I named Ordoro as one of the 10 Startups to meet at SXSW this year, and the reason was simple. There is a burgeoning culture of people making their living online selling physical goods. It may be the success of Etsy or even just a company that makes an original product that gains wide appeal online — but the Internet has made finding unique goods or items produced by small businesses and individuals even easier.

But while the marketing channel has changed, fulfillment and distribution are still a labor intensive and dull prospect. That’s why Ordoro’s four founders decided to start the company back in June 2010 as a business school project at the University of Texas at Austin. They worked for a year bootstrapping the company and creating the product which lets you see all your stores, print shipping labels and track orders all in one place.

Last year Ordoro raised $600,000 in angel money. Now to get the business through the next 12 months and to continue growing, it raised the Series A round from those angels and Emerge.be, a Belgian company that invests in e-commerce providers. Ordoro competes with features in several big mailing software packages, but is designed to be lightweight, functional and drop-dead simple — it’s designed for the food trailer entrepreneur and app economy world.

Image courtesy of Ordoro.

Related research and analysis from GigaOM Pro:
Subscriber content. Sign up for a free trial.

• 12 tech leaders’ resolutions for 2012
• Takeaways from connected consumer’s second quarter
• The evolution of consumer-media cloud storage