Programmatic buying for online video ads — which lets brands buy select audiences in real time — is growing rapidly. The spread of this buying technique may coincide with a drop in prices but the two phenomena are not necessarily connected. Read more at paidContent »
A month-long free trial of the Amazon Web Services’ monitoring and alerting tool has to spook a raft of smaller companies offering similar services. Read more »
IT professionals besieged by demands to support all manner of non-corporate tablets and smartphones in the workplace really want users to know that there’s a reason for their reluctance: BYOD, they say, isn’t easy in an era of cut-rate IT budgets. Read more »
It’s all about the platform — except when it isn’t: Speakers at paidContent 2012 spoke about the opportunities, challenges and constraints of creating digital content. Read more at paidContent »
Depressing new research by Forrester indicates that book publishers are becoming increasingly disheartened about the state of the industry:… Read more at paidContent »
BYOD policies aren’t the only reasons Apple products’ presence are growing at your office. Corporate IT departments are more and more buying Macs and iPads for employees to use. That’s according to a new report from analyst firm Forrester published Friday. Read more »
Forrester CEO George Colony reignited a minor firestorm recently by saying “the web is dead” and the app ecosystem is replacing it. Others, however, argue that the open web has benefits that apps do not have, and that losing these features would have serious consequences. Read more »
Android device makers, RIM (NSDQ: RIMM) and (catastrophically) HP (NYSE: HPQ) have made little dent so far in the tablet market, currently d… Read more at paidContent »
Interest in Microsoft Windows 8 tablets is waning, says Forrester, with nearly half of those who wanted such a device at the beginning of 2011 no longer interested. Time is against Microsoft, but there’s still some hope for success due to both hardware and software strategies. Read more »
Forrester made some waves in the IT world Thursday morning when it released a report strongly urging large enterprise companies to let their employees use Macs at work. It’s also something mobile IT folks already figured out: employees are more productive using devices they choose. Read more »
Enterprises that never expected to support personal consumer devices are slowly changing their minds, with 59 percent now supporting employee-owned smartphones in various ways. That means more opportunity for device makers and app developers to create solutions that effectively cater to both work and personal use. Read more »
Watch out, Apple: The Amazon (NSDQ: AMZN) tablet, widely expected to be released this September or October and to be cheaper than the iPad,… Read more at paidContent »
Netflix has taken a lot of heat since announcing a new pricing structure. But more price changes could be on the way as Netflix seeks to diversify its revenue stream with individual accounts and video-on-demand sales, if you believe Forrester analyst James McQuivey. Read more »
Analyst firm Forrester published an assessment report on private cloud software this week, and Platform Computing, with its ISF software, appears to have the most-complete offering based on Forrester’s criteria. For now. Read more »
In a new Forrester report, authors James Staten and Lauren E. Nelson advise infrastructure and operations (I&O) leaders to encourage their data analysts to get hip to cloud-based analytics tools and to consider making their organizational data available to the public as a cloud resource. Read more »
According to some new research issued by Forrester, desktop videoconferencing is not yet taking the enterprise by storm. It found that nearly three-quarters of business technology users don’t want to use desktop videoconferencing, and just 15 percent have access to the tool on their computers. Read more »
Couch potato, meet laptop junkie: Americans and Canadians now spend just as much time online as they spend in front of the TV screen, according to a new Forrester survey. Around a third of consumers watch video online, but mobile TV is still small. Read more »
Marketers have been lured by how easy it is to set up Facebook pages and Twitter accounts for their brands, but according to a new report, their content often doesn’t get through, because Generation Y users are overwhelmed with Facebook friends and Twitter messages already. Read more »
Although the number of people who are using social networking services and engaging with social media continues to climb, the number who describe themselves as “creators” of content — those who publish their own blogs, upload videos, and so on — is falling, new research shows. Read more »
The technological and strategic choices facing you as you deploy a mobile application are complex. Even those who are empowered and resourceful still need a plan. We recommend that you follow the POST method: people, objectives, strategy, technology to make the most out of social technology. Read more »
The technological and strategic choices facing you as you deploy a mobile application are complex. Even those who are empowered and resourceful still need a plan. We recommend that you follow the POST method: people, objectives, strategy, technology to make the most out of social technology. Read more »
Most companies that want the advantages of running an internal cloud aren’t prepared to make the shift, according to a report issued by Forrester Research. Analyst James Staten notes the lure of the cloud is strong, but most companies don’t have applications ready for cloud deployments. Read more »
Advertisers are becoming increasingly “disenchanted” with TV ads, according to a recent survey of 104 U.S. advertisers. The survey, performed by Forrester along with the Association of National Advertisers (ANA), found 62 percent of advertisers believe that TV advertising is less effective than it used to […] Read more »
Forrester Research touched off a bit of a brush fire this past weekend when it said it would limit its analysts to blogging about research-related topics on Forrester.com and decreed that any personal blogs maintained on other domains must be strictly about personal matters. Read more »
Forrester issued an optimistic report today forecasting a 6.6 percent rise in U.S. tech spending in 2010. The beneficiaries of the hoped-for rise in fortunes will be server makers, followed by communications vendors and software providers. Read more »
