It all seems so easy: You log into Facebook, update your status, tell everyone where you are and — voila! — your Timeline is geospatial. Only, while it’s just one extra step for you to add location, building that capability was a tad more complicated for Facebook. Read more »
Mobile deals combine location-aware discounts with mobile marketing campaigns. What are the largest pitfalls in this promising space, though? Privacy and security issues must be addressed to assure consumers their purchases are secure and their location is being closely guarded. Read more at GigaOM Pro »
Gowalla, a developer of a location-based social networking app, has adopted a bold strategy: embrace its archenemies and use them to extend reach. In a new version of its app, Gowalla is making it easy to follow friends check-ins to locations on Foursquare and Facebook Places. Read more »
Groupon is growing faster than virtually any other tech-related company in history, including Google and Facebook, and is expected to close the year with revenue of more than $500 million. What then, are the lessons retailers and other companies can learn from the such incredible ... Read more at GigaOM Pro »
Can social games help encourage people to vote, and also improve democracy? One candidate is hoping they can: Clayton Trotter, who is running for Congress in Texas, has used Facebook Places to create a social-election game in which citizens get points and badges for voting. Read more »
Facebook launched last night a feature called Places that enables users to share their location. Before the launch event had even concluded, the ACLU of Northern California had fired off a missive about how the product fails to protect user privacy. Read more »
Facebook tonight presented its long-awaited Facebook Places product to a large gathering of press at the company’s Palo Alto, Calif. office. Facebook CEO Mark Zuckerberg admitted the company had been working on the product for “a little bit more than a few months.” Read more »
