With downloadable apps taking over the enterprise, how do startups reach enterprise decision makers and purchasing managers? The answer: Your inside sales force. Read more »
Enterprise 2.0 is one of the best opportunities in the technology market. And forward-looking companies are realizing that they need to attract the user, not the IT department. Scott Irwin of Rembrandt Venture Partners breaks down the key components to an effective freemium go-to-market effort. Read more »
Cloud computing, mobile computing and the consumerization of IT are changing the game for IT departments. Section one of our three-part report describes and quantifies each of these trends, demonstrating that they are real now, growing rapidly and perilous to ignore. Read more at GigaOM Pro »
Much of today’s business communication activity still happens in email, but that presents a problem for the current on-the-go workforce. This report, based on a recent survey of business managers, highlights some of the problematic areas around business content collaboration and provides options for working through them. Read more at GigaOM Pro »
“Cloud first” markets — those where companies’ first serious engagements with information technology are in the form of cloud computing — are beginning to emerge. For the BRIC economies in particular, this might mean a chance to adopt low-cost solutions that will give companies a clear ... Read more at GigaOM Pro »
New research from Forrester doesn’t just reveal that consumer phones are invading the enterprise. It also confirms some realities we see under way at offices every day and undercuts other so-called trends often mentioned by media cheerleaders (including GigaOM). What are they? Read more »
Music streaming company TouchTunes is said to have secured $45 million in Series E funding at a $300 million valuation. Although those are some pretty impressive figures, the news is perhaps most notable for how it’s been made public — through an apparently accidental email address typo. Read more »
The efforts to convert corporations to the next-generation Internet addressing scheme are falling on deaf ears. According to Ovum, a mere 3 percent of web traffic is IPv6-enabled and enterprises either aren’t convinced of the need to switch, or think they already have. Read more »
“Untethered,” for most of us, isn’t technical jargon, but rather the ability to work unrestrained, able to jump from one activity to the next without cumbersome tools slowing us down. But to become untethered, we must be willing to move away from old ways of working. Read more »
You can’t innovate without collaboration, and without innovation, companies fail. There is now a whole new world of collaboration tools available to enable what can best be termed “high-impact collaboration.” These break-through tools — workspaces like Box.net, Huddle and Central Desktop or customer-powered support communities like Get Satisfaction — are made possible through the convergence of cloud computing, social software and the ubiquity of mobile technology. With these new technologies, employees can channel their passions and work together more effectively — regardless of where people are located — to accomplish their mission. Additional companies mentioned in this report include Facebook, Apple, Twitter, LiveOps and Microsoft. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
Rypple, which wants to free the enterprise world from “HR software that sucks,” has closed a $7-million funding round from Bridgescale Partners that the two-year-old startup says it plans to use to expand its new San Francisco office and ramp up its word-of-mouth marketing. Read more »
Jive Software today launched what it hopes will become a Facebook-style social networking platform for businesses, complete with an activity stream, an open API and an application store. But whether Jive’s new offering can make social networking more palatable to business users remains to be seen. Read more »
Crowdcast, which offers what it calls “collective intelligence tools” for businesses that are based on crowdsourcing ideas from employees, has launched a new executive dashboard that allows a company to track the predictions that have been made by staff and compare those against official corporate targets. Read more »
Google Buzz — Google’s belated attempt to make Gmail social and sharing relevant — is a neat product, but it’s true value isn’t for consumers; it’s for enterprise customers of Google ... Read more at GigaOM Pro »
Over the last few years, we’ve seen an explosion in the number of web apps available in the enterprise market, covering all sorts of tasks: project management, collaboration, to-do lists, accounting, CRM, social networking, file sharing and more. The list continues to grow, as more applications ... Read more at GigaOM Pro »
Nike’s Shambhala initiative, which kicked off in 1999, aimed to transform Nike’s approach to social and environmental issues. A series of workshops brought together sustainability gurus, speakers and more than 50 managers from across Nike’s many divisions to discuss ways to push the envelope on internal […] Read more »
The enterprise social software market is emerging as one of the fastest growing areas of enterprise applications. As a young market it is full of small and dynamic players but existing enterprise vendors in the content management, communications, and CRM markets are taking notice. Social software is poised to not only disrupt existing enterprise application markets but also organizations and markets by flattening information flows.
As users shift to new modes of communicating on the open web, they are pulling these new models into the enterprise and ushering in cultural and organizational change. This report covers the underlying technological trends, the market and its drivers, and a competitive overview of the vendors. Read more at GigaOM Pro »
