Fiksu, a Boston-based start-up that helps developers obtain loyal app users, is training its sights on helping drive paid downloads with a new product called FreeMyApps. The service incentivizes iOS users to try traditional paid apps that have been made free. Read more »
The mobile app landscape has been changing for developers, away from a simple pursuit of pure downloads. It’s increasingly about building up a following of users who come back to an app. But what is a loyal app user and how much do they cost? Read more »
Finding new users for apps has grown increasingly complicated with the number of apps exploding and app store owners like Apple cracking down on some download tools like pay-per-install campaigns. That has forced some publishers and developers to look at third-party companies such as Fiksu, a Boston startup, in order to wrangle new users. Read more »
