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	<title>GigaOM &#187; FB</title>
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		<title>GigaOM &#187; FB</title>
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		<title>Facebook to build a 3rd, small data center in Oregon</title>
		<link>http://gigaom.com/2012/08/15/facebook-to-build-a-3rd-small-data-center-in-oregon/</link>
		<comments>http://gigaom.com/2012/08/15/facebook-to-build-a-3rd-small-data-center-in-oregon/#comments</comments>
		<pubDate>Wed, 15 Aug 2012 15:12:56 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[aapl]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FB]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=553174</guid>
		<description><![CDATA[Like Apple is doing in North Carolina, Facebook is adding on a smaller data center at its facility in Prineville, Oregon. The new building won't add jobs to the region, but represents Facebook's rapid infrastructure build out.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=553174&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>Facebook continues to build out its infrastructure and add servers at a rapid rate. <a href="http://abcnews.go.com/Technology/wireStory/facebook-plans-smaller-oregon-data-center-17003943#.UCu270QWW11">According to local reports</a>, Facebook is adding a third small data center at its Prineville, Oregon facility, next to the two larger data centers already built.</p>
<p>The current Prineville data centers are 334,000 square feet, while the new one will be 62,000 square feet. The new one also won&#8217;t add any jobs to the region.</p>
<p><a href="http://gigaom.com/cleantech/facebook-to-build-a-3rd-small-data-center-in-oregon/sony-dsc-443/" rel="attachment wp-att-553192"><img  title="Facebook North Carolina" src="http://gigaom2.files.wordpress.com/2012/08/dsc01696.jpg?w=708" alt=""   class="aligncenter size-full wp-image-553192" /></a></p>
<p>Adding on smaller facilities at these huge data center locations isn&#8217;t unusual. <a href="http://gigaom.com/cleantech/apple-building-another-smaller-data-center-in-north-carolina/">Apple is adding on a small</a> (21,000 square foot) &#8220;tactical&#8221; data center at its North Carolina site, next to its 500,000 square foot iCloud data center.</p>
<p>But Facebook&#8217;s infrastructure will be important to watch. The company is in a growth phase and its number of servers have soared to <a href="http://gigaom.com/cleantech/facebooks-number-of-servers-soar-to-an-estimated-180k/">an estimated 180,000</a>, up from an estimated 30,000 in the winter of 2009, and an estimated 60,000 by the Summer of 2010. That&#8217;s one of the reasons why Facebook is now keeping <a href="http://gigaom.com/cleantech/facebook-unveils-energy-use-carbon-emissions-data/">close track of its energy</a>, water and resource consumption of its data centers.</p>
<p>For more info on data centers check out:</p>
<ul>
<li><a href="http://gigaom.com/cleantech/a-geeks-road-trip-north-carolinas-data-center-cluster/">The ultimate geek road trip: North Carolina’s mega data center cluster</a></li>
<li><a href="http://gigaom.com/cleantech/10-reasons-apple-facebook-google-chose-north-carolina-for-their-mega-data-centers/">10 reasons Apple, Google &amp; Facebook chose North Carolina for their mega data centers</a></li>
<li><a href="http://gigaom.com/cleantech/the-controversial-world-of-clean-power-and-data-centers/">The controversial world of clean power and data centers</a></li>
<li><a href="http://gigaom.com/cleantech/the-story-behind-how-apples-icloud-data-center-got-built/">The story behind how Apple’s iCloud data center got built</a></li>
</ul>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=553174&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=115110"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=115110" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=553174+facebook-to-build-a-3rd-small-data-center-in-oregon&utm_content=katiefehren">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/05/locating-data-centers-in-an-energy-constrained-world/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=553174+facebook-to-build-a-3rd-small-data-center-in-oregon&utm_content=katiefehren">Locating data centers in an energy-constrained world</a></li><li><a href="http://pro.gigaom.com/2011/11/dissecting-the-data-5-issues-for-our-digital-future/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=553174+facebook-to-build-a-3rd-small-data-center-in-oregon&utm_content=katiefehren">Dissecting the data: 5 issues for our digital future</a></li><li><a href="http://pro.gigaom.com/2011/07/newnet-q2-google-closes-the-quarter-with-a-bang/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=553174+facebook-to-build-a-3rd-small-data-center-in-oregon&utm_content=katiefehren">NewNet Q2: Google closes the quarter with a bang</a></li></ul>]]></content:encoded>
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			<media:title type="html">Facebook North Carolina</media:title>
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			<media:title type="html">katiefehren</media:title>
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			<media:title type="html">Facebook North Carolina</media:title>
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		<title>How Facebook could change the game for sustainability</title>
		<link>http://gigaom.com/2012/07/23/how-facebook-could-change-the-game-for-sustainability/</link>
		<comments>http://gigaom.com/2012/07/23/how-facebook-could-change-the-game-for-sustainability/#comments</comments>
		<pubDate>Mon, 23 Jul 2012 15:47:58 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[FB]]></category>
		<category><![CDATA[OPower]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=545346</guid>
		<description><![CDATA[Facebook's social platform will increasingly be focused on sustainability, if the company's new manager of energy efficiency and sustainability, Bill Weihl, has anything to say about it.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=545346&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom.com/cleantech/introducing-the-facebook-social-energy-app/opowerfacebook2/" rel="attachment wp-att-421885"><img  title="OpowerFacebook2" src="http://gigaom2.files.wordpress.com/2011/10/opowerfacebook2.jpg?w=300&#038;h=209" alt="" width="300" height="209" class="alignright size-medium wp-image-421885" /></a>With Facebook&#8217;s 900 million monthly active users spending hours sharing, commenting on and &#8220;liking&#8221; photos, using apps, and connecting with friends, the social media giant has essentially the world&#8217;s biggest platform by which to influence its users. And the future of Facebook&#8217;s influence will increasingly be focused on sustainability, if the company&#8217;s new(ish) manager of energy efficiency and sustainability, Bill Weihl, has anything to say about it.</p>
<p>In an interview last month, Weihl told me that one of the reasons he joined Facebook from Google &#8212; where he was the search engine company&#8217;s Green Energy Czar &#8212; was because of the massive opportunity to help deliver sustainability through Facebook&#8217;s social platform. Over the next six to 12 months, we&#8217;ll increasingly connect with third party app developers that can help us deliver this goal, and &#8220;the potential there is just enormous.&#8221; said Weihl.</p>
<p>The first of these types of third party partnerships is a deal announced late last year <a href="http://gigaom.com/cleantech/introducing-the-facebook-social-energy-app/">with energy software company Opower</a>. Opower created a Facebook application that enables users to check out their energy usage compared to friends and national averages, get energy efficiency tips and, down the road, play games that make energy savings competitive. The app was <a href="http://gigaom.com/cleantech/the-facebook-social-energy-app-is-here/">launched in April in beta</a> with 16 utilities (representing 20 million h0useholds).</p>
<p>While there is plenty of this type of energy efficiency software out there, building an energy app on top of Facebook&#8217;s social platform has unique opportunities to change people&#8217;s behavior. Because the app can compare their energy usage to their actual friends, it &#8220;is much more personal and seems likely to help people pay attention more and make a change,&#8221; explained Weihl.</p>
<p><a href="http://gigaom.com/cleantech/introducing-the-facebook-social-energy-app/opowerfacebookapp/" rel="attachment wp-att-421884"><img  title="OpowerFacebookapp" src="http://gigaom2.files.wordpress.com/2011/10/opowerfacebookapp.jpg?w=300&#038;h=213" alt="" width="300" height="213" class="alignleft size-medium wp-image-421884" /></a>The open social graph could be a fundamental key to cracking the code for behavior change &#8212; everything from turning off lights, to lowering air conditioning to buying LEDs, to participating in utilities&#8217; energy efficiency programs. People are influenced by a variety of things, explained Weihl, but most people can be covered under some combination of: saving money, competing with peers, and doing good. Beyond energy efficiency apps, Weihl says Facebook has been looking to work with developers building apps around things like recycling and electric cars.</p>
<p>In 2010, <a href="http://newsroom.fb.com/sustainability.aspx">Facebook says it &#8220;woke up&#8221;</a> to using its platform for sustainability, and increased those efforts in 2011. The company has been working with environmental groups like the Environmental Defense Fund, and came to an agreement with Greenpeace last year to move up clean power on its list of criteria for siting where it builds data centers. Facebook also has an industry-leading project to open source the energy efficiency hardware for its data centers. However, the work with third parties around delivering sustainability apps for social good has been relatively modest at this point.</p>
<p>Weihl will also help Facebook monitor and manage its overall company energy usage and carbon emissions. Weihl also intends to help Facebook work with utilities to find more options for clean power for data centers.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=545346&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=994746"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=994746" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=545346+how-facebook-could-change-the-game-for-sustainability&utm_content=katiefehren">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/04/green-it-q1-ups-downs-for-evs-quest-for-low-power-server/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=545346+how-facebook-could-change-the-game-for-sustainability&utm_content=katiefehren">Ups and downs for cleantech in Q1</a></li><li><a href="http://pro.gigaom.com/2012/03/a-near-term-outlook-for-big-data/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=545346+how-facebook-could-change-the-game-for-sustainability&utm_content=katiefehren">A near-term outlook for big data</a></li><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=545346+how-facebook-could-change-the-game-for-sustainability&utm_content=katiefehren">Connected world: the consumer technology revolution</a></li></ul>]]></content:encoded>
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