MailChimp wasn’t always a big data company, but 12 years into its existence the company is using its mountains of email data to do everything from modeling spam to connecting subscribers. Read more »
Email marketing may seem like an old-school, if not quaint, tactic. But LiveIntent is convinced it can bring sophisticated web targeting tools to the aging medium to help companies get the most out of what it considers to be their most valuable asset: email subscribers. Read more »
LiveIntent, a New York City-based start-up is announcing today the release of LiveIntent for Publishers, a self-serve tool that allows companies that send out email newsletters, notifications and other communications to place ads that are served up in real-time like online display ads. Read more »
Movable Ink has raised $1.3 million for its real-time email marketing platform and is launching a new app gallery for customers. The company plans to use the money to build out its platform and move into verticals such as retail, publishing, travel, ticketing and events. Read more »
The service provider responsible for Groupon’s daily e-mail deals, suffered a server outage this weekend that looks to have had a staggering effect on Groupon sales in several cities. This seems to play up Groupon’s overall dependence on emails as the primary method of subscriber interaction. Read more »
Recently, I was talking with my accountability partner about email marketing. She’d had a bit of a mishap with one of her email campaigns, and we were trying to figure out how she could possibly correct the situation. Read more »
Yesterday, I wrote about the power of newsletters, but how can you ensure that people actually read your newsletter? Here are a few tips. Read more »
