Smartphones can enable an amazing level of connectivity, but they can also allow that activity to be monitored and used in controversial ways. But for mobile marketing to realize its full potential, consumers may need to sacrifice their privacy to one degree or another. Read more at GigaOM Pro »
Want to really embrace the quantitative self? Forget tracking your sleep and start tracking your dental hygiene. Beam Technologies, a year-old startup is set to introduce a Bluetooth-enabled toothbrush and app that will launch next month and retail for around $50 for the base. Read more »
Many of us are using our smartphones to track our health, but much like the web, it’s hard to say what’s a worthwhile app or not. Happtique, a startup wants to change that by creating a certification program for medical apps. Read more »
Connectivity changes everything. That’s the credo driving just about every corner of our day-to-day lives. As human beings, we are now connected to one another through not just our social networks but also our cars, the books we read, the albums we download and even our own health and wellness habits (to name just a few areas). With that in mind, GigaOM Pro has singled out certain areas in the technology industry where we see this shift to constant connectivity taking place most drastically. Read more at GigaOM Pro »
