Island Power Authority was also in the process of installing a new outage detection computer system, but given it won&#8217;t be working until next year; little good it did them through Hurricane Sandy.</p>
<h2>The underlying architecture</h2>
<p>But beyond adding computing capacity and smart software to the power grid to make it smarter, the internet is more resilient than the power grid by its very nature.</p>
<p><a href="http://gigaom.com/cleantech/the-case-for-a-distributed-smarter-cleaner-power-grid-post-hurricane-sandy/8134779156_742ff67dd0_b/" rel="attachment wp-att-578816"><img  title="Hurricane Sandy" alt="" src="http://gigaom2.files.wordpress.com/2012/10/8134779156_742ff67dd0_b.jpg?w=300&#038;h=249" height="249" width="300" class="alignright size-medium wp-image-578816" /></a>The power grid has traditionally been built so that utilities have to balance demand for energy (buildings and industry consuming energy) and the supply (centralized power plants burning mostly fossil fuels to produce electricity) at all times. When there are large fluctuations in demand or supply, created by things like a power plant shutting down or a transformer blowing, the cascading effect can bring down whole chunks of the network.</p>
<p>The internet doesn&#8217;t work that way. When data centers, servers and network devices fail, oftentimes web sites and service providers can shift traffic to other data centers and servers or route traffic to network gear that isn&#8217;t suffering from problems. If there&#8217;s heavy traffic, service providers can rapidly ramp up and down capacity through services like Akamai&#8217;s CDN. Data network outages can also usually be discovered immediately and most often times resolved shortly &#8212; hours in the most extreme cases (some of the outages at <a href="http://gigaom.com/cloud/amazon-problems-take-down-reddit-other-sites/">Amazon&#8217;s Web Services have been the exception</a>).</p>
<p>The internet is a distributed system. It was designed that way (by DARPA) at its core to be resilient to attack. The power grid is not (yet) distributed. When the power grid has a massive spike in energy consumption (like during a hot summer afternoon), the network can potentially go down if it&#8217;s not quickly matched by expensive (and dirty) backup power generation from <a href="http://en.wikipedia.org/wiki/Peaking_power_plant">peaker power plants</a>.</p>
<h2>Energy storage</h2>
<p>It should be noted that it&#8217;s easier and cheaper to move bits than electrons &#8212; it&#8217;s more an analogy for how a network should be designed. To make the power grid more resilient, smarter and more distributed, it will require a massive investment in power generation, transmission, distribution, smart grid software and energy storage.</p>
<p><a href="http://gigaom.com/cleantech/a-microgrid-goes-to-jail-photos/attachment/028/" rel="attachment wp-att-502933"><img  title="Battery management system" alt="" src="http://gigaom2.files.wordpress.com/2012/03/028.jpg?w=300&#038;h=225" height="225" width="300" class="alignleft size-medium wp-image-502933" /></a>A truly de-centralized power grid would require local power generation through solar panels or other means like fuel cells, microgrids that can isolate a neighborhood in the event of disasters, and energy storage systems (like batteries) that can bank power for buildings. Critical systems and buildings like data centers and hospitals have emergency backup power (when it works), mostly from diesel-power generators, but these are inefficient, dirty, costly and not widely used (or needed) by much of the population with reliable grid power.</p>
<p>It&#8217;s not as weird as it sounds to move to a more distributed power grid. Large companies in India are so used to rolling blackouts there that many of the largest have their own storage and backup systems and the biggest weren&#8217;t effected by the massive blackouts in India earlier this year. Solar panels are also cheaper than they have ever been, and are being installed on the roofs of U.S. homes and businesses at a rapid rate. Of course, solar panels won&#8217;t help in a nighttime storm, but if they&#8217;re matched with energy storage, they can bank daytime power for the nighttime critical use.</p>
<p>STILL, distributed power systems and energy storage units need to be far cheaper for this decentralized power grid to actually be viable. When fuel cell maker Bloom Energy launched years ago it painted the picture of a Bloom box in every home providing a mini power plant to all homes and businesses &#8212; but that&#8217;s a distant dream until the price of its fuel cells drops dramatically.</p>
<h2>Clean power</h2>
<p>There&#8217;s also another part of the story of the power grid and Hurricane Sandy. And that&#8217;s the need for a transformation of the grid to next-generation</p>
<div id="attachment_562755" class="wp-caption alignright" style="width: 310px"><a href="http://gigaom.com/cleantech/behold-apples-massive-solar-farm-from-the-sky-photos/still0913_00001-copy/" rel="attachment wp-att-562755"><img  title="Apple solar farm aerial" alt="" src="http://gigaom2.files.wordpress.com/2012/09/still0913_00001-copy.jpg?w=300&#038;h=200" height="200" width="300" class="size-medium wp-image-562755" /></a><p class="wp-caption-text">Aerial view of Apple&#8217;s solar farm</p></div>
<p>energy technologies, like adding in more carbon emissions-free power generation and energy efficiency technologies. Leaders like Governor Cuomo are already describing Hurricane Sandy as an example of a new era of extreme weather, without even mentioning the politicized word climate change.</p>
<p>Cuomo <a href="http://www.wgrz.com/news/article/187237/37/Nearly-2-Million-People-In-New-York-Without-Power-">said</a>:</p>
<blockquote><p>&#8220;There has been a series of extreme weather incidents. That is not a political statement. That is a factual statement. Anyone who says there&#8217;s not a dramatic change in weather patterns, I think is denying reality.&#8221;</p></blockquote>
<p>Whatever combination is leading to more extreme weather (<a href="http://www.motherjones.com/environment/2012/10/hurricane-sandy-climate-science">Mother Jones has a good take on the Sandy climate change argument</a>), reducing the world&#8217;s carbon emissions is widely believed by scientists as something that can help address the problems of climate change. That means developing and deploying next-generation energy technologies that reduce energy consumption overall, and deliver low cost and viable clean power.</p>
<p>Even if you&#8217;re still not convinced about climate change, it&#8217;s actually an argument about infrastructure. The power grid needs a massive investment &#8212; at even a greater degree to the investment that&#8217;s been made in Internet infrastructure &#8212; to make it a more modern, digital, and resilient network. And hopefully, a cleaner network, too.</p>
<p><em>Image courtesy of <a href="http://www.flickr.com/photos/ncdot/8136090501/">NCDOTcommunications</a>, and <a href="http://www.flickr.com/photos/gsfc/8134779156/">NASA</a>.</em></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=578683&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=521404"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=521404" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=578683+the-case-for-a-distributed-smarter-cleaner-power-grid-post-hurricane-sandy&utm_content=katiefehren">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/report/how-energy-data-will-impact-the-smart-grid/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=578683+the-case-for-a-distributed-smarter-cleaner-power-grid-post-hurricane-sandy&utm_content=katiefehren">How energy data will impact the smart grid</a></li><li><a href="http://pro.gigaom.com/2013/01/cleantech-fourth-quarter-2012-analysis/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=578683+the-case-for-a-distributed-smarter-cleaner-power-grid-post-hurricane-sandy&utm_content=katiefehren">The fourth quarter of 2012 in cleantech</a></li><li><a href="http://pro.gigaom.com/2012/12/cleantech-2013-smart-meters-solar-and-the-current-investment-climate/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=578683+the-case-for-a-distributed-smarter-cleaner-power-grid-post-hurricane-sandy&utm_content=katiefehren">Cleantech and investment in 2013</a></li></ul>]]></content:encoded>
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		<title>AT&amp;T doubles down on Bloom Energy fuel cells</title>
		<link>http://gigaom.com/2012/10/02/att-doubles-down-on-bloom-energy-fuel-cells/</link>
		<comments>http://gigaom.com/2012/10/02/att-doubles-down-on-bloom-energy-fuel-cells/#comments</comments>
		<pubDate>Tue, 02 Oct 2012 15:28:24 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[Bloom Energy]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[fuel cell]]></category>
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		<guid isPermaLink="false">http://gigaom.com/?p=568851</guid>
		<description><![CDATA[AT&#038;T is now Bloom Energy's largest corporate customer and has doubled its previously announced fuel cell deal. The news is the latest win for Bloom Energy as it continues to brings in tech customers that want to power facilities and data centers.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=568851&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>AT&amp;T is now Silicon Valley fuel cell maker Bloom Energy&#8217;s largest customer that&#8217;s not a utility, according to <a href="http://www.siliconvalley.com/news/ci_21678877/exclusive-at-t-becomes-bloom-energys-largest-corporate">San Jose Mercury reporter Dana Hull</a>. Hull reports that AT&amp;T more than doubled the size of its deal to buy power from Bloom Energy fuel cells to 17.1 MW.</p>
<p>Bloom makes fuel cells that take fuel (natural gas or biogas) and combine it with oxygen and other chemicals to create an electrochemical reaction that produces electricity. Bloom Energy servers can deliver distributed power on site at a building, and this can have a lower carbon footprint and potentially more electrical reliability than grid power.</p>
<p>AT&amp;T will use the fuel cells to power its operations in California and Connecticut, and AT&amp;T is buying the power from the fuel cells, not buying the fuel cells themselves. <a href="http://gigaom.com/cleantech/bloom-energy-launches-electricity-service-program/">Back in January of 2011</a>, Bloom Energy launched its energy-as-a-service product, enabling customers to sign 10-year deals to buy the power from the fuel cells without having to pay the high upfront costs of buying the systems.</p>
<p><a href="http://gigaom.com/cleantech/att-doubles-down-on-bloom-energy-fuel-cells/behind-the-scenes-with-bloom-energys-new-fuel-cell-thumbnail/" rel="attachment wp-att-515553"><img  title="Behind the scenes with Bloom Energy's new fuel cell thumbnail" src="http://gigaom2.files.wordpress.com/2012/04/behind-the-scenes-with-bloom-energys-new-fuel-cell20.jpg?w=604&#038;h=339" alt="" width="604" height="339" class="aligncenter size-large wp-image-515553" /></a></p>
<p>AT&amp;T first announced its deal with Bloom <a href="http://gigaom.com/cleantech/att-to-install-bloom-energy-fuel-cells/">back in the Summer of 2011</a>. AT&amp;T told me that it would use the fuel cells to power not just administration offices, but also data centers and facilities that house network equipment. Bloom Energy has begun to bring in a good number of data center customers including Apple, and eBay (and <a href="http://gigaom.com/cleantech/will-microsofts-data-centers-be-backed-up-by-bloom-fuel-cells/">maybe Microsoft, too</a>), and the company launched a data center focus to appeal to these Internet companies.</p>
<p>Ten-year-old Bloom is a prime example of a really capital-intensive cleantech company: it could potentially be a game changer for distributed cleaner power generation, but it has needed lots of capital to scale up manufacturing. If Bloom closes this <a href="http://gigaom.com/cleantech/bloom-energy-is-raising-another-150m/">recently reported round of $150 million</a>, it will have raised at least $800 million over its lifetime. Bloom CFO <a href="http://gigaom.com/cleantech/bloom-energy-says-its-half-way-to-break-even/">Bill Kurtz told me earlier this year</a> that Bloom is about “halfway” to breaking even and becoming profitable.</p>
<p>While AT&amp;T is now Bloom Energy&#8217;s largest corporate deal, Delaware utility, Delmarva Power &amp; Light, is Bloom&#8217;s official largest customer. Delmarva Power &amp; Light has about 500,000 electricity customers and plans to buy 30 MW worth of fuel cells from Bloom.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=568851&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=5696"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=5696" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=568851+att-doubles-down-on-bloom-energy-fuel-cells&utm_content=katiefehren">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/07/green-it-overview-q2-2010/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=568851+att-doubles-down-on-bloom-energy-fuel-cells&utm_content=katiefehren">Green IT Overview, Q2 2010</a></li><li><a href="http://pro.gigaom.com/2012/12/connected-consumer-2013-how-2012-laid-the-groundwork-for-change/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=568851+att-doubles-down-on-bloom-energy-fuel-cells&utm_content=katiefehren">How consumer media will change in 2013</a></li><li><a href="http://pro.gigaom.com/2012/04/the-promise-of-hyperlocal-opportunities-for-publishers-and-developers/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=568851+att-doubles-down-on-bloom-energy-fuel-cells&utm_content=katiefehren">Hyperlocal: opportunities for publishers and developers</a></li></ul>]]></content:encoded>
			<wfw:commentRss>http://gigaom.com/2012/10/02/att-doubles-down-on-bloom-energy-fuel-cells/feed/</wfw:commentRss>
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			<media:title type="html">How to Scale Up Bloom Energy? Bring In Commercialization Expert</media:title>
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		<title>A rare peek behind Bloom Energy&#8217;s next-gen fuel cell tech [video]</title>
		<link>http://gigaom.com/2012/04/30/a-rare-peek-behind-bloom-energys-next-gen-fuel-cell-tech-video/</link>
		<comments>http://gigaom.com/2012/04/30/a-rare-peek-behind-bloom-energys-next-gen-fuel-cell-tech-video/#comments</comments>
		<pubDate>Mon, 30 Apr 2012 13:30:31 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Bloom Energy]]></category>
		<category><![CDATA[Delaware]]></category>
		<category><![CDATA[fuel cell]]></category>
		<category><![CDATA[FuelCell Energy]]></category>
		<category><![CDATA[Owens Corning]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=515483</guid>
		<description><![CDATA[On the occasion of the groundbreaking of Bloom Energy's new east coast factory, the company gives us a rare video interview detailing its next-gen fuel cell tech, which has double the power in the same footprint, and is 20 percent more efficient than its older tech.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=515483&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom.com/cleantech/a-rare-peek-behind-bloom-energys-next-gen-fuel-cell-tech-video/bloom-install-constellation-place-2/" rel="attachment wp-att-515497"><img  title="Bloom Install Constellation Place 2" src="http://gigaom2.files.wordpress.com/2012/04/bloom-install-constellation-place-2.jpg?w=300&#038;h=223" alt="" width="300" height="223" class="alignright size-medium wp-image-515497" /></a><strong>Updated:</strong> On Monday, Silicon Valley&#8217;s fuel cell maker Bloom Energy plans to break ground on its first factory on the east coast at the University of Delaware&#8217;s campus in Newark, Delaware. Bloom Energy says the factory will bring hundreds of jobs to the region and will serve as the company&#8217;s first big push outside of California, where its current factory is and most of its customers remain.</p>
<p>One of the anchor east coast customers will be the local Delaware utility, Delmarva Power &amp; Light, which has about 500,000 electricity customers and plans to buy 30 MW worth of fuel cells from Bloom. That deal is absolutely massive &#8212; a game changer for Bloom &#8212; and the largest fuel cell purchase from a utility in the U.S. to date. By comparison, other large fuel cell projects in the world include an 11.2 MW project in Korea built by FuelCell Energy, and Apple&#8217;s planned 5 MW fuel cell project in North Carolina to be built by Bloom Energy.</p>
<p>Other customers that Bloom is announcing on the east coast include Owens Corning, Urban Outfitters, Washington Gas and AT&amp;T (which is already a customer in California). Construction on the factory is expected to be finished in mid-2013, and Bloom will start manufacturing its fuel cells shortly after that. Fuel cells use natural gas or biogas combined with oxygen to create a chemical reaction to produce electricity. <strong>Update:</strong> <a href="http://www.delawareonline.com/article/20120501/NEWS/205010301/A-promising-Bloom?odyssey=tab|topnews|text|Home">Delaware Online notes</a> that Owens Corning and AT&amp;T are actually California customers, and are considering east coast buys.</p>
<p>Bloom, a decade-old company, is usually secretive about its technology, its financials and its overall plans. But the company, in a rare video interview, tells GigaOM about its next-generation technology, which includes a 200 kW fuel cell that has double the power in the same footprint as its older 100 kW system. The new 200 kW fuel cell is 20 percent more efficient than the older fuel cell, and Bloom began shipping this technology at the beginning of 2012. For a detailed look and interview with the company watch our video!</p>
<span class='embed-youtube' style='text-align:center; display: block;'><iframe class='youtube-player' type='text/html' width='604' height='370' src='http://www.youtube.com/embed/QZoYHojc-pg?version=3&#038;rel=1&#038;fs=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;wmode=transparent' frameborder='0'></iframe></span>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=515483&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=685386"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=685386" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=515483+a-rare-peek-behind-bloom-energys-next-gen-fuel-cell-tech-video&utm_content=katiefehren">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/08/key-steps-for-successful-renewable-energy-permitting/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=515483+a-rare-peek-behind-bloom-energys-next-gen-fuel-cell-tech-video&utm_content=katiefehren">Key steps for successful renewable-energy permitting</a></li><li><a href="http://pro.gigaom.com/2011/09/flash-analysis-lessons-from-solyndras-fall/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=515483+a-rare-peek-behind-bloom-energys-next-gen-fuel-cell-tech-video&utm_content=katiefehren">Flash analysis: lessons from Solyndra’s fall</a></li><li><a href="http://pro.gigaom.com/2011/04/smart-grid-apps-six-trends-that-will-shape-grid-evolution/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=515483+a-rare-peek-behind-bloom-energys-next-gen-fuel-cell-tech-video&utm_content=katiefehren">Smart Grid Apps: Six Trends That Will Shape Grid Evolution</a></li></ul>]]></content:encoded>
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		<slash:comments>9</slash:comments>
	
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			<media:title type="html">katiefehren</media:title>
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		<title>Apple’s NC data center: transparency and the pressure to go green</title>
		<link>http://gigaom.com/2012/04/24/apples-nc-data-center-transparency-and-the-pressure-to-go-green-2/</link>
		<comments>http://gigaom.com/2012/04/24/apples-nc-data-center-transparency-and-the-pressure-to-go-green-2/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 20:00:26 +0000</pubDate>
		<dc:creator>Adam Lesser</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[Bloom Energy]]></category>
		<category><![CDATA[clean energy]]></category>
		<category><![CDATA[Clean Power]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[fuel cell]]></category>
		<category><![CDATA[gary-cook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Greenpeace]]></category>
		<category><![CDATA[James Hamilton]]></category>
		<category><![CDATA[Solar]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=513960</guid>
		<description><![CDATA[Buried in last week’s catfight between Apple and Greenpeace over the energy sourcing for Apple’s new North Carolina data center and how clean it would be, was a surprising fact — that the conversation between Apple and Greenpeace was happening at all.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=513960&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom.com/cleantech/apples-nc-data-center-transparency-and-the-pressure-to-go-green-2/apple-giant-logo/" rel="attachment wp-att-510783"><img title="Apple Giant Logo" src="http://gigaompaidcontent.files.wordpress.com/2012/02/apple-giant-logo-o.jpg?w=300&#038;h=259" alt="" width="300" height="259" class="alignright size-medium wp-image-510783"></a><em>This article originally appeared on our <a href="http://pro.gigaom.com/2012/04/apples-nc-data-center-transparency-and-the-pressure-to-go-green/?utm_source=cleantech&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=513960+apples-nc-data-center-transparency-and-the-pressure-to-go-green-2&amp;utm_content=katiefehren">premium research service GigaOM Pro</a>.</em></p>
<p>Buried <a href="http://news.cnet.com/8301-11386_3-57415501-76/apple-slaps-back-at-greenpeace-for-dirty-cloud-report/">in last week’s catfight</a> between Apple and Greenpeace over the energy sourcing for Apple’s new North Carolina data center and how clean it would be, was a surprising fact — that the conversation between Apple and Greenpeace was happening at all.</p>
<p>Apple almost never reveals early details of its operations and isn’t much known for feeling like it has to respond to specific charges from activists. But Apple quickly <a href="http://www.nytimes.com/2012/04/18/business/energy-environment/cloud-services-rely-on-coal-or-nuclear-power-greenpeace-says.html?_r=1">responded to the Greenpeace report with a statement</a>, disclosing that its new data center would consume 20 megawatts and reminding everyone that the on site solar array and the fuel cells it’s building will offset any power it draws from North Carolina’s coal and nuclear powered grid. It added that its upcoming Oregon data center would be sourced from 100 percent renewable energy.</p>
<p>If there was one takeaway, it’s that even companies as opaque and powerful as Apple, feel they have to communicate that they are taking strides toward sourcing clean energy for their data centers. Greenpeace reported that data center power consumption will grow 19 percent this year alone as the global power draw for data centers tops 31 gigawatts, <a href="http://wiki.answers.com/Q/What_is_the_average_output_MW_of_a_coal_power_plant">equal to about 45 coal</a> power plants.</p>
<p>Apple presumably made the decision to build in North Carolina, just as Facebook has gone to Oregon, because of cheap power. But in the last few years so much attention has focused on how webscale IT giants are sourcing their power that having a cheap power source might be nice insurance if you want to expand, but the companies are going to wind up spending quite a few bucks on ensuring their power is relatively clean.</p>
<p><strong>A word about the numbers and transparency</strong></p>
<p>What emerged in the argument between Apple and Greenpeace’s Gary Cook, who authored the report, was, for the lack of a better word, odd. Cook had estimated that the data <a href="http://greenpeaceblogs.com/2012/04/17/how-clean-is-your-cloud-%E2%80%93-apple-responds/">center would use 100 megawatts</a> based on the billion dollar investment Apple was making. A 100 megawatts is much more than what Apple could generate from its on site renewable energy assets, and so Cook labeled the data center’s power as dirty and noted that renewables would only provide about 10 percent of the power.</p>
<p>Cook responded to Apple’s statement that the data center would draw 20 megawatts, not a 100 megawatts as he’d estimated, <a href="http://greenpeaceblogs.com/2012/04/17/how-clean-is-your-cloud-%E2%80%93-apple-responds/">by basically saying he didn’t believe</a> Apple, noting that dropping a billion to produce a 20 megawatt data center ‘would be taking the “Apple premium” to a whole new level.’  In fairness to Cook, Amazon’s <a href="http://perspectives.mvdirona.com/2012/03/17/ILoveSolarPowerBut.aspx">data center efficiency guru James Hamilton himself estimated</a> that the 500,000 square foot Apple facility would draw 78 megawatts, noting that clearing 171 acres of land to build a solar array still wouldn’t provide that significant a portion of the data center’s power needs.</p>
<p><a href="http://www.datacenterknowledge.com/archives/2012/04/17/apple-greenpeaces-cloud-math-is-busted/">Data Center Knowledge’s Rich Miller</a> stepped into the debate, saying about Cook’s analysis that “an obvious gap in logic” was that Cook’s accounting for Apple’s billion dollar investment didn’t take into account the cost of the renewable energy investment. We’ve confirmed with Apple that the clean power infrastructure build out is included in that original $1 billion figure used by Apple for the cost of the data center.</p>
<p>But those costs can be reasonably estimated. With solar projects costing <a href="http://cleantechnica.com/2011/12/06/200-mw-solar-farm-to-be-established-in-hardee-county/">around $3.50</a> per <a href="http://pro.gigaom.com/2012/04/apples-nc-data-center-transparency-and-the-pressure-to-go-green/www.sybacsolar.com/index.php?utm_source=cleantech&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=513960+apples-nc-data-center-transparency-and-the-pressure-to-go-green-2&amp;utm_content=katiefehren">installed watt right</a> now, the 20 megawatts of solar that Apple is putting in likely costs the company around $70 million. As for the 4.8 megawatts of fuel cell power, <a href="http://gigaom.com/cleantech/apple-reveals-more-details-about-its-fuel-cell-farm/">comprised of 24 200-kilowatt fuel cells</a>,  they <a href="http://blog.sfgate.com/green/2010/02/24/is-the-bloom-box-the-ipod-of-clean-energy/">typically run</a> around <a href="http://en.wikipedia.org/wiki/Bloom_Energy_Server">$800,000 per cell</a>, adding about another $20 million to the renewable energy investment. Now throw <a href="http://www.appleinsider.com/articles/09/07/06/apple_set_to_select_maiden_nc_as_site_of_1b_server_farm.html">in another $7-10 million</a> for the 200 acre site (real estate hovers around $35,000/acre in Maiden, NC).</p>
<p>So we can estimate that Apple is dropping around a hundred million for its renewables project and with <a href="http://www.datacenterknowledge.com/archives/2012/01/30/facebook-has-spent-210-million-on-oregon-data-center/">a comparable 28 megawatt Facebook</a> data center costing $210 million, it’s still not completely clear how we get to a billion dollar investment. Though I take Apple at its word, that the data center will be 20 megawatts. Apple may be including ten years of operating expenses and maintenance into their total investment figures for the NC center, not just the up front capital investment, not to mention this is clearly a ten year project and we don’t yet know how Apple will fully use the site.</p>
<p>Now there’s a solution to these endless back of the envelope calculations that keep analysts like myself up at night. Given the large CO2 emissions associated with data centers and modern computing, companies like Apple could just disclose the power consumption of its data centers along with where they get their power. <a href="http://gigaom.com/cleantech/google-reveals-electricity-use-aims-for-a-third-clean-power-by-2012/">Google discloses its total electricity draw</a> for the company, what percent is renewable, total metric tons of CO2 emissions, then makes the rest up with renewable energy credits. And maybe this last sentence was the purpose of Greenpeace’s report—to remind Apple that there’s a better way to do this.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=513960&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=88549"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=88549" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=513960+apples-nc-data-center-transparency-and-the-pressure-to-go-green-2&utm_content=katiefehren">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/04/apples-nc-data-center-transparency-and-the-pressure-to-go-green/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=513960+apples-nc-data-center-transparency-and-the-pressure-to-go-green-2&utm_content=katiefehren">Apple&#8217;s NC data center: transparency and the pressure to go green</a></li><li><a href="http://pro.gigaom.com/2012/05/locating-data-centers-in-an-energy-constrained-world/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=513960+apples-nc-data-center-transparency-and-the-pressure-to-go-green-2&utm_content=katiefehren">Locating data centers in an energy-constrained world</a></li><li><a href="http://pro.gigaom.com/2013/01/cleantech-fourth-quarter-2012-analysis/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=513960+apples-nc-data-center-transparency-and-the-pressure-to-go-green-2&utm_content=katiefehren">The fourth quarter of 2012 in cleantech</a></li></ul>]]></content:encoded>
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			<media:title type="html">katiefehren</media:title>
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		<title>Apple reveals more details about its fuel cell farm</title>
		<link>http://gigaom.com/2012/04/01/apple-reveals-more-details-about-its-fuel-cell-farm/</link>
		<comments>http://gigaom.com/2012/04/01/apple-reveals-more-details-about-its-fuel-cell-farm/#comments</comments>
		<pubDate>Sun, 01 Apr 2012 23:21:20 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
				<category><![CDATA[Apple]]></category>
		<category><![CDATA[biogas]]></category>
		<category><![CDATA[Bloom Energy]]></category>
		<category><![CDATA[fuel cell]]></category>
		<category><![CDATA[Solar]]></category>
		<category><![CDATA[solar power]]></category>
		<category><![CDATA[UTC]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=505887</guid>
		<description><![CDATA[According to a filing with the North Carolina Utilities Commission, Apple's fuel cell farm at its data center in North Carolina could start operating by June and will use twenty four 200 kW fuel cells.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=505887&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><img  title="Bloom Energy News: CA Regulators Approve Utility Fuel Cell Projects" src="http://gigaom2.files.wordpress.com/2010/04/bloom-energy-boxes-side-vi_5.jpg?w=300&#038;h=194" alt="" width="300" height="194" class="alignright size-medium wp-image-75728" /><strong>Updated:</strong> Last month Apple <a href="http://gigaom.com/cleantech/apple-reveals-big-solar-fuel-cell-plans-for-data-center/">unveiled</a> that it plans to build both a massive fuel cell farm and a huge solar farm at its data center in Maiden, North Carolina. Now, late last week, in a filing with the North Carolina Utilities Commission, Apple let loose a few more details about its fuel cell plans (hat tip <a href="http://www.wired.com/wiredenterprise/2012/03/apple-biogas/">Wired</a> and the local <a href="http://www.newsobserver.com/2012/03/31/1969051/apple-plans-nations-biggest-private.html">News &amp; Observer</a>, reposted by the News &amp; Record).</p>
<p>Apple says in the filing that it will install twenty four 200 kW fuel cells at an outdoor site next to its data center, and the fuel cells could start generating electricity, using biogas, as early as June 2012. Apple expects the entire 4.8 MW system to be online by November 30, 2012.</p>
<p>Apple didn&#8217;t name the fuel cell supplier in the filing, but the fact that it will use 200 kW fuel cells points the finger even more solidly at the Valley&#8217;s Bloom Energy. Bloom Energy sells both 100 kW (ES-5400) and 200 kW (the ES-5700) fuel cells. UTC, another fuel cell maker, only <a href="http://www.utcpower.com/products/purecell400">sells a 400 kW fuel cell</a>.</p>
<p>I wrote last month that it <a href="http://gigaom.com/cleantech/looks-like-bloom-energy-is-behind-apples-massive-fuel-cell-farm/">looked like</a> Bloom Energy is the supplier for Apple&#8217;s fuel cells. <a href="http://www.news-record.com/content/2012/03/31/article/apple_plans_nations_biggest_private_fuel_cell_energy_project_in_nc">This local report states</a> that Bloom Energy is indeed the supplier for Apple&#8217;s fuel cell farm, but doesn&#8217;t say where it got that info. That local report also says that Apple &#8220;will extract hydrogen from natural gas supplied by Piedmont Natural Gas,&#8221; and then &#8220;will arrange to produce landfill methane gas or some other biogas to offset its natural gas use.&#8221;</p>
<p><strong>Update:</strong> I&#8217;ve embedded below Bloom Energy&#8217;s filing with the NCUC asking that the NCUC declare that biogas is a &#8220;renewable energy source,&#8221; so that customers that want to run Bloom fuel cells off of biogas can earn Renewable Energy Credits (RECs). Thanks to <a href="http://www.newsobserver.com/2012/03/31/1969051/apple-plans-nations-biggest-private.html">News &amp; Observer reporter John Murawski</a> for finding the filing.</p>
<p>Bloom’s fuel cells are large boxes that suck up oxygen on one side and fuel (natural gas or biogas) on the other to produce power. With Apple&#8217;s fuel cell farm and its solar farm it will be able to partly power its data center with clean distributed power that isn’t coming from the local utility via the grid. North Carolina has some of the dirtiest (but cheapest) grid electricity in the country.</p>
<p>Internet companies are increasingly experimenting with energy efficiency and clean power for their data centers. While all data center operators are looking to reduce the overall energy consumption of data centers, it&#8217;s still early days for adding clean power to data centers. For example, Amazon&#8217;s web infrastructure guru James Hamilton <a href="http://gigaom.com/cleantech/amazons-cloud-rockstar-not-a-fan-of-solar-powered-data-centers/">isn&#8217;t quite convinced</a> that solar technology is a good fit for data centers.</p>
<div id="__ss_12249492" style="width: 477px;">
<p><strong style="display: block; margin: 12px 0 4px;"><a title="Apple Fuel Cell Farm filing" href="http://www.slideshare.net/katiefehren/apple-fuel-cell-farm-filing">Apple Fuel Cell Farm filing</a></strong><object id="__sse12249492" width="477" height="510" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="src" value="http://static.slidesharecdn.com/swf/doc_player.swf?doc=applefuelcellfiling-pgm-120401182746-phpapp01&amp;stripped_title=apple-fuel-cell-farm-filing&amp;userName=katiefehren" /><param name="allowscriptaccess" value="always" /><param name="allowfullscreen" value="true" /><embed id="__sse12249492" width="477" height="510" type="application/x-shockwave-flash" src="http://static.slidesharecdn.com/swf/doc_player.swf?doc=applefuelcellfiling-pgm-120401182746-phpapp01&amp;stripped_title=apple-fuel-cell-farm-filing&amp;userName=katiefehren" allowFullScreen="true" allowScriptAccess="always" wmode="transparent" allowscriptaccess="always" allowfullscreen="true" /></object></p>
<div style="padding: 5px 0 12px;">View more <a href="http://www.slideshare.net/">documents</a> from <a href="http://www.slideshare.net/katiefehren">katiefehren</a>.</div>
</div>
<p>Bloom Energy&#8217;s filing:</p>
<div id="__ss_12261295" style="width: 477px;"><strong style="display: block; margin: 12px 0 4px;"><a title="Bloom energybiogasfiling" href="http://www.slideshare.net/katiefehren/bloom-energybiogasfiling">Bloom Energy Biogas Filing</a></strong><object id="__sse12261295" width="477" height="510" classid="clsid:d27cdb6e-ae6d-11cf-96b8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,40,0"><param name="allowFullScreen" value="true" /><param name="allowScriptAccess" value="always" /><param name="wmode" value="transparent" /><param name="src" value="http://static.slidesharecdn.com/swf/doc_player.swf?doc=bloomenergybiogasfiling-120402151822-phpapp02&amp;stripped_title=bloom-energybiogasfiling&amp;userName=katiefehren" /><param name="allowscriptaccess" value="always" /><param name="allowfullscreen" value="true" /><embed id="__sse12261295" width="477" height="510" type="application/x-shockwave-flash" src="http://static.slidesharecdn.com/swf/doc_player.swf?doc=bloomenergybiogasfiling-120402151822-phpapp02&amp;stripped_title=bloom-energybiogasfiling&amp;userName=katiefehren" allowFullScreen="true" allowScriptAccess="always" wmode="transparent" allowscriptaccess="always" allowfullscreen="true" /></object></p>
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<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=505887&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=674070"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=674070" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=505887+apple-reveals-more-details-about-its-fuel-cell-farm&utm_content=katiefehren">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2010/07/green-it-overview-q2-2010/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=505887+apple-reveals-more-details-about-its-fuel-cell-farm&utm_content=katiefehren">Green IT Overview, Q2 2010</a></li><li><a href="http://pro.gigaom.com/2011/09/flash-analysis-lessons-from-solyndras-fall/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=505887+apple-reveals-more-details-about-its-fuel-cell-farm&utm_content=katiefehren">Flash analysis: lessons from Solyndra’s fall</a></li><li><a href="http://pro.gigaom.com/2011/02/a-2011-green-it-forecast/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=505887+apple-reveals-more-details-about-its-fuel-cell-farm&utm_content=katiefehren">A 2011 Green IT Forecast</a></li></ul>]]></content:encoded>
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		<slash:comments>7</slash:comments>
	
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			<media:title type="html">Bloom Energy News: CA Regulators Approve Utility Fuel Cell Projects</media:title>
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		<title>Bloom exec: Fuel cells could revolutionize data centers</title>
		<link>http://gigaom.com/2012/03/15/blooms-data-center-chief-fuel-cells-could-revolutionize-data-centers/</link>
		<comments>http://gigaom.com/2012/03/15/blooms-data-center-chief-fuel-cells-could-revolutionize-data-centers/#comments</comments>
		<pubDate>Thu, 15 Mar 2012 07:00:40 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[AT&T]]></category>
		<category><![CDATA[Bloom Energy]]></category>
		<category><![CDATA[ClearEdge Power]]></category>
		<category><![CDATA[fuel cell]]></category>
		<category><![CDATA[HP]]></category>
		<category><![CDATA[NTT]]></category>

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		<description><![CDATA[Bloom Energy's fuel cells could revolutionize data center power architecture, says Bloom Energy's new data center guru, Peter Gross, who joined the company this week as the Vice President of Mission Critical Systems. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=499339&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom.com/cleantech/bloom-energy%e2%80%99s-sweet-spot-data-center-backup/bloom-energy%e2%80%99s-sweet-spot-data-center-backup-2/" rel="attachment wp-att-75361"><img  title="Bloom Energy’s Sweet Spot: Data Center Backup?" src="http://gigaom2.files.wordpress.com/2010/03/bloom-energy-fuel-cell6.jpg?w=300&#038;h=196" alt="" width="300" height="196" class="alignright size-medium wp-image-75361" /></a>Fuel cells could revolutionize data center power architecture &#8212; at least, according to Bloom Energy&#8217;s new data center guru, Peter Gross, who <a href="http://gigaom.com/cleantech/bloom-energy-launches-data-center-focus-for-its-fuel-cells/">joined the company this week</a> as the Vice President of Mission Critical Systems. Gross, who co-founded data center design firm EYP Mission Critical Facilities and sold it to <a href="http://www.datacenterknowledge.com/archives/2007/11/12/hp-acquires-eyp-mission-critical-facilities/">Hewlett-Packard in 2007</a>, told me in an interview on Wednesday that Bloom Energy plans to sell its fuel cells to data center operators as a replacement for both backup power systems and grid power.</p>
<p>Fuel cells are essentially a box that creates a chemical reaction to produce electricity and heat. Fuel cells are filled with large filter-like stacks that are lined with catalysts (a metal, sometimes platinum), and a fuel (commonly natural gas) is pumped over the stack, creating a reaction and producing electricity and heat. Fuel cells produce fewer carbon emissions compared to coal powered grid energy. Bloom Energy is a venture capital-backed Silicon Valley company that has developed a more efficient fuel cell, which it is looking to sell to utilities, data center operators and companies for corporate campuses.</p>
<p><a href="http://gigaom.com/cleantech/live-the-bloom-energy-unveiling-event/live-the-bloom-energy-unveiling-event-8/" rel="attachment wp-att-75316"><img  title="LIVE: The Bloom Energy Unveiling Event!" src="http://gigaom2.files.wordpress.com/2010/02/inside-bloom-energy6.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignleft size-medium wp-image-75316" /></a>A couple of years ago the idea of combining fuel cells and data centers seemed like a long shot. For decades, fuel cells have been a more expensive way of generating power, and the technology hadn&#8217;t been reliable enough to act as a &#8220;mission critical&#8221; system with a high degree of reliability. Backup power systems &#8212; data center operators commonly use generators and batteries as backup power for when the grid goes down &#8212; can&#8217;t afford to go down in an emergency.</p>
<p>But Gross tells me that Bloom has been working on making the fuel cell and the fuel cell power system itself highly reliable &#8212; reliable enough to act as both mission critical backup power and to contribute to primary grid power. In combination with the grid, fuel cell power could create one of the most robust systems available, says Gross.</p>
<div id="attachment_75321" class="wp-caption alignright" style="width: 310px"><a href="http://gigaom.com/cleantech/live-the-bloom-energy-unveiling-event/live-the-bloom-energy-unveiling-event-13/" rel="attachment wp-att-75321"><img  title="LIVE: The Bloom Energy Unveiling Event!" src="http://gigaom2.files.wordpress.com/2010/02/p22308856.jpg?w=300&#038;h=225" alt="" width="300" height="225" class="size-medium wp-image-75321" /></a><p class="wp-caption-text">Bloom Energy's launch event</p></div>
<p>Gross says that it&#8217;s the combination of reliability, sustainability and cost (in certain areas with high energy costs) that could lead to fuel cells being readily adopted by data center operators. &#8220;It could be a radical change for how data centers use electricity,&#8221; replacing other backup systems and also replacing a portion of dirtier grid power, said Gross.</p>
<p>Bloom has already sold fuel cells to telcos NTT America and AT&amp;T, partly for their data centers, and I reported recently that it looks like Apple will be buying fuel cells from Bloom for its large fuel cell farm at its massive data center in North Carolina. Other fuel cell makers like ClearEdge Power are also targeting data center operators.</p>
<p>To be sure, Bloom Energy is just launching this data center-targeted focus, so it remains to be seen how popular it will be with data center operators. But, at least for Bloom, it could be a smart move. Slow moving, highly regulated utilities seem to be harder customers to sell to in contrast with forward-thinking Internet companies.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=499339&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=699729"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=699729" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=499339+blooms-data-center-chief-fuel-cells-could-revolutionize-data-centers&utm_content=katiefehren">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/06/cloud-computing-infrastructure-2012-and-beyond/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=499339+blooms-data-center-chief-fuel-cells-could-revolutionize-data-centers&utm_content=katiefehren">Cloud computing infrastructure: 2012 and beyond</a></li><li><a href="http://pro.gigaom.com/report/how-intelligent-networks-address-enterprise-cloud-issues/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=499339+blooms-data-center-chief-fuel-cells-could-revolutionize-data-centers&utm_content=katiefehren">How intelligent networks address enterprise cloud issues</a></li><li><a href="http://pro.gigaom.com/2012/07/cloud-and-data-second-quarter-2012-analysis-and-outlook-2/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=499339+blooms-data-center-chief-fuel-cells-could-revolutionize-data-centers&utm_content=katiefehren">Takeaways from the second quarter in cloud and data</a></li></ul>]]></content:encoded>
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			<media:title type="html">Bloom Energy’s Sweet Spot: Data Center Backup?</media:title>
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			<media:title type="html">katiefehren</media:title>
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			<media:title type="html">Bloom Energy’s Sweet Spot: Data Center Backup?</media:title>
		</media:content>

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			<media:title type="html">LIVE: The Bloom Energy Unveiling Event!</media:title>
		</media:content>

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			<media:title type="html">LIVE: The Bloom Energy Unveiling Event!</media:title>
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		<title>Bloom Energy launches data center focus for its fuel cells</title>
		<link>http://gigaom.com/2012/03/14/bloom-energy-launches-data-center-focus-for-its-fuel-cells/</link>
		<comments>http://gigaom.com/2012/03/14/bloom-energy-launches-data-center-focus-for-its-fuel-cells/#comments</comments>
		<pubDate>Wed, 14 Mar 2012 22:27:22 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
				<category><![CDATA[@CNN]]></category>
		<category><![CDATA[Bloom Energy]]></category>
		<category><![CDATA[ClearEdge Power]]></category>
		<category><![CDATA[EYP Mission Critical Facilities]]></category>
		<category><![CDATA[fuel cell]]></category>
		<category><![CDATA[Hewlett-Packard]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=499238</guid>
		<description><![CDATA[Silicon Valley's fuel cell maker Bloom Energy has launched a new practice focused on data centers, the company announced on Wednesday. To lead the group, Bloom Energy has brought on Peter Gross, who co-founded data-center firm EYP Mission Critical Facilities, which was bought by HP.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=499238&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom.com/cleantech/photos-bloom-energy-does-the-tennessee-waltz/photos-bloom-energy-does-the-tennessee-waltz-2/" rel="attachment wp-att-76432"><img  title="PHOTOS: Bloom Energy Does the Tennessee Waltz" src="http://gigaom2.files.wordpress.com/2010/06/cha-energy-server4.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-76432" /></a>Silicon Valley fuel cell maker Bloom Energy has launched a new practice focused on data centers, the company announced on Wednesday. To lead the group, Bloom Energy has brought on Peter Gross, who co-founded and led data center design and operation firm EYP Mission Critical Facilities, which <a href="http://www.datacenterknowledge.com/archives/2007/11/12/hp-acquires-eyp-mission-critical-facilities/">Hewlett-Packard bought in 2007</a>.</p>
<p>Recently, I reported that it <a href="http://gigaom.com/cleantech/looks-like-bloom-energy-is-behind-apples-massive-fuel-cell-farm/">looks like Bloom Energy</a> is the fuel cell provider behind Apple&#8217;s planned 5-MW fuel-cell farm at its billion-dollar data center in Maiden, N.C. However, neither Bloom Energy nor Apple will confirm or deny that they are working together.</p>
<p>Fuel cells look like industrial refrigerators, and they use a chemical reaction to produce electricity and heat. They are filled with large stacks that are lined with catalysts (a metal, sometimes platinum), and a fuel (commonly natural gas) is inserted in one side and runs over the stack. Electricity and heat flow out the other side.</p>
<p><img  title="Bloom Energy News: CA Regulators Approve Utility Fuel Cell Projects" src="http://gigaom2.files.wordpress.com/2010/04/bloom-energy-boxes-side-vi_5.jpg?w=300&#038;h=194" alt="" width="300" height="194" class="alignleft size-medium wp-image-75728" />Fuel cells are attractive to facility owners because they offer a cleaner source of onsite power. But fuel cells are still pretty expensive to install and maintain, so are still a small market.</p>
<p>Still, data center builders and operators are an increasingly hot market for fuel cell companies to target. <a href="http://gigaom.com/cleantech/fuel-cell-makers-eye-data-centers/">Last summer,</a> fuel cell maker <a href="http://clearedgepower.com/">ClearEdge Power</a> told me it planned to launch a fuel cell line targeted at data center operators. Bloom has already sold fuel cells to power data centers for NTT America, the U.S. division of Japanese telecom giant NTT, as well as AT&amp;T.</p>
<p><img  title="The IT of Bloom Energy" src="http://gigaom2.files.wordpress.com/2010/03/bloom-energy-installation5.jpg?w=300&#038;h=212" alt="" width="300" height="212" class="alignright size-medium wp-image-75393" /> For data centers, the fuel cells can either offer primary power (with the grid as the backup) or as backup power (in case the grid goes down). Given that data centers need a whole lot of power &#8212; and the power needs to be ultra-reliable &#8211; most fuel cells will only make up a small portion of a data center&#8217;s power footprint. Apple&#8217;s data center in Maiden is reportedly going to consume 100 MW, and the fuel cell farm is just 5 MW.</p>
<p>Bloom is calling its data center power division its &#8220;Mission Critical Systems&#8221; practice (and it will operate on facilities beyond data centers). Gross said in a release that: “Bloom Energy will now fill a critical need in the data center industry. By providing a reliable, clean and stable energy source that is immune to disruptions to the grid, Bloom will help its customers reduce their security risks considerably, while at the same time improving efficiency and cutting greenhouse gas emissions.”</p>
<p>Data centers need so-called “five nines” (99.999 percent) of reliability; essentially, the power supply can never shut down. Google has said the Bloom Box it has been using on its campus had an <a href="http://www.datacenterknowledge.com/archives/2010/02/22/google-using-bloom-box-but-not-in-data-center/">availability rating of 98 percent</a>, which translates into around seven days of downtime a year.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=499238&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=349784"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=349784" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=499238+bloom-energy-launches-data-center-focus-for-its-fuel-cells&utm_content=katiefehren">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/03/a-near-term-outlook-for-big-data/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=499238+bloom-energy-launches-data-center-focus-for-its-fuel-cells&utm_content=katiefehren">A near-term outlook for big data</a></li><li><a href="http://pro.gigaom.com/2011/02/a-2011-green-it-forecast/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=499238+bloom-energy-launches-data-center-focus-for-its-fuel-cells&utm_content=katiefehren">A 2011 Green IT Forecast</a></li><li><a href="http://pro.gigaom.com/2010/12/top-10-greentech-companies-of-2010/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=499238+bloom-energy-launches-data-center-focus-for-its-fuel-cells&utm_content=katiefehren">Top 10 Greentech Companies of 2010</a></li></ul>]]></content:encoded>
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