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The world of networking is changing, thanks to shifting traffic patterns, more widely distributed webscale systems and the economic need for the networking world to catch up to where the computing and server world is today. This trend toward networking virtualization has huge implications for vendors such as Cisco, Juniper, Arista, Dell and Intel, but it also could become the foundation for an entire new ecosystem of startups and value creation, much like what the creation of the hypervisor did for computing. In this research note we look at what network virtualization is, why we’re moving toward it, what OpenFlow is and what the opportunities are for companies, both large and small, beyond that technology. Additional companies mentioned in this report include Facebook, SeaMicro and Zynga. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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About two months ago, we exclusively reported that Facebook would launch its music platform at its annual f8 conference. CNBC now reports that it will happen at the much-delayed annual developer hoopla, which is now scheduled to be held Sept. 22 in San Francisco. Read more »

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Fusion-io, a newly public company that makes flash memory components for servers on Monday released the results of its acquisition of IO Turbine, a mere three weeks after it acquired the startup. The combination of the two companies has resulted in a product called ioCache. Read more »

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One of the things social media marketing will need if it’s going to live up to its aggressive $5 billion spending forecast is more differentiation between marketing and collaboration platforms. Companies like Jive Software, Lithium, Mzinga and Telligent offer social network platforms aimed at both employees ... Read more at GigaOM Pro »

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Google chairman and former CEO Eric Schmidt admitted in an interview in Edinburgh on the weekend that Google is taking a hard line on the real-name issue with Google+ because it sees the social network as an “identity service” on which it can build other products. Read more »

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Skype’s acquisition of GroupMe and Facebook’s Beluga-based Messenger are part of something much bigger than group text messaging: The landscape of personal online communication is changing. In the next generation of social media interaction, users will communicate in ways that mirror their real-life interactions. Read more »

London riots, by Alan Stanton

Proposals to give police the power to shut down social networks in Britain — proposed as a dramatic reaction to the riots that spread across the country this month — appear to have been dumped by the government. A victory for sensible people everywhere, or a warning sign? Read more »

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Embrane, which builds tools that will enable cloud providers to scale out networking services faster and with less complexity, has raised $18 million in second round funding. The networking sector is heating up as virtualization complicates communication between servers and data centers. Read more »

Those days of watching hours of Netflix together may soon end.

Netflix has taken a lot of heat since announcing a new pricing structure. But more price changes could be on the way as Netflix seeks to diversify its revenue stream with individual accounts and video-on-demand sales, if you believe Forrester analyst James McQuivey. Read more »

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Facebook is poised to roll out a sweeping new redesign that places a significantly stronger emphasis on user privacy. The new features, which Facebook says have been in development long before the launch of Google+, will start to appear to web app users on Thursday. Read more »

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With power accounting for between 30 and 50 percent of functional operating costs in a data center, power consumption is on everyone’s mind. So much so that at semiconductor conference Hotchips on Friday, Intel and AMD, two companies that have long competed around processor performance, spent hours discussing ... Read more at GigaOM Pro »

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Europe’s web scene is now thriving, and we’ve compiled a list featuring some of the best and brightest European web startups — what we’re dubbing the GigaOM Euro 20. Depending on how closely you watch Europe’s online scene, some of these companies may be familiar to you. Others you may not have heard of. But all of them are worth watching closely. In this report, we profile the 20 startups that we feel best represent Europe’s current tech scene. We have organized our list around perception, and as lists go, it is intended to be a guideline rather than a rule book. It’s not exhaustive, and clearly, with such a diverse and vibrant continent as our playing field, it never could be. Companies mentioned in this report include GetJar, Huddle, Made.com and Songkick. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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Social games and app developers got a bit of a shock when Facebook snuck out some Platform Policy changes. So what can an app developer do to get the most out of Facebook and insulate itself as much as possible from Facebook changes? Build its own ... Read more at GigaOM Pro »

Office Politics: A Rise to the Top

We surveyed 400 of the newest generation, the Millennials, ages 20 through 29, on their attitudes and behavior around at-work technology and tech support, communications preferences and problem-solving styles. Here are the trends IT needs to address to make these workers productive and avoid potential problems. Read more »

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Skype has acquired group messaging startup GroupMe for a rumored $85 million. The deal, while a good move on paper, isn’t going to be enough, as Skype itself is going through an identity crisis — whether it wants to be a consumer or an enterprise communications company. Read more »

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The latest idea from Facebook on how to revolutionize the data center is elegant in its simplicity: put a switch on hard-disk drives that slows their speed when their data is no longer hot. I wonder if Facebook will take up the cause and build it. Read more »

One of the many real-time apps I use every day.

Google+ has already seen some heavy traction, attracting more than 25 million users since launch. Its next big growth spurt might not come from the “+ tab” that runs atop Google services like Gmail but instead from the massive audience of people that watch videos on YouTube. Read more »

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As Britain ponders a crackdown on social media and uses facial recognition to try and identify looters, it reinforces the fact that spending more of our time on public networks such as Twitter and Facebook gives police and governments even more ability to observe our behavior. Read more »

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