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		<title>Quora backtracks on &#8216;Views&#8217; after user complaints about privacy</title>
		<link>http://gigaom.com/2012/08/14/quora-backtracks-on-views-after-user-complaints-about-privacy/</link>
		<comments>http://gigaom.com/2012/08/14/quora-backtracks-on-views-after-user-complaints-about-privacy/#comments</comments>
		<pubDate>Wed, 15 Aug 2012 00:49:09 +0000</pubDate>
		<dc:creator>Eliza Kern</dc:creator>
				<category><![CDATA[Features]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[questions]]></category>
		<category><![CDATA[Quora]]></category>
		<category><![CDATA[social media]]></category>
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		<category><![CDATA[users]]></category>

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		<description><![CDATA[Users upset about Quora showing which posts had been read by which readers can rest easy — the site has backtracked on its decision to show that information after receiving complaints from users, who were generally unhappy with the feature.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=553000&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Did you curb your Quora reading habits after the company announced it would show which posts you looked at on the question-and-answer site? Well now you can go back to reading without worry, since the company <a href="http://www.quora.com/blog/Removing-Feed-Stories-about-Views" target="_blank">announced today that</a> &#8212; due to a negative response from users &#8212; it will no longer display which posts were read by which users in the main feed. <a href="http://www.quora.com/blog/Removing-Feed-Stories-about-Views" target="_blank">On the Quora blog</a>, the company explained the decision:</p>
<blockquote><p>We launched <a href="http://www.quora.com/Views-on-Quora-feature">Views</a> a couple weeks ago to offer a new way of discovering content on Quora and to let writers get a sense of who they can reach through Quora. While many were really interested in these new stories, we also got a lot of feedback that people weren&#8217;t comfortable having what they viewed shared broadly with people following them. So we&#8217;re going to stop showing stories in feed about what people are viewing.</p></blockquote>
<p><a href="http://gigaom.com/2012/08/01/thanks-to-quora-now-you-cant-read-anonymously/" target="_blank">Om Malik wrote for GigaOM</a> on the troubling aspects of the &#8220;Views&#8221; feature, which was launched August 1 and showed when a user <a href="http://www.quora.com/blog/Introducing-Views-on-Quora/" target="_blank">had seen a particular post</a>:</p>
<blockquote><p>This is no different than the passive sharing that has been promoted by Facebook or Path. Now on a closed network like Path, which is based entirely on intimate relationships, I can understand passive sharing. After all, if you have seen my photo or a check-in and I know that, it is okay because you are on my approved list. However, the kind of sharing Quora is promoting doesn’t jive with me.</p></blockquote>
<p>Under the new &#8220;Views,&#8221; users did have the option to turn off this feature, and it only tracked topics they were following, not those found through search. But it seems general dislike of the new feature resonated with Quora. In the blog post, Quora explained that it would continue to track &#8220;views from feed, topic pages you follow and clicks on digest emails,&#8221; but not display in the main feed which posts were read by individual users.</p>
<p><em>This post was updated at 6:55 p.m. to clarify where Quora will stop showing stories about what users are reading.</em></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=553000&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=71351"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=71351" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=553000+quora-backtracks-on-views-after-user-complaints-about-privacy&utm_content=elizakern">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/04/newnet-q1-content-farms-and-niche-networks-on-the-rise/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=553000+quora-backtracks-on-views-after-user-complaints-about-privacy&utm_content=elizakern">NewNet Q1: Content Farms and Niche Networks on the Rise</a></li><li><a href="http://pro.gigaom.com/2012/04/newnet-q1-advertising-commerce-and-discovery-dominate/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=553000+quora-backtracks-on-views-after-user-complaints-about-privacy&utm_content=elizakern">Social media in Q1: commerce and discovery dominated</a></li><li><a href="http://pro.gigaom.com/2012/02/facebooks-ipo-filing-the-opening-shot-heard-round-the-world/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=553000+quora-backtracks-on-views-after-user-complaints-about-privacy&utm_content=elizakern">Facebook&#8217;s IPO filing: ideas and implications</a></li></ul>]]></content:encoded>
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		<title>The Morning Lowdown 4-2-12</title>
		<link>http://paidcontent.org/2012/04/02/419-the-morning-lowdown-4-2-12/</link>
		<comments>http://paidcontent.org/2012/04/02/419-the-morning-lowdown-4-2-12/#comments</comments>
		<pubDate>Mon, 02 Apr 2012 17:30:02 +0000</pubDate>
		<dc:creator>Laura Hazard Owen</dc:creator>
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		<description><![CDATA[&#187;&#160; The best and worst April Fool's jokes (Poynter). Legitimate news source ditches credibility for April Fool's fun (Gawker)

&#38;#18&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=635180&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><small><b>&#187;</b></small>&nbsp; The best and worst April Fool&#8217;s jokes (<a href="http://www.poynter.org/latest-news/mediawire/168561/the-best-and-worst-april-fools-chicago-mayor-foias-himself-forbes-burns-romney-and-google-onward-state-mocks-itself/" title="Poynter">Poynter</a>). Legitimate news source ditches credibility for April Fool&#8217;s fun (<a href="http://gawker.com/5898134" title="Gawker">Gawker</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Ashton Kutcher to play Steve Jobs (<a href="http://www.variety.com/article/VR1118052143" title="Variety">Variety</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Bloomberg and Reuters: The future of news (<a href="http://www.adweek.com/news/press/bloomberg-and-reuters-future-news-139320" title="AdWeek">AdWeek</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Why Amazon (NSDQ: AMZN) can&#8217;t win a tablet price war against Google (NSDQ: GOOG) (<a href="http://www.pcworld.com/article/252969/why_amazon_cant_win_a_tablet_price_war_against_google.html" title="PCWorld">PCWorld</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Digital music now pays artists more than pubs (<a href="http://paidcontent.org/article/419-digital-music-now-pays-artists-more-than-pubs/" title="paidContent">paidContent</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; How much does Pinterest actually make? (<a href="http://gigaom.com/2012/03/30/how-much-does-pinterest-actually-make/" title="GigaOM">GigaOM</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Sink or swim: Digital publishers need to be bold (<a href="http://www.wired.com/epicenter/2012/03/opinion-grimshaw-sink-swim/all/1" title="Wired">Wired</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Amazon is stifling the e-commerce revolution (<a href="http://gigaom.com/2012/03/31/amazon-is-stifling-the-e-commerce-revolution/" title="GigaOM">GigaOM</a>)</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=635180&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=590005"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=590005" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635180+419-the-morning-lowdown-4-2-12&utm_content=laurahowen38">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2009/10/as-q4-approaches-online-video-is-now-mainstream/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635180+419-the-morning-lowdown-4-2-12&utm_content=laurahowen38">As Q4 Begins, Online Video Is Now Mainstream</a></li><li><a href="http://pro.gigaom.com/2009/10/3dtv-market-analysis/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635180+419-the-morning-lowdown-4-2-12&utm_content=laurahowen38">Report: 3DTV Market is Ready for Takeoff</a></li><li><a href="http://pro.gigaom.com/2009/09/fantasy-footballs-very-real-digital-business/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635180+419-the-morning-lowdown-4-2-12&utm_content=laurahowen38">Fantasy Football&#8217;s Very Real Digital Business</a></li></ul>]]></content:encoded>
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		<title>The Morning Lowdown 3-30-12</title>
		<link>http://paidcontent.org/2012/03/30/419-the-morning-lowdown-3-30-12/</link>
		<comments>http://paidcontent.org/2012/03/30/419-the-morning-lowdown-3-30-12/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 17:48:24 +0000</pubDate>
		<dc:creator>Jeff John Roberts</dc:creator>
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		<description><![CDATA[&#187;&#160; Facebook Delves Deeper Into Search (Businessweek)

&#187;&#160; RIM (NSDQ: RIMM) finally comes clean, but time not on its side&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=635176&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><small><b>&#187;</b></small>&nbsp; Facebook Delves Deeper Into Search (<a href="http://www.businessweek.com/articles/2012-03-28/facebook-delves-deeper-into-search" title="Businessweek">Businessweek</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; RIM (NSDQ: RIMM) finally comes clean, but time not on its side (<a href="http://gigaom.com/mobile/rim-finally-comes-clean-but-time-not-on-its-side/" title="GigaOM">GigaOM</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; iTunes and Amazon (NSDQ: AMZN) royalty payments used to steal £500,000 by British gang (<a href="http://www.theverge.com/2012/3/30/2913428/itunes-amazon-500000-royalty-payments-fraud" title="The Verge">The Verge</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Chinese Android Apps Are Bypassing Google&#8217;s Play Store (<a href="http://paidcontent.org/article/419-chinese-android-apps-are-bypassing-googles-play-store/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+pcorg+%28paidContent%29" title="paidContent">paidContent</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; If You Think &#8220;Social&#8221; Means Viral, You&#8217;ve Got It All Wrong (Ben Elowitz, CEO Wetpaint via <a href="http://allthingsd.com/20120329/if-you-think-social-means-viral-youve-got-it-all-wrong/" title="All Things D">All Things D</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; E-Book Sales For Kids And Teens Surge (<a href="http://paidcontent.org/article/419-e-book-sales-for-kids-and-teens-surge/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+pcorg+%28paidContent%29" title="paidContent">paidContent</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Google&#8217;s Grand Plan (<a href="http://www.slate.com/articles/technology/technology/2012/03/google_acquisitions_the_search_company_s_startling_transformation_under_ceo_larry_page_.html?tid=sm_tw_button_toolbar" title="Slate">Slate</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; The Digital Physical: On Building Flipboard for iPhone and Finding the Edges of Our Digital Narratives (<a href="http://craigmod.com/journal/digital_physical/" title="Craigmod">Craigmod</a>)</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=635176&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=120008"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=120008" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635176+419-the-morning-lowdown-3-30-12&utm_content=jeffjohnroberts">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2009/10/as-q4-approaches-online-video-is-now-mainstream/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635176+419-the-morning-lowdown-3-30-12&utm_content=jeffjohnroberts">As Q4 Begins, Online Video Is Now Mainstream</a></li><li><a href="http://pro.gigaom.com/2009/10/3dtv-market-analysis/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635176+419-the-morning-lowdown-3-30-12&utm_content=jeffjohnroberts">Report: 3DTV Market is Ready for Takeoff</a></li><li><a href="http://pro.gigaom.com/2009/09/fantasy-footballs-very-real-digital-business/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635176+419-the-morning-lowdown-3-30-12&utm_content=jeffjohnroberts">Fantasy Football&#8217;s Very Real Digital Business</a></li></ul>]]></content:encoded>
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		<title>The Morning Lowdown 3-29-12</title>
		<link>http://paidcontent.org/2012/03/29/419-the-morning-lowdown-3-29-12/</link>
		<comments>http://paidcontent.org/2012/03/29/419-the-morning-lowdown-3-29-12/#comments</comments>
		<pubDate>Thu, 29 Mar 2012 17:32:26 +0000</pubDate>
		<dc:creator>Laura Hazard Owen</dc:creator>
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		<description><![CDATA[&#187;&#160; News Corp. (NSDQ: NWS) said to plan U.S. sports network to rival ESPN (NYSE: DIS) (Bloomberg)

&#187;&#160; Magazines' digital&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=635168&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><small><b>&#187;</b></small>&nbsp; News Corp. (NSDQ: NWS) said to plan U.S. sports network to rival ESPN (NYSE: DIS) (<a href="http://www.bloomberg.com/news/2012-03-28/news-corp-said-to-plan-u-s-sports-network-to-rival-espn.html" title="Bloomberg">Bloomberg</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Magazines&#8217; digital circulation more than doubles &#8212; but remains small (<a href="http://adage.com/article/mediaworks/magazines-digital-circulation-doubles/233771" title="AdAge">AdAge</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Bertelsmann weighs IPO to finance expansion (<a href="http://dealbook.nytimes.com/2012/03/28/bertelsmann-weighs-i-p-o-to-finance-expansion/" title="NYT/DealBook">NYT/DealBook</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Hey, judges: Facebook isn&#8217;t the devil, it&#8217;s the new gossip (<a href="http://gigaom.com/2012/03/28/hey-judges-facebook-isnt-the-devil-its-the-new-gossip/" title="GigaOM">GigaOM</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; A Pinterest spammer tells all (<a href="http://www.dailydot.com/news/pinterest-steve-amazon-spammer-tells-all/" title="The Daily Dot">The Daily Dot</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Publisher unmasks &#8220;Dummies,&#8221; ramps up lawsuits against e-book sharers (<a href="http://paidcontent.org/article/419-publisher-unmasks-dummies-ramps-up-lawsuits-against-e-book-sharers/" title="paidContent">paidContent</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; The Washington Post (NYSE: WPO) ombudsman&#8217;s faulty paywall analysis (<a href="http://www.cjr.org/the_audit/ombudding_the_ombudsman.php" title="CJR">CJR</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Subscription manager MediaPass raises $1.75 million (<a href="http://techcrunch.com/2012/03/28/mediapass-series-b/" title="TechCrunch">TechCrunch</a>)</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=635168&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=110402"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=110402" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635168+419-the-morning-lowdown-3-29-12&utm_content=laurahowen38">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2009/10/as-q4-approaches-online-video-is-now-mainstream/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635168+419-the-morning-lowdown-3-29-12&utm_content=laurahowen38">As Q4 Begins, Online Video Is Now Mainstream</a></li><li><a href="http://pro.gigaom.com/2009/10/3dtv-market-analysis/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635168+419-the-morning-lowdown-3-29-12&utm_content=laurahowen38">Report: 3DTV Market is Ready for Takeoff</a></li><li><a href="http://pro.gigaom.com/2009/09/fantasy-footballs-very-real-digital-business/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635168+419-the-morning-lowdown-3-29-12&utm_content=laurahowen38">Fantasy Football&#8217;s Very Real Digital Business</a></li></ul>]]></content:encoded>
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		<title>The Morning Lowdown 3-28-12</title>
		<link>http://paidcontent.org/2012/03/28/419-the-morning-lowdown-3-28-12/</link>
		<comments>http://paidcontent.org/2012/03/28/419-the-morning-lowdown-3-28-12/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 17:32:34 +0000</pubDate>
		<dc:creator>Jeff John Roberts</dc:creator>
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		<description><![CDATA[&#187;&#160; Amazon's Kindle Touch comes to Europe, but no Fire news (BBC)

&#187;&#160; Apple's Newsstand raking in $70K a day, study says&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=635166&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><small><b>&#187;</b></small>&nbsp; Amazon&#8217;s Kindle Touch comes to Europe, but no Fire news (<a href="http://www.bbc.co.uk/news/technology-17530870" title="BBC">BBC</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Apple&#8217;s Newsstand raking in $70K a day, study says (<a href="http://news.cnet.com/8301-27076_3-57405340-248/apples-newsstand-raking-in-$70k-a-day-study-says/" title="CNET">CNET</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Is Cable&#8217;s Long, Glorious Ratings Run Finally Over? (<a href="http://paidcontent.org/article/419-is-cables-long-glorious-ratings-run-finally-over/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+pcorg+%28paidContent%29" title="paidContent">paidContent</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; T-Mobile battles the subsidy beast (by raising prices) (<a href="http://gigaom.com/mobile/t-mobile-battles-the-subsidy-beast-by-raising-prices/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+OmMalik+%28GigaOM%3A+Tech%29" title="GigaOM">GigaOM</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; France Claims Three-Strikes Has Hit Piracy, But Has It Really? (<a href="http://paidcontent.org/article/419-france-claims-three-strikes-has-hit-piracy-but-has-it-really/" title="paidContent">paidContent</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; RIAA: Digital beats out physical for first time in 2011, streaming services gain 300,000 subscribers (<a href="http://www.theverge.com/2012/3/27/2906666/riaa-2011-us-music-sales-phyiscal-digital" title="The Verge">The Verge</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; A Pinterest Spammer Tells All (<a href="http://www.dailydot.com/news/pinterest-steve-amazon-spammer-tells-all/" title="The Daily Dot">The Daily Dot</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Keep Your Facebook Friends Close and Your Facebook Enemies Closer (<a href="http://www.readwriteweb.com/archives/how_to_keep_your_facebook_enemies_closer_than_frie.php?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+readwriteweb+%28ReadWriteWeb%29" title="Read Write Web">Read Write Web</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; What Happened When I Got Retweeted By @BarackObama (<a href="http://paidcontent.org/article/419-what-happened-when-i-got-retweeted-by-barackobama/" title="paidContent">paidContent</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Corporation for Public Broadcasting gives NPR $500,000 for foreign news coverage <a href="http://www.poynter.org/latest-news/mediawire/167973/corporation-for-public-broadcasting-gives-npr-500000-for-foreign-news-coverage/" title="(Poynter">(Poynter</a>)</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=635166&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=972085"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=972085" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635166+419-the-morning-lowdown-3-28-12&utm_content=jeffjohnroberts">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2009/10/as-q4-approaches-online-video-is-now-mainstream/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635166+419-the-morning-lowdown-3-28-12&utm_content=jeffjohnroberts">As Q4 Begins, Online Video Is Now Mainstream</a></li><li><a href="http://pro.gigaom.com/2009/10/3dtv-market-analysis/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635166+419-the-morning-lowdown-3-28-12&utm_content=jeffjohnroberts">Report: 3DTV Market is Ready for Takeoff</a></li><li><a href="http://pro.gigaom.com/2009/09/fantasy-footballs-very-real-digital-business/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635166+419-the-morning-lowdown-3-28-12&utm_content=jeffjohnroberts">Fantasy Football&#8217;s Very Real Digital Business</a></li></ul>]]></content:encoded>
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		<title>The Morning Lowdown 3-27-12</title>
		<link>http://paidcontent.org/2012/03/27/419-the-morning-lowdown-3-27-12/</link>
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		<pubDate>Tue, 27 Mar 2012 17:49:06 +0000</pubDate>
		<dc:creator>Laura Hazard Owen</dc:creator>
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		<description><![CDATA[&#187;&#160; You can buy the Harry Potter e-books now -- here's what you need to know (paidContent)

&#187;&#160; Why Mike Daisey isn't done&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=635162&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><small><b>&#187;</b></small>&nbsp; You can buy the Harry Potter e-books now &#8212; here&#8217;s what you need to know (<a href="http://paidcontent.org/article/419-you-can-buy-the-harry-potter-e-books-now/" title="paidContent">paidContent</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Why Mike Daisey isn&#8217;t done apologizing for his lies (<a href="http://gigaom.com/apple/why-mike-daisey-isnt-done-apologizing-for-his-lies/" title="GigaOM">GigaOM</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; The future of magazines should look a lot like Spotify (<a href="http://pandodaily.com/2012/03/26/the-future-of-magazines-should-look-a-lot-like-spotify/" title="PandoDaily">PandoDaily</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Digital-only kids&#8217; brands lack established TV rivals (<a href="http://www.adweek.com/news/technology/digital-only-kids-brands-lag-established-tv-rivals-139172" title="AdWeek">AdWeek</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; FTC shifts privacy spotlight from advertisers to data brokers (<a href="http://paidcontent.org/article/419-ftc-shifts-privacy-spotlight-from-advertisers-to-data-brokers/" title="paidContent">paidContent</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Pinterest updates terms of service&#8230;and people are still overreacting (<a href="http://www.techdirt.com/articles/20120326/02125218237/pinterest-updates-terms-service-people-are-still-overreacting.shtml" title="Techdirt">Techdirt</a>)</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=635162&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=784705"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=784705" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635162+419-the-morning-lowdown-3-27-12&utm_content=laurahowen38">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2009/10/as-q4-approaches-online-video-is-now-mainstream/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635162+419-the-morning-lowdown-3-27-12&utm_content=laurahowen38">As Q4 Begins, Online Video Is Now Mainstream</a></li><li><a href="http://pro.gigaom.com/2009/10/3dtv-market-analysis/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635162+419-the-morning-lowdown-3-27-12&utm_content=laurahowen38">Report: 3DTV Market is Ready for Takeoff</a></li><li><a href="http://pro.gigaom.com/2009/09/fantasy-footballs-very-real-digital-business/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635162+419-the-morning-lowdown-3-27-12&utm_content=laurahowen38">Fantasy Football&#8217;s Very Real Digital Business</a></li></ul>]]></content:encoded>
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		<title>How Game Group Blew It: Digital Strategy Was Not Adopted Sooner</title>
		<link>http://paidcontent.org/2012/03/26/419-how-game-group-blew-it-digital-strategy-was-not-adopted/</link>
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		<pubDate>Mon, 26 Mar 2012 21:51:59 +0000</pubDate>
		<dc:creator>Robert Andrews</dc:creator>
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		<description><![CDATA[After suspending shares last week, Europe's largest plastic-box video games retailer, Game Group, called in administrators to run the compan&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=507325&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>After suspending shares last week, Europe&#8217;s largest plastic-box video games retailer, Game Group, called in administrators to run the company on Monday.</p>
<p>PwC promptly shut 277 of its 609 UK and Ireland stores, making 2,104 out of 5,126 staff redundant, but said &#8220;a number of parties have expressed an interest in purchasing part or all of the business and assets of the group&#8221;.</p>
<p>It didn&#8217;t have to be this way. paidContent understands Game Group, three years ago, sought <strong>strategic proposals for survival</strong> in the years ahead&#8230;</p>
<ul class="bullets">
<li>Executives were given a strategy that made clear the industry would see a <strong>tipping point from physical to digital game distribution in 2012</strong>.</li>
<li>In response, the strategy recommended cutting down on bricks-and-mortar store count.</li>
<li>And it made suggestions for using the Game brand to <strong>power digital storefronts</strong> on PC, console and other platforms.</li>
</ul>
<p>But paidContent understands Game, under then-CEO Lisa Morgan, <strong>did not adopt the strategy</strong>, deciding instead that such an advance was not necessary.</p>
<p>At a time when Game was being urged to swap bricks for clicks, it <strong>made an even bigger foray in to the high street</strong> by acquiring Gamestation. Now it is not uncommon, in some towns and cities, to find two Game stores and an additional remaining Gamestation just a few streets apart.</p>
<p>And Game has been caught in a perfect storm&#8230;</p>
<ul class="bullets">
<li><strong>Reliant on console hardware</strong>, it has hurt as Microsoft (NSDQ: MSFT), Nintendo and Sony (NYSE: SNE) have introduced new input peripherals but not new machines.</li>
<li><strong>Dependent on A-list titles and Christmas software sales</strong>, it has watched as consumer spending has been impacted and as game choice has contracted around a few, expensive-to-produce franchises.</li>
<li>Game&#8217;s innovative pre-owned retail channel has also <strong>made frenemies out of some publishers</strong>, which have limited certain features only to first-time buyers or, latterly, subscribers.</li>
</ul>
<p>Game publishers are more bullish than ever about the prospects for generating such in-game revenue directly from players. And a growing number of titles is available through Xbox Live Arcade, for example.</p>
<p>But the console <strong>sector is not yet ready to wholeheartedly abandon plastic-box distribution</strong> &#8211; tier-A titles are priced at a hefty premium over even the pricey equivalents stocked on Game&#8217;s shelves.</p>
<p>That does not necessarily mean a console opportunity for Game, however &#8211; although it launched a PC download service, the console retail channel is locked up for operation entirely by the console makers.</p>
<p>In the remaining space, Game recently introduced a version of a <a href="http://paidcontent.co.uk/article/419-game-group-tries-to-grow-digital-sales/" title="digital strategy">digital strategy</a> of its own&#8230;</p>
<ul class="bullets">
<li>Selling points cards for Facebook Credits, Zynga games, Xbox Live and Playstation Network.</li>
<li>It has also tried to secure publisher agreement for exclusive digital content access with boxed titles sold in Game.</li>
<li>In October, it introduced its own system for online game transactions, <a href="https://gamewallet.game.co.uk/" title="GameWallet">GameWallet</a>, adopted sparsely.</li>
<li>And it had also sought an early <a href="http://paidcontent.co.uk/article/419-cloud-gamings-onlive-launched-in-uk-with-bt-and-game-group/" title="foothold">foothold</a> in the OnLive cloud game service.</li>
</ul>
<p>In 2010/11, <strong>Game&#8217;s digital revenue increased by 27 percent</strong> to £41 million.</p>
<p>But, having passed on the earlier digital opportunity, it seemed too little, too late. Now administrators&#8217; priority is likely to strip significant high street presence out of the company, especially where duplication occurs around the UK.</p>
<blockquote id="quote-the-group-has-faced-"><p>&#8220;The group has faced serious cashflow and profit issues over the recent past,&#8221; PwC&#8217;s joint administrator Mike Jervis told investors. &#8220;It also has suffered from high fixed costs, an ambitious international roll-out and fluctuating working capital requirements.</p>
<p>&#8220;Despite these challenges, we believe that<strong> there is room for a specialist game retailer</strong> in the territories in which it operates, including its biggest one, the UK. As a result we are hopeful that a going concern sale of the business is achievable.&#8221;</p></blockquote>
<p>Game&#8217;s young staff have always been very helpful and knowledgeable in my experience. Gamers should hope that many of them get to carry on working in a right-sized high street retail business that can go on selling games on discs, until either the industry truly tips to digital or Game can forge a digital path of its own.</p>
<blockquote id="quote-well-there-we-have-i2" class="twitter-tweet"><p>Well there we have it. Just had the phonecall to say Game is in adminstration and I have now been made redundant.</p>
<p>&mdash; Heather Lawrence (@exeliax) <a href="https://twitter.com/exeliax/status/184289394625220609">March 26, 2012</a></p></blockquote>
<blockquote id="quote-just-evacuated-all-c3" class="twitter-tweet"><p>Just evacuated all customers an told to close store <a href="https://twitter.com/search/%2523GAME">#GAME</a></p>
<p>&mdash; kyle alleyne (@daddyka89) <a href="https://twitter.com/daddyka89/status/184266240708186112">March 26, 2012</a></p></blockquote>
<blockquote id="quote-just-been-made-redun4" class="twitter-tweet"><p>Just been made REDUNDANT KMT <a href="https://twitter.com/search/%2523GAME">#GAME</a> full of shit</p>
<p>&mdash; kyle alleyne (@daddyka89) <a href="https://twitter.com/daddyka89/status/184279870505889793">March 26, 2012</a></p></blockquote>
<blockquote id="quote-yup-been-made-redund5" class="twitter-tweet"><p>Yup, been made redundant. Just been told I need to work out the week to help pack up and my Game store is closed for good&#8230;</p>
<p>&mdash; Jordan Cormican (@JrdRIOT) <a href="https://twitter.com/JrdRIOT/status/184276254181163008">March 26, 2012</a></p></blockquote>
<blockquote id="quote-one-sad-thing-about-6" class="twitter-tweet"><p>One sad thing about GAME is that so many young people will be made redundant. Many work lives start there &#8211; this isn&#8217;t a nice start.</p>
<p>&mdash; Alex Donaldson (@APZonerunner) <a href="https://twitter.com/APZonerunner/status/184272594046951425">March 26, 2012</a></p></blockquote>
<blockquote id="quote-so-a-friend-just-got7" class="twitter-tweet"><p>So a friend just got made redundant a few minutes into her shift at GameStation. it&#8217;s going well then. <a href="https://twitter.com/search/%2523GAME">#GAME</a></p>
<p>&mdash; Jennifer Taylor (@littlejuicebox1) <a href="https://twitter.com/littlejuicebox1/status/184271826829062149">March 26, 2012</a></p></blockquote>
<p></p>
<blockquote id="quote-very-sad-day-indeed-8" class="twitter-tweet"><p>Very sad day indeed.Forever proud of my former GAME and gamestation colleagues who have shown such dignity and fought so hard</p>
<p>&mdash; Ian Shepherd (@IanAShepherd) <a href="https://twitter.com/IanAShepherd/status/184309979002572801">March 26, 2012</a></p></blockquote>
<blockquote id="quote-it-breaks-my-heart-t9" class="twitter-tweet"><p>It breaks my heart to see a business made up of such magnificent people come to this and yes, I think we should have been able to avoid it.</p>
<p>&mdash; Ian Shepherd (@IanAShepherd) <a href="https://twitter.com/IanAShepherd/status/184310981286043648">March 26, 2012</a></p></blockquote>
<blockquote id="quote-georgemacd-thanks-ge10" class="twitter-tweet"><p>@<a href="https://twitter.com/GeorgeMacD">GeorgeMacD</a> thanks George, I&#8217;ve appreciated the feedback today but no getting away from the fact that this happened on mywatch.</p>
<p>&mdash; Ian Shepherd (@IanAShepherd) <a href="https://twitter.com/IanAShepherd/status/184311478596284419">March 26, 2012</a></p></blockquote>
<p></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=507325&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=313782"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=313782" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=507325+419-how-game-group-blew-it-digital-strategy-was-not-adopted&utm_content=robertandrews">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/12/will-cloud-computing-push-the-bric-market-to-the-front/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=507325+419-how-game-group-blew-it-digital-strategy-was-not-adopted&utm_content=robertandrews">Will cloud computing push the BRIC market to the front?</a></li><li><a href="http://pro.gigaom.com/2011/04/will-standardizing-the-cloud-cause-clarity-or-confusion/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=507325+419-how-game-group-blew-it-digital-strategy-was-not-adopted&utm_content=robertandrews">Will Standardizing the Cloud Cause Clarity or Confusion?</a></li><li><a href="http://pro.gigaom.com/2010/12/google-and-the-ghost-of-silicon-valley-past/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=507325+419-how-game-group-blew-it-digital-strategy-was-not-adopted&utm_content=robertandrews">Google and the Ghost of Silicon Valley Past</a></li></ul>]]></content:encoded>
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		<title>The Morning Lowdown 3-23-12</title>
		<link>http://paidcontent.org/2012/03/23/419-the-morning-lowdown-3-23-121/</link>
		<comments>http://paidcontent.org/2012/03/23/419-the-morning-lowdown-3-23-121/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 17:32:46 +0000</pubDate>
		<dc:creator>Laura Hazard Owen</dc:creator>
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		<description><![CDATA[&#187;&#160; Google (NSDQ: GOOG) Play mulls movie sales (CNET)

&#187;&#160; Music wars: Spotify heading for Ireland and Australia as Rdio g&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=635146&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><small><b>&#187;</b></small>&nbsp; Google (NSDQ: GOOG) Play mulls movie sales (<a href="http://news.cnet.com/8301-31001_3-57402846-261/google-play-mulls-movie-sales/" title="CNET">CNET</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Music wars: Spotify heading for Ireland and Australia as Rdio gears up in Europe (<a href="http://paidcontent.org/article/419-music-wars-spotify-heading-for-ireland-and-oz-as-rdio-gears-up-in-europ/" title="paidContent">paidContent</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Can <em>Hunger Games</em> save soundtracks? (<a href="http://online.wsj.com/article/SB10001424052702303812904577295854005605494.html" title="WSJ">WSJ</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; German copycats clone Amazon.com (NSDQ: AMZN) (<a href="http://www.businessweek.com/articles/2012-03-22/german-copycats-clone-amazon-dot-com" title="Businessweek">Businessweek</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; The interactive media map: America&#8217;s most influential news outlets (<a href="http://www.forbes.com/sites/jonbruner/2012/03/22/forbes-interactive-media-map/" title="Forbes">Forbes</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; The future of apps and Web (<a href="http://pewinternet.org/Reports/2012/Future-of-Apps-and-Web/Overview.aspx" title="Pew Internet &amp; American Life Project">Pew Internet &amp; American Life Project</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; The Onion&#8217;s bumpy ride to Chicago (<a href="http://www.theatlanticwire.com/business/2012/03/onions-bumpy-ride-chicago/50149/" title="Atlantic Wire">Atlantic Wire</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Chinese theatrical market booms, but real action may be in video on demand (<a href="http://paidcontent.org/article/419-chinese-theatrical-market-booms-but-real-action-may-be-in-video-on-dema/" title="paidContent">paidContent</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; The case against Google (<a href="http://gizmodo.com/5895010" title="Gizmodo">Gizmodo</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Direct sales uncover hidden trends for publishers (<a href="http://radar.oreilly.com/2012/03/publishers-data-direct-sales-customers.html" title="O'Reilly Radar">O&#8217;Reilly Radar</a>)</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=635146&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=657021"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=657021" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635146+419-the-morning-lowdown-3-23-121&utm_content=laurahowen38">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2009/10/as-q4-approaches-online-video-is-now-mainstream/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635146+419-the-morning-lowdown-3-23-121&utm_content=laurahowen38">As Q4 Begins, Online Video Is Now Mainstream</a></li><li><a href="http://pro.gigaom.com/2009/10/3dtv-market-analysis/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635146+419-the-morning-lowdown-3-23-121&utm_content=laurahowen38">Report: 3DTV Market is Ready for Takeoff</a></li><li><a href="http://pro.gigaom.com/2009/09/fantasy-footballs-very-real-digital-business/?utm_source=media&utm_medium=editorial&utm_campaign=auto3&utm_term=635146+419-the-morning-lowdown-3-23-121&utm_content=laurahowen38">Fantasy Football&#8217;s Very Real Digital Business</a></li></ul>]]></content:encoded>
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		<title>The Morning Lowdown 3-21-12</title>
		<link>http://paidcontent.org/2012/03/21/419-the-morning-lowdown-3-21-12/</link>
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		<pubDate>Wed, 21 Mar 2012 17:35:31 +0000</pubDate>
		<dc:creator>Laura Hazard Owen</dc:creator>
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		<description><![CDATA[&#187;&#160; Comics are now selling laughs by the download (NYT)

&#187;&#160; No joke: YouTube (NSDQ: GOOG) gets its first live comedy show&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=635136&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><small><b>&#187;</b></small>&nbsp; Comics are now selling laughs by the download (<a href="http://www.nytimes.com/2012/03/21/arts/louis-c-k-and-others-take-stand-up-to-the-web.html" title="NYT">NYT</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; No joke: YouTube (NSDQ: GOOG) gets its first live comedy show (<a href="http://gigaom.com/video/youtube-my-damn-channel-live/" title="GigaOM">GigaOM</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Beats buying up music service MOG (<a href="http://gigaom.com/2012/03/20/beats-buying-up-music-service-mog/" title="GigaOM">GigaOM</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Can Spotify become the iTunes of streaming media? (<a href="http://www.deadline.com/2012/03/can-spotify-grow-fast-enough-to-become-the-itunes-of-streaming-media" title="Deadline New York">Deadline New York</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; How the Netflix (NSDQ: NFLX) algorithm works (<a href="http://business.financialpost.com/2012/03/19/netflix-algorithms-predicts-what-users-really-want-not-what-they-<br />
think-they-do/&#8221; title=&#8221;Financial Post&#8221;>Financial Post</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; The good and bad news from the latest pay TV subscriber figures (<a href="http://paidcontent.org/article/419-the-good-and-bad-news-from-the-latest-pay-tv-subscriber-figures/" title="paidContent">paidContent</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; BSkyB&#8217;s Internet TV service will have a new brand, &#8220;Now TV&#8221; (<a href="http://paidcontent.org/article/419-bskybs-internet-tv-service-will-have-new-brand-now-tv/" title="paidContent">paidContent</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Why your infographic is evil (and three ways to fix it) (<a href="http://www.readwriteweb.com/archives/why_your_infographic_is_evil_and_three_ways_to_fix.php" title="ReadWriteWeb">ReadWriteWeb</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; Dystopian books again seize power (<a href="http://www.goodreads.com/blog/show/351-the-dystopian-timeline-to-the-hunger-games-infographic" title="Goodreads">Goodreads</a>)</p>
<p><small><b>&#187;</b></small>&nbsp; ASME names Digital &#8220;Ellies&#8221; winners; <em>New York</em> and <em>Wired</em> magazines win multiple awards (<a href="http://www.adweek.com/news/press/asme-names-digital-ellies-winners-139093" title="AdWeek">AdWeek</a>)</p>
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		<title>BSkyB&#039;s Internet TV Service Will Have A New Brand &#8211; &#039;Now TV&#039;</title>
		<link>http://paidcontent.org/2012/03/21/419-bskybs-internet-tv-service-will-have-new-brand-now-tv/</link>
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		<pubDate>Wed, 21 Mar 2012 14:47:28 +0000</pubDate>
		<dc:creator>Robert Andrews</dc:creator>
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		<description><![CDATA[UK pay TV platform leader BSkyB (NYSE: BSY) will take a bold step for its upcoming satellite-less, over-the-internet TV packages by launchin&#8230;<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=517283&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>UK pay TV platform leader BSkyB (NYSE: BSY) will take a bold step for its upcoming satellite-less, <a href="http://paidcontent.org/article/419-sky-will-de-couple-pay-tv-content-from-satellite-for-ott-iptv-era/" title="over-the-internet TV packages">over-the-internet TV packages</a> by launching them under a whole new brand, &#8220;Now TV&#8221;.</p>
<p><img src="http://paidcontent.s3.amazonaws.com/images/editorial/_original/now-tv2-o.png" class="" /></p>
<blockquote id="quote-the-launch-of-a-seco"><p>&#8220;The launch of a second brand is an exciting opportunity for us and the rationale is very simple. Having two brands will allow us to <strong>meet the needs and preferences of different customer segments</strong> more effectively,&#8221; CEO Jeremy Darroch told The Guardian&#8217;s Changing Media Summit on Wednesday.</p>
<p>&#8220;We&#8217;ll offer two distinctive ways to watch: the market-leading full Sky service for the whole family, complete with the widest range of channels, high quality products like Sky+, HD and Sky Go, and the peace of mind of a monthly bill; or the <strong>flexible, more spontaneous, pay-as-you-go service of NOW TV</strong>.</p>
<p>&#8220;Because <strong>NOW TV will also be &#8216;powered by Sky&#8217;</strong>, customers will still know that it will give them the best, exclusive content and a high quality experience, from a provider they can trust. Either way, we believe we can offer even more customers a product that&#8217;s just right for them.&#8221;</p></blockquote>
<p>The <a href="http://www.nowtv.co.uk/" title="Now TV placeholder website">Now TV placeholder website</a> is now live, taking consumers&#8217; expressions of interest.</p>
<p>Darroch did not exactly specify why Sky needs a separate brand in over-the-top (OTT). But it may be about balancing caution with the brave new connected TV opportunity. If Sky branded its new OTT service &#8220;Sky&#8221; and made it cheaper, disgruntled satellite subscribers may downgrade to the OTT option.</p>
<p>Another company which span off a separate entertainment brand last year was Netflix (NSDQ: NFLX), which caused controversy when it created &#8220;Qwikster&#8221; to operate its DVD rental business separate from its streaming business.</p>
<p>After pioneering pay TV in the UK two decades ago, Sky last year hit its target of achieving 10 million customers for its satellite pay service. Satellite customers now get access to their channel bouquets through Sky web, mobile app and connected TV app channels.</p>
<p>But this January <a href="http://paidcontent.org/article/419-sky-will-de-couple-pay-tv-content-from-satellite-for-ott-iptv-era/" title="Sky said">Sky said</a> it would now offer its channels without a long-term contract and without satellite to customers over an array of internet devices, including connected TV and iPad. Packages will be movies, entertainment and sport, but the firm may also peel off individual shows for payment.</p>
<blockquote id="quote-the-long-awaited-exp2"><p>&#8220;The long-awaited explosion of connected devices is now upon us,&#8221; Darroch said. &#8220;This opportunity will only grow. It can be very complementary to our service.<br />
Thirteen million homes don&#8217;t take pay TV from any provider &#8211; we can reach out to them.</p>
<p>&#8220;Any notion Sky is still just a satellite broadcaster should have well and truly gone out the window by now.&#8221;</p></blockquote>
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