The company hopes Marketplace will stand out because it is offering app publishers and developers a way to sell their ad inventory while also giving them built-in, accurate data about their audience. Read more »
A year ago, it seemed mobile was going to be Facebook’s achilles heel. Things seem to have turned around, though I am not entirely convinced that it means big dollars for the company. Read more »
Crash reporting was the No. 1 most requested feature when Flurry polled its users at the end of 2012. Read more »
Mobile app downloads over the week from Christmas to New Year’s Eve increased to 1.76 billion, up from 1.2 billion a year ago. It’s also a significant spike over the 1.07 billion weekly average recorded earlier in December. Read more »
Christmas Day, the biggest day for mobile device activations, lived up to its billing, said Flurry, which noted that device activations hit 17.4 million devices, up from 6.8 million a year ago. Tablets edged out smartphones for activations. Read more »
Whether they’re building big data applications or just trying to gather some insights from their mobile apps, developers have more need than ever for analytics tools. It’s a good thing so many companies are building tools designed with developers’ needs and skills in mind. Read more »
The modern era of mobile apps is just over four years old, but their usage continues to grow, according to new survey data released Wednesday. Time spent in apps grew 35 percent in the last year, while TV watching remained steady and web usage dropped. Read more »
App analytics and advertising firm is raising $25 million from Crosslink Capital as it builds out internationally and looks at a possible IPO by the second half of 2013. The company is riding the boom in mobile as more consumers turn to smartphones and tablets. Read more »
Smartphones are from Mars, tablets are from Venus. Well, not exactly. But new data from Flurry shows how usage differs between the two devices and how consumers turn to them for different needs. Read more »
Flurry said its mobile video ads have topped 100 million completed views in August are proving to be effective ways for publishers to monetize and for advertisers to engage consumers. Now it’s bringing the video ads to Android. Read more »
Mobile analytics companies provide app publishers with data about their users. Hiptype, a Y Combinator startup, wants to do the same thing for ebooks. That could be huge for data-starved book publishers — except that for now, Hiptype only works on platforms that support HTML5. Read more at paidContent »
German mobile analytics firm Adeven says that nearly two-thirds of software in iOS App Store are ‘zombies’ — thanks to a new tool that has counted 400,000 apps which get no downloads, are invisible to users and have no ranking. Read more »
Flurry, which has helped developers measure and monetize their mobile apps, is now poised to help them build their apps too. The company announced it has bought Seattle-based Trestle, a provider of mobile backend services, and will offer a set of cloud services for developers. Read more »
Keen.io the startup that wants to supply the analytics platform for the mobile masses, netted $750,000 in new funding atop the $118,000 it already took in via TechStars. The investors include 500 Startups, Data Collective and SK Ventures, said co-founder Kyle Wild. Read more »
It’s obvious by now that iOS and Android are the top dogs in mobile, so the battle is on for the third platform player. Windows Phone is looking better to be No. 3 to my eyes, but mobile analytics firm Flurry suggests a different player: Amazon. Read more »
The Kindle Fire in just a couple months has barely edged passed the Samsung Galaxy Tab as the most used Android tablet with 35.7 percent of application user sessions, according to Flurry. This is despite the fact that the Fire only hit the market in mid-November. Read more »
The world is increasingly going mobile: mobile apps, to be more exact. New data out of app analytics firm Flurry finds mobile users are spending more time in mobile apps than mobile web browsing, widening a gap that began for the first time last summer. Read more »
The smartphone and tablet buying rush over the holidays spilled over into a corresponding deluge of app downloads, with the total weekly num… Read more at paidContent »
As the year winds down, here’s a look back at the biggest, most significant things that happened in the apps we use on our smartphones and tablets this year, as well as the most important themes to watch out for come 2012. Read more »
The disconnect between Android’s huge marketshare and its second-tier status among many mobile developers has been clear for some time, but… Read more at paidContent »
App users can be a fickle bunch, downloading new mobile apps on a whim only to let them sit dormant for months. In that vein, Flurry is offe… Read more at paidContent »
With almost 1 million mobile apps available, trying to get noticed by users today is a difficult proposition. Mobile app analytics company Flurry is launching the AppCircle Re-Engagement tool to help app makers get users to keep going back to the apps they’ve already downloaded. Read more »
Just like TV, mobile usage is highest during prime time, peaking at 9 p.m., according to Flurry. But just as important is the fact that mobile app use is relatively higher throughout the day than both Internet and TV, only eclipsed by TV in prime time. Read more »
New data from app analytics firm Flurry found that younger users spend more time in freemium apps but don’t plunk down as much money while older users are the opposite, less free with their time but more likely to open up their wallets. Read more »
Former Ning CEO Gina Bianchini has launched a new social application called Mightybell, which tries to help people create, achieve and share experiences using step-by-step actions. The idea of Mightybell is to break up a specific goal into smaller steps, allowing people to experience something incrementally. Read more »
Most of the money people spend within mobile games is on “consumable” items that have no lasting value once used. The most popular form of that is “premium” currency, which allows users to buy their way into advancing faster in a game, according to Flurry. Read more »
Mobile in-app purchases have eclipsed paid downloads as a revenue driver for mobile developers. But how much is that worth? Flurry said the average in-app game transaction is worth $14, which speaks to the importance of reeling in what casino’s call whales, or big spenders. Read more »
Apple’s hold on developers has gotten stronger with the apparent help of the iPad 2 and Verizon iPhone, cutting into gains from Android, according to Flurry. The latest numbers suggest that even with the fast advance of Android, developers still like their prospects on iOS, Read more »
HTML 5 and the mobile web are supposed to be the great unifier across platforms, but we might not need such a solution. For the first time ever, Flurry Analytics says people are using apps more than they’re using the mobile web on smartphones and tablets. Read more »
New figures from analytics firm Flurry suggest that mobile users across Europe’s biggest markets are ravenously hungry for apps — and that even despite high smartphone adoption around the continent, there is still plenty of room for further growth in the coming years. Read more »
Two markets stand out above all else when looking at the first quarter of 2011: infrastructure as a service (IaaS) — the epitome of cloud computing — and big data. Amazon Web Services continues to lead the IaaS space in terms of customers and innovation, while Rackspace, buoyed by momentum around OpenStack, will be its primary competitor for mainstream customers. In the big data space, there are so many players and terms floating about it’s difficult for outsiders to get a handle on who’s who and what’s what, though such activity validates the technologies. Other developments this quarter included HP’s impending presence in the cloud computing and big data spaces and the realization that Intel won’t be left to die if low-power servers based on x86 processors catch on like the buzz late last year suggests they will. Additional companies mentioned in this report include VMware, Microsoft, Cloudera, SeaMicro and Facebook. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
Despite the best efforts of Nintendo and Sony, mobile games are taking a bigger chunk out of the portable gaming market, with one in every three dollars of U.S. portable gaming revenue going to smartphone and tablet games, according to new analysis from Flurry. Read more »
A mobile app with millions of downloads is noteworthy, but what I want to hear is how many users are still around in a week, a month, six months later and how often are they engaging? I want more information than a download number can give. Read more »
If your image of a video gamer is a 30-something chugging Red Bull and playing first-person shooters all night, think again. Mobile social gaming — which includes everything from Electronic Arts’ Pogo lineup to Zynga’s FarmVille — is changing the video game space in a very big way. Read more »
Mobile-app-analytics startup Flurry is upgrading its data center network with Arista Networks 10 GigE switches, a move designed to improve network performance as Flurry continues to add both terabytes and nodes to its big data system. Is the network the hardware superstar in big data environments? Read more »
Mobile virtual goods accounted for 80 percent of revenue from iOS apps in September, far outpacing advertising, according to new data from analytics firm Flurry. January was the last month advertising revenue was greater than revenue from virtual goods. Read more »
In-app advertising — or “appvertising” — has quickly matured from a novel new marketing platform into a bona fide strategy for delivering pitches directly to consumers on their mobile devices, and the ever-increasing supply of apps on the market is giving advertisers endless opportunities to reach consumers. Read more at GigaOM Pro »
Steve Jobs at the AllThingsD conference called out Flurry’s analytics practices, specifically pointing to how device-specific data on unreleased Apple products was captured by Flurry and put out to the public — a practice Jobs made clear Apple won’t allow going forward. Read more »
When it comes to selling a lot of a new phones in a short amount of time, an educated customer base, a pre-holiday launch and a carrier with a huge subscriber base are essential. And launching a phone with a web sales channel is dumb. Read more »
Flurry snares $7 million in venture funding just a month after merging with Pinch Media. The cash should help it grow its business in a substantial way — which will make it that much more attractive to potential suitors. Read more »
