Forrester CEO George Colony reignited a minor firestorm recently by saying “the web is dead” and the app ecosystem is replacing it. Others, however, argue that the open web has benefits that apps do not have, and that losing these features would have serious consequences. Read More »
Tech
Marketers have been lured by how easy it is to set up Facebook pages and Twitter accounts for their brands, but according to a new report, their content often doesn’t get through, because Generation Y users are overwhelmed with Facebook friends and Twitter messages already. Read More »
Although the number of people who are using social networking services and engaging with social media continues to climb, the number who describe themselves as “creators” of content — those who publish their own blogs, upload videos, and so on — is falling, new research shows. Read More »
The technological and strategic choices facing you as you deploy a mobile application are complex. Even those who are empowered and resourceful still need a plan. We recommend that you follow the POST method: people, objectives, strategy, technology to make the most out of social technology. Read More »
Most companies that want the advantages of running an internal cloud aren’t prepared to make the shift, according to a report issued by Forrester Research. Analyst James Staten notes the lure of the cloud is strong, but most companies don’t have applications ready for cloud deployments. Read More »
Forrester Research touched off a bit of a brush fire this past weekend when it said it would limit its analysts to blogging about research-related topics on Forrester.com and decreed that any personal blogs maintained on other domains must be strictly about personal matters. Read More »
Forrester issued an optimistic report today forecasting a 6.6 percent rise in U.S. tech spending in 2010. The beneficiaries of the hoped-for rise in fortunes will be server makers, followed by communications vendors and software providers. Read More »
Broadband growth in the U.S. has slowed considerably in the last two years and future growth for online access technologies will come less from people adopting broadband for the first time and more from people upgrading from one technology to another, according to a… Read More »
The number of people accessing social networks on their mobile phones at least once a month in the U.S. has doubled since the beginning of the year, to 10 percent in the third quarter from 5 percent in the first quarter, according to Forrester Research, in… Read More »
When it comes to cloud computing, the good news for companies offering everything that isn’t software as a service is that there’s still plenty of time to get your offerings into the market, according to a report released today from Forrester that takes the current… Read More »
While social web content has been stereotyped as a teen fad, it looks like adults are crashing the young folks’ party. More than four out of five U.S. adults (ages 18 and up) use social media at least once a month, according to … Read More »
Amazon will need to start selling the Kindle through venues other than just the Amazon.com web site if it wants to maintain its lead in the U.S. e-reader market, according to a new study from Forrester Research. For while the vast majority of current e-reader owners… Read More »
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