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	<title>GigaOM &#187; Eric Kreit</title>
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		<title>GigaOM &#187; Eric Kreit</title>
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		<title>How e-readers can be more like animals</title>
		<link>http://gigaom.com/2012/09/27/how-e-readers-can-be-more-like-animals/</link>
		<comments>http://gigaom.com/2012/09/27/how-e-readers-can-be-more-like-animals/#comments</comments>
		<pubDate>Thu, 27 Sep 2012 13:49:09 +0000</pubDate>
		<dc:creator>Laura Hazard Owen</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[e-paper technologies]]></category>
		<category><![CDATA[e-readers]]></category>
		<category><![CDATA[Eric Forsythe]]></category>
		<category><![CDATA[Eric Kreit]]></category>
		<category><![CDATA[Jason Heikenfeld]]></category>
		<category><![CDATA[Kindle]]></category>
		<category><![CDATA[Lydia M. Mäthger]]></category>
		<category><![CDATA[Patrick B. Dennis]]></category>
		<category><![CDATA[Rajesh R. Naik]]></category>
		<category><![CDATA[Roger T. Hanlon]]></category>
		<category><![CDATA[university of cincinnati]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=567239</guid>
		<description><![CDATA[A new study led by researchers at the University of Cincinnati looks at the lessons engineers can learn from color-changing animals like squid, octopus and cuttlefish. They find the secrets of a cuttlefish's skin could be key to helping build a better e-reader.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=567239&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom.com/2012/09/27/how-e-readers-can-be-more-like-animals/e-readers-octopus/" rel="attachment wp-att-567261"><img  title="e-readers octopus" src="http://gigaom2.files.wordpress.com/2012/09/e-readers-octopus.jpg?w=300&#038;h=240" alt="" width="300" height="240" class="size-medium wp-image-567261 alignleft" /></a>How is a Kindle like an octopus? A new research paper from a University of Cincinnati team explores the parallels between animals that can change color and e-paper screens on devices like the Kindle.</p>
<p>&#8220;E-paper still lags behind biological systems in optical performance, especially in color generation,&#8221; <a href="http://rsif.royalsocietypublishing.org/content/early/2012/09/22/rsif.2012.0601.full?sid=af3ba78f-e5d2-46d9-8b88-87ba753ad2f2">the paper&#8217;s authors wrote</a>, &#8221;which is not surprising because biology has had more than a 100-million-year head start. As a result, some e-paper technologies are now attempting to emulate optical effects already perfected in nature. Therefore, e-paper engineers should be examining equivalent biological systems in greater detail.&#8221;</p>
<p>The authors caution that &#8220;comparing a squid and an Amazon Kindle e-reader is not highly meaningful&#8221; (though it makes for a great headline) but &#8220;important comparisons can be made between the function and performance of biological pigments and reflectors, and similarly functioning synthetic pixels and components.&#8221;</p>
<p>A University of Cincinnati <a href="http://www.uc.edu/news/NR.aspx?id=16530">press release</a> distills the paper&#8217;s findings. Animals that change color &#8212; the study looked at the cephalopods, which includes squid, octopus and cuttlefish &#8212; and e-readers are similar, for example, in that &#8220;both use pigment, and both change or achieve color expression by either spreading or compacting that pigment.&#8221; Animals are more efficient at using available light to change color than electronic devices. But electronic devices can change color faster than animals and &#8220;can provide a greater range of colors and more efficient dark or black state.&#8221;</p>
<p>One way that animals could help electronic devices improve: The paper notes that cephalopods can actually change, or &#8220;crinkle,&#8221; their skin&#8217;s texture to match other surfaces, and says that would be useful for &#8220;reconfigurable keyboards used in touch-based smart phones and tablets. It would be highly desirable to provide both visual display of the keyboard and texture/tactile feedback. The ability of cephalopods to modulate the texture of their skin could, in theory, provide a form of tactile feedback.&#8221;</p>
<p>The full paper, &#8220;<a href="http://rsif.royalsocietypublishing.org/content/early/2012/09/22/rsif.2012.0601">Biological vs. Electronic Adaptive Coloration: How Can One Inform the Other?</a>&#8221; is by Eric Kreit, Lydia M. Mäthger, Roger T. Hanlon, Patrick B. Dennis, Rajesh R. Naik, Eric Forsythe and Jason Heikenfeld and is published in <em>The Journal of The Royal Society Interface.</em></p>
<p><em>Octopus photo courtesy of <a href="http://commons.wikimedia.org/wiki/File:Octopus2.jpg">Wikimedia Commons / Albert Kok</a></em></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=567239&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=166014"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=166014" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=567239+how-e-readers-can-be-more-like-animals&utm_content=laurahowen38">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2011/12/forecast-the-evolution-of-the-e-book-market/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=567239+how-e-readers-can-be-more-like-animals&utm_content=laurahowen38">Forecast: the evolution of the e-book market</a></li><li><a href="http://pro.gigaom.com/2012/12/connected-consumer-2013-how-2012-laid-the-groundwork-for-change/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=567239+how-e-readers-can-be-more-like-animals&utm_content=laurahowen38">How consumer media will change in 2013</a></li><li><a href="http://pro.gigaom.com/2012/07/new-strategies-in-consumer-media-cloud-storage/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=567239+how-e-readers-can-be-more-like-animals&utm_content=laurahowen38">The evolution of consumer-media cloud storage</a></li></ul>]]></content:encoded>
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