It’s official: Everyone loves the CMO. But should they?
photo: Shutterstock / Inq
With IT giants including IBM now actively targeting CMOs as primary buyers of IT solutions, you have to wonder if this is really a great idea. Read more »
Salesforce CEO Marc Benioff is still in a buying mood
photo: Rani Molla
Marc Benioff says SaaS leader will continue to buy companies and technologies — and also build internally — to bolster its marketing and services businesses. Read more »
Infusionsoft rakes in $54M to automate marketing for small businesses
photo: Shutterstock/Helder Almeida
Marketing automation SaaS vendors remain hot properties. Oracle bought Eloqua for $871 million, Hubspot nabbed a $35 million mezzanine round, and now Infusionsoft has $54M in fresh cash from Goldman Sachs and others to attack the small business audience. Read more »
Oracle beefs up marketing applications savvy with $871M buy of Eloqua
For its $871 million buyout of Eloqua, Oracle will get more marketing automation expertise and access to more than 1,000 customers. The deal is expected to close in the first half of 2013 and continues Oracle’s fourth quarter buying spree. Read more »
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New challenges for the IT organization
Cloud computing, mobile computing and the consumerization of IT combine to create another force that overwhelms IT departments: complexity, including complexity of devices and applications, physical and virtual computing environments, and related challenges for IT staff. Read more at GigaOM Pro »
