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Facebook’s Chinese ambitions, the falling price of flash storage, a chat with Web daddy Sir Tim Berners-Lee, rise of the swarm robots and why do people continue to reject science are some of the topics in this bonus back-to-work installment of Om Says reading list. Read more »

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armandoiannucci

British arch-satirist Armando Iannucci – best known for his documentary-style dissections of the political classes — is getting ready to take on his next project: a black comedy based on Silicon Valley’s worst moments of excess. Fish, meet barrel. Read more »

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Tech companies have become increasingly adept at manufacturing desire, but to what end? Behavior designer Jason Hreha argues that the industry needs to seriously consider the impact of its products. Are we helping our users lead better lives, or are we making them compulsive, impatient and distractible? Read more »

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Facebook is now free to move ahead with its purchase of Instagram now that the FTC has given its blessing. The deal, however, is not as lucrative for Instagram, which took a lot of Facebook stock as compensation. Read more »

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Groupon’s precipitous stock decline since its public offering in November 2011 has turned the local commerce company from a web hero to a piñata. The problem is that of false expectations and lofty valuations from a company that was never really a tech-company. Read more »

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photo: Facebook

Data centers consume around 1.5 percent of total electricity demand, a figure that’s expected to increase significantly. To cut power and costs tech titans like Google, Apple, and Facebook are cutting electricity use by greening their data centers. But do energy-efficiency gains justify huge capital outlays? Read more at GigaOM Pro »

advertising

As we consume more and more content via real-time streams that come to us through Twitter and Facebook and newer platforms, how does that affect advertising? Everyone wants their ads to look like just another form of content, but that’s a lot harder than it sounds. Read more »

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barbedwire

Smartphones can enable an amazing level of connectivity, but they can also allow that activity to be monitored and used in controversial ways. But for mobile marketing to realize its full potential, consumers may need to sacrifice their privacy to one degree or another. Read more at GigaOM Pro »

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Most companies in the market for a new data center deal in total secrecy with agents and data center providers under NDA. Cloud backup player Backblaze is turning that model on its head by publishing the RFP it’s using for its new data center. Read more »

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Facebook is now encouraging expectant parents to memorialize the moment by introducing a new life event for Timeline called “Expecting a baby.” The move, however, goes too far in getting people to share about things in the future out of their control. Read more »

iPhoneapps

Facebook’s App Center was launched in June as part of the social network’s attempt to be more relevant to mobile users and help them find apps they like for their smartphones. It’s also another way of attacking the mobile app discovery problem plaguing both iOS and Android. Read more »

marketing

In the era of cloud computing and big data, chief marketing officers can either sink or swim depending on their ability to recognize the importance of the consumer information available to them and are able to capture and put it to use. Read more »

rentsaregoingup

San Francisco red-hot startup activity is not only inflating the commercial real estate market, but it is also having an impact on the residential rental market, data shows. Since January 2011 annual rents are up by $5000, but down in Peninsula, rents are up even higher. Read more »

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