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	<title>GigaOM &#187; ecoATM</title>
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		<title>The cell phone recycling kiosk is slowly invading malls near you</title>
		<link>http://gigaom.com/2013/02/06/the-cell-phone-recycling-kiosk-is-slowly-invading-malls-near-you/</link>
		<comments>http://gigaom.com/2013/02/06/the-cell-phone-recycling-kiosk-is-slowly-invading-malls-near-you/#comments</comments>
		<pubDate>Wed, 06 Feb 2013 16:37:34 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
				<category><![CDATA[Claremont Creek Ventures]]></category>
		<category><![CDATA[CoinStar]]></category>
		<category><![CDATA[ecoATM]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=607902</guid>
		<description><![CDATA[Kiosks are the latest option for you to recycle your perfectly good cell phone that you ditched for a newer model. Startup ecoATM plans to put hundreds of more recycling kiosks into places like malls this year. <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=607902&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom.com/2013/02/06/the-cell-phone-recycling-kiosk-is-slowly-invading-malls-near-you/screen-shot-2013-02-06-at-8-18-48-am/" rel="attachment wp-att-607961"><img  alt="ecoATM" src="http://gigaom2.files.wordpress.com/2013/02/screen-shot-2013-02-06-at-8-18-48-am.png?w=137&#038;h=300" width="137" height="300" class="alignleft size-medium wp-image-607961" /></a>Just got the iPhone 5, and don&#8217;t know what to do with your perfectly fine iPhone 4? (Jerk). Well, there&#8217;s a growing amount of cell phone recycling kiosks coming to malls near you that will pay you cash for your discarded gadgets. ecoATM, a startup that is building out these networks, has just raised $41 million in debt financing from private equity firm Falcon Investment Advisors, <a href="http://www.sec.gov/Archives/edgar/data/1568176/000156817613000001/xslFormDX01/primary_doc.xml">according to a filing</a>, which could help it start pushing out a much higher volume of these kiosks.</p>
<p>Five-year-old ecoATM&#8217;s kiosks use technology to identify the recycled item (like your basically new iPhone), quantify its condition and worth, and offer you compensation in cash or coupons. The company has about 300 kiosks across 20 states as of now, spokeswoman Anita Giani tells me, which is up from the <a href="http://gigaom.com/2012/01/16/the-internet-of-things-meets-cell-phone-recycling/">50 kiosks they had installed about a year ago</a>.</p>
<p>That&#8217;s steady growth, though a bit slower ramp up than they <a href="http://gigaom.com/2010/02/17/cash-for-trash-ecoatm-lands-funding-for-recycling-kiosks/">had expected a few years ago</a>. But Giani says that ecoATM is looking to install hundreds of kiosks more this year, and has also expanded the types of devices it can accept to recently to include tablets.</p>
<p>ecoATM&#8217;s kiosks also have wireless connections, and the boxes use software from startup Axeda to run diagnostics and do remote management. The company can do remote software refreshes on its kiosks, and it can also fix any problems with the kiosks without having to send a technician in person out to each kiosk.</p>
<p><a href="http://gigaom.com/2013/02/06/the-cell-phone-recycling-kiosk-is-slowly-invading-malls-near-you/screen-shot-2013-02-06-at-8-21-52-am/" rel="attachment wp-att-607967"><img  alt="ecoATM" src="http://gigaom2.files.wordpress.com/2013/02/screen-shot-2013-02-06-at-8-21-52-am.png?w=300&#038;h=224" width="300" height="224" class="alignright size-medium wp-image-607967" /></a>This debt round is separate from the company&#8217;s previous equity rounds. Before that Series B, ecoATM had also raised <a href="http://gigaom.com/2011/02/16/ecoatm-raises-14-4m-for-ecycling-kiosks/">$14.4 million Series A round in early 2011</a>. The company has a set of strategic backers that could be a strong asset to get its kiosks into more stores, including change kiosk giant Coinstar, Oakland venture firm Claremont Creek Ventures, Tao Ventures, and Singapore billionaire Koh Boon Hwee.</p>
<p>I&#8217;ve been watching the company&#8217;s site for a few years, and it&#8217;s now added a lot more information about the technology and methods they are using to combat theft. The problem with the kiosks is that if someone steals a new iPhone, and takes it to the kiosk, it could provide an easy way to get cash for the stolen device. After a friend&#8217;s phone was stolen recently in San Francisco, the police actually told her to go down to check an area that had recycling options, as it wasn&#8217;t uncommon for phones to end up there.</p>
<p>ecoATM says to <a href="http://www.ecoatm.com/law-enforcement.html">fight theft</a>, they have established methods like: requiring a drivers license to recycle goods, the recycler has to be 18 or over, the recycler gives a thumbprint, the devices are kept for 14 days as a precaution, the kiosks use remote cameras to take photos of and monitor the recycler, and serial numbers are kept of the devices to check against reported stolen goods.</p>
<p><em>This story was updated at 9:308AM to confirm that ecoATM&#8217;s debt round was separate from its former equity rounds.</em></p>
<p><em>This story was updated at 2:56PM to add that the $40 million in debt funding came from private equity firm Falcon Investment Advisors.</em></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=607902&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=441583"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=441583" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=607902+the-cell-phone-recycling-kiosk-is-slowly-invading-malls-near-you&utm_content=katiefehren">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/04/why-tomorrow’s-ipad-will-need-a-battery-breakthrough/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=607902+the-cell-phone-recycling-kiosk-is-slowly-invading-malls-near-you&utm_content=katiefehren">Why tomorrow’s iPad will need a battery breakthrough</a></li><li><a href="http://pro.gigaom.com/2011/06/what-cell-phones-can-teach-us-about-energy-efficiency/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=607902+the-cell-phone-recycling-kiosk-is-slowly-invading-malls-near-you&utm_content=katiefehren">What cell phones can teach us about energy efficiency</a></li><li><a href="http://pro.gigaom.com/2010/05/why-google-android%e2%80%99s-electric-vehicle-deal-with-gm-matters/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=607902+the-cell-phone-recycling-kiosk-is-slowly-invading-malls-near-you&utm_content=katiefehren">Why Google Android’s Electric Vehicle Deal With GM Matters</a></li></ul>]]></content:encoded>
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		<slash:comments>4</slash:comments>
	
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			<media:title type="html">ecoATM</media:title>
		</media:content>

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			<media:title type="html">ecoATM</media:title>
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		<item>
		<title>EcoATM raises $17M for nationwide rollout of e-waste kiosks</title>
		<link>http://gigaom.com/2012/05/01/ecoatm-raises-17m-for-nationwide-rollout-of-e-waste-kiosks/</link>
		<comments>http://gigaom.com/2012/05/01/ecoatm-raises-17m-for-nationwide-rollout-of-e-waste-kiosks/#comments</comments>
		<pubDate>Tue, 01 May 2012 20:11:28 +0000</pubDate>
		<dc:creator>Ucilia Wang</dc:creator>
				<category><![CDATA[Claremont Creek Ventures]]></category>
		<category><![CDATA[ecoATM]]></category>
		<category><![CDATA[EPA]]></category>
		<category><![CDATA[Koh Boon Hwee]]></category>
		<category><![CDATA[Lisa Jackson]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=516414</guid>
		<description><![CDATA[San Diego-based EcoATM wants to make for electronic recycling convenient and even rewarding (with cash!), and the idea has enabled it to raise  a B round of about $17 million to expand its reach nationwide.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=516414&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2010/04/ecoatmimage4.jpg"><img  title="Green:Net Launchpad: ecoATM and Soneter Win" src="http://gigaom2.files.wordpress.com/2010/04/ecoatmimage4.jpg?w=183&#038;h=300" alt="" width="183" height="300" class="alignleft size-medium wp-image-76030" /></a>Will the supermarket kiosk craze that helps you cash in coins, rent DVDs and recycle water bottles lead to a boom in gadget and cell phone recycling? A startup called ecoATM hopes so, and its idea to build electronics recycling kiosks nationwide has enabled it to raise a series B round of funding of about $17 million, the company said Tuesday.</p>
<p>The San Diego <a href="http://www.ecoatm.com/eco-atm.htm">startup puts kiosks</a> in shopping malls and other retail spaces &#8212; particularly in locations near stores selling consumer electronics &#8212; that dispense cash, gift cards or coupons for mobile gadgets. The company has lined up buyers who promise to pay for the gadgets it collects, so when a consumer uses the kiosk to sell her phone, ecoATM can search for the best price from among its network of buyers and pass on part of that revenue to the consumer.</p>
<p>The company <a href="http://gigaom.com/cleantech/ecoatm-raises-14-4m-for-ecycling-kiosks/">raised $14.4 million</a> only over a year ago, and investors from that round, including Claremont Creek Ventures and Coinstar, also put money into the new round. New investors include PI Holdings, Moore Venture Partners and <a href="http://www.ntu.edu.sg/AboutNTU/organisation/Pages/KohBoonHwee.aspx">Koh Boon Hwee</a>, who ecoATM describes as a “Singapore billionaire” (he was former chairman of Singapore Airlines and Singapore Telecom and worked at Hewlett-Packard).</p>
<p>EcoATM already has kiosks operating in <a href="http://www.ecoatm.com/about-locations.htm">about 50 locations in California</a> and a smattering more in other states such as Kansas, Nebraska and Washington, according to the company’s website. The one at the Nebraska Furniture Mart was the <a href="http://www.ecoatm.com/ecoATMPR100109.pdf">company’s first installation</a> and put in service in the fall of 2009. The company used to have a more ambitious plan of installing 200 kiosks by the end of 2010.</p>
<p>The new funding will enable the company to carry out a broader, national rollout, said ecoATM’s CEO, Tom Tullie, <a href="http://www.ereleases.com/pr/ecoatm-attracts-17-million-investments-78280">in a statement</a>.</p>
<p>E-waste recycling isn’t a new idea, but making it convenient could help it become a habit. Even though people know recycling is a good thing, they may not go out of their way to hunt for recycling centers and drive there or ship their gadgets. Some recycling centers take old gadgets but don’t pay for them. So getting money or other goodies in return could be an attractive incentive.</p>
<p>The Consumers Electronics Association <a href="http://www.epa.gov/osw/conserve/materials/ecycling/#_ftnref1">estimated back in 2008</a> that each American household owned 24 electronic devices. The head of the federal Environmental Protection Agency, <a href="http://earth911.com/news/2010/08/04/epa-admin-urges-tech-companies-to-consider-recycling-in-design/">Lisa Jackson, has called</a> on electronic companies to think about how their gadgets could be recycled while they are designing products. In 2005, <a href="http://gigaom.com/cleantech/how-to-recycle-your-gadgets/">the U.S. generated 2 million tons of e-waste</a> and only about 350,000 tons of them were recycled, the EPA said. The rest just ended up in landfills here and abroad.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=516414&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=969786"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=969786" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=516414+ecoatm-raises-17m-for-nationwide-rollout-of-e-waste-kiosks&utm_content=uciliawang">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/05/locating-data-centers-in-an-energy-constrained-world/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=516414+ecoatm-raises-17m-for-nationwide-rollout-of-e-waste-kiosks&utm_content=uciliawang">Locating data centers in an energy-constrained world</a></li><li><a href="http://pro.gigaom.com/2012/04/green-it-q1-ups-downs-for-evs-quest-for-low-power-server/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=516414+ecoatm-raises-17m-for-nationwide-rollout-of-e-waste-kiosks&utm_content=uciliawang">Ups and downs for cleantech in Q1</a></li><li><a href="http://pro.gigaom.com/2011/05/how-a-snapshot-of-a-green-data-center-can-be-misleading/?utm_source=cleantech&utm_medium=editorial&utm_campaign=auto3&utm_term=516414+ecoatm-raises-17m-for-nationwide-rollout-of-e-waste-kiosks&utm_content=uciliawang">How a Snapshot of a Green Data Center Can Be Misleading</a></li></ul>]]></content:encoded>
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			<media:title type="html">Green:Net Launchpad: ecoATM and Soneter Win</media:title>
		</media:content>

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			<media:title type="html">Green:Net Launchpad: ecoATM and Soneter Win</media:title>
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		<title>CES 2012: a recap and analysis</title>
		<link>http://pro.gigaom.com/2012/02/ces-2012-a-recap-and-analysis/</link>
		<comments>http://pro.gigaom.com/2012/02/ces-2012-a-recap-and-analysis/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 23:40:31 +0000</pubDate>
		<dc:creator><a href="http://pro.gigaom.com/members/derek1/" rel="author">Derek Kerton</a></dc:creator>
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		<guid isPermaLink="false">http://pro.gigaom.com/?p=96459</guid>
		<description><![CDATA[This year’s CES was the biggest in the show’s 44-year history. It boasted 15 miles of exhibit hall aisles, 3,100 booths and 153,000 attendees. It is easy to be jaded by the endlessly repetitive products, but the thousands of innovations point toward a future of connectivity.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=480081&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>This year’s CES was the biggest in the show’s 44-year history, boasting 15 miles of exhibit hall aisles, 3,100 booths and 153,000 attendees. The Kerton Group sent three delegates to CES to scout out new products, listen to keynotes, watch announcements and get tips from insiders. This report, which bundles those findings together, serves as an outline of the major launches and overarching trends at CES (think smartphones for $0, Androidification and connectivity) as well as an analysis of what those developments mean for the larger consumer electronics picture. Companies mentioned in this report include Apple, Tesla and T-Mobile. For a full list of companies, and to read the full report, sign up for a free trial.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=480081&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=830592"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=830592" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=pro&utm_medium=editorial&utm_campaign=auto3&utm_term=480081+ces-2012-a-recap-and-analysis&utm_content=gigaedit">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/05/the-living-room-reinvented-trends-technologies-and-companies-to-watch/?utm_source=pro&utm_medium=editorial&utm_campaign=auto3&utm_term=480081+ces-2012-a-recap-and-analysis&utm_content=gigaedit">Who and what to watch in the new era of the living room</a></li><li><a href="http://pro.gigaom.com/2011/11/connected-world-the-consumer-technology-revolution/?utm_source=pro&utm_medium=editorial&utm_campaign=auto3&utm_term=480081+ces-2012-a-recap-and-analysis&utm_content=gigaedit">Connected world: the consumer technology revolution</a></li><li><a href="http://pro.gigaom.com/2011/09/the-future-of-mobile-a-segment-analysis-by-gigaom-pro/?utm_source=pro&utm_medium=editorial&utm_campaign=auto3&utm_term=480081+ces-2012-a-recap-and-analysis&utm_content=gigaedit">The future of mobile: a segment analysis by GigaOM Pro</a></li></ul>]]></content:encoded>
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		<title>ecoATM Raises $14.4M for eCycling Kiosks</title>
		<link>http://gigaom.com/2011/02/16/ecoatm-raises-14-4m-for-ecycling-kiosks/</link>
		<comments>http://gigaom.com/2011/02/16/ecoatm-raises-14-4m-for-ecycling-kiosks/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 16:35:24 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
				<category><![CDATA[@NYT]]></category>
		<category><![CDATA[Claremont Creek Ventures]]></category>
		<category><![CDATA[CoinStar]]></category>
		<category><![CDATA[ecoATM]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=298713</guid>
		<description><![CDATA[Will kiosks in stores finally convince us all to recycle our gadgets and cell phones? Startup ecoATM and its investors think so -- on Wednesday, ecoATM announced it's raised a Series A round of $14.4 million in funding from Coinstar and Claremont Creek Ventures.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=298713&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2010/04/ecoatmimage4.jpg"><img title="Green:Net Launchpad: ecoATM and Soneter Win" src="http://gigaom2.files.wordpress.com/2010/04/ecoatmimage4.jpg?w=183&#038;h=300" alt="" width="183" height="300" class="alignleft size-medium wp-image-76030"></a>Will kiosks strategically placed in stores finally convince us all to recycle our gadgets and cell phones? Startup ecoATM (a <a href="http://gigaom.com/cleantech/greennet-launchpad-ecoatm-and-soneter-win/">Green:Net 2010 launchpad company</a>) and its investors think so; on Wednesday, ecoATM announced it has raised a Series A round of $14.4 million in funding from kiosk giant Coinstar, Oakland, Calif.-based venture capital firm Claremont Creek Ventures, and venture debt from Silicon Valley Bank (SVB). (For more info on <a href="http://event.gigaom.com/greennet/?utm_source=cleantech&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=298713+ecoatm-raises-14-4m-for-ecycling-kiosks&amp;utm_content=katiefehren">Green:Net 2011 in April, see here</a>).</p>
<p>Coinstar, which runs businesses around kiosks that count coins and  kiosks that rent DVDs (Redbox), <a href="http://gigaom.com/cleantech/from-coin-counting-to-e-cycling-coinstar-backs-ecoatm/">backed  ecoATM back in August 2010</a>, and ecoATM <a href="http://gigaom.com/cleantech/cash-for-trash-ecoatm-lands-funding-for-recycling-kiosks/">raised its first round</a> of financing from Tao Venture partners back in February 2010.</p>
<p>Cash for high-tech trash. That’s the basic concept for the recycling  kiosk from ecoATM.  You drop off old electronics at one of these  machines; it calculates  their value, then pays you on the spot, in cash  or coupons. The company says its secret sauce is the kiosks’ ability to  automatically estimate —  using electronic and visual techniques — a  price of the unwanted items  that will give consumers an immediate  financial incentive to recycle  at the station.</p>
<p>As of the middle of last year, the three-year old company had built a network of 50 buyers around  the globe that take the used consumer electronics devices ecoATM  collects from its  kiosks (from mobile phones to iPods to MP3  players  to game cartridges) and recycles the components. ecoATM says it finds  the best  price for the devices, then passes a portion of that revenue  onto  its customers.</p>
<p>ecoATM aimed to deploy 200 kiosks across the U.S. by the end of 2010, mostly  in  electronics retailers, but I’m not sure of its latest figures. Typically, customers receive coupons for  buying  products in the store where the kiosk resides, and ecoATM then   reimburses the store for the value of the exchange.</p>
<p>Incentivizing consumers to recycle gadgets and cell phones has been incredibly difficult. The EPA says that in 2005, <a href="http://gigaom.com/cleantech/how-to-recycle-your-gadgets/">the U.S. generated 2 million tons of e-waste</a> and only about 350,000 tons of it was recycled. The remaining bulk ends  up in landfills.</p>
<p>All that valuable waste has led to a flurry of  activity in the  recycling market, with a half-dozen startups launching web  sites like <a href="http://deals.venturebeat.com/2008/01/30/second-rotation-picks-up-44-for-electronics-recycling/">SecondRotation</a>, which help consumers find homes for their used goods (here’s a <a href="http://gigaom.com/cleantech/5-sites-that-want-your-janky-gadgets/">list of five such sites</a>). The high-profile green VCs at  Kleiner Perkins backed <a href="http://gigaom.com/cleantech/recyclebank-adds-28m-joins-up-with-kashless/">RecycleBank</a>, which partners with cities to provide incentives for residential recycling.</p>
<p>ecoATM’s founder and former CEO Mark Bowles (now CMO) told me last year that he thought  the website-as-recycling-center model doesn’t work.  Most people don’t  want to go through the hassle of labeling and shipping  their used items  and finding prospective buyers. ecoATM, he said, is  all about  convenience.</p>
<p>This morning, ecoATM says its kiosks in trial locations have collected “tens of thousands of  devices” over the past year and paid out “hundreds of thousands of dollars  in return for recycling.” In addition to the announcement about funding, ecoATM said this morning it has been awarded a Phase 1 grant by the National Science Foundation and the  United States Patent and Trademark Office has granted the company its first patent  on the ecoATM system.</p>
<p><strong>For more research, check out GigaOM Pro (subscription required):</strong></p>
<ul><li><a href="http://pro.gigaom.com/2010/10/report-cleantechs-third-quarter-growing-pains/?utm_source=cleantech&amp;utm_medium=editorial&amp;utm_content=katiefehren&amp;utm_campaign=intext&amp;utm_term=298713+ecoatm-raises-14-4m-for-ecycling-kiosks">Report: Cleantech’s Third Quarter Growing Pains</a></li>
<li><a href="http://pro.gigaom.com/2010/07/the-real-reason-google-is-buying-wind-power/?utm_source=cleantech&amp;utm_medium=editorial&amp;utm_content=katiefehren&amp;utm_campaign=intext&amp;utm_term=298713+ecoatm-raises-14-4m-for-ecycling-kiosks">The Real Reason Google Is Buying Wind Power</a></li>
<li><a href="http://pro.gigaom.com/2010/08/report-an-assessment-of-the-lighting-control-market-segment/?utm_source=cleantech&amp;utm_medium=editorial&amp;utm_content=katiefehren&amp;utm_campaign=intext&amp;utm_term=298713+ecoatm-raises-14-4m-for-ecycling-kiosks">An Assessment of the Lighting Controls Market</a></li>
</ul>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=298713&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=554168"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=554168" /></a></p>]]></content:encoded>
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		<slash:comments>5</slash:comments>
	
		<media:thumbnail url="http://gigaom2.files.wordpress.com/2010/04/ecoatmimage4.jpg?w=91" />
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			<media:title type="html">Green:Net Launchpad: ecoATM and Soneter Win</media:title>
		</media:content>

		<media:content url="http://0.gravatar.com/avatar/0c61eb5d3c638c5b371fc84afd2831b4?s=96&#38;d=retro&#38;r=PG" medium="image">
			<media:title type="html">katiefehren</media:title>
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			<media:title type="html">Green:Net Launchpad: ecoATM and Soneter Win</media:title>
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		<title>From Coin Counting to E-cycling: Coinstar Backs ecoATM</title>
		<link>http://gigaom.com/2010/08/12/from-coin-counting-to-e-cycling-coinstar-backs-ecoatm/</link>
		<comments>http://gigaom.com/2010/08/12/from-coin-counting-to-e-cycling-coinstar-backs-ecoatm/#comments</comments>
		<pubDate>Thu, 12 Aug 2010 15:17:01 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
				<category><![CDATA[@NYT]]></category>
		<category><![CDATA[@SYN]]></category>
		<category><![CDATA[CNN Green]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[CoinStar]]></category>
		<category><![CDATA[ecoATM]]></category>
		<category><![CDATA[Tao Venture]]></category>

		<guid isPermaLink="false">http://earth2tech.com/?p=63784</guid>
		<description><![CDATA[All hail the kiosk! This morning Coinstar, which runs businesses around kiosks that count coins and kiosks that rent DVDs, announced that it has invested in ecoATM, a startup that has developed a kiosk for recycling electronics.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=63784&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://earth2tech.files.wordpress.com/2010/04/ecoatmimage.jpg"><img title="ecoATMimage" src="http://earth2tech.files.wordpress.com/2010/04/ecoatmimage.jpg?w=183&#038;h=300" alt="" width="183" height="300" class=" alignleft"></a>All hail the kiosk! This morning Coinstar, which runs businesses around kiosks that count coins and kiosks that rent DVDs (redbox), announced that it has invested in ecoATM, a startup that has developed a kiosk for recycling electronics. San Diego, Calif.-based ecoATM was also one of our <a href="http://earth2tech.com/2010/04/29/greennet-launchpad-ecoatm-and-soneter-win/">Green:Net 2010 launchpad winners</a> and <a href="http://earth2tech.com/2010/02/17/cash-for-trash-ecoatm-lands-funding-for-recycling-kiosks/">raised its first round</a> of VC financing from Tao Venture partners back in February. The terms of Coinstar’s investment were not disclosed.</p>
<p>Cash for high-tech trash. That’s the basic concept for the recycling kiosk from ecoATM.  You drop off old electronics at one of these machines, it calculates  their value, then pays you on the spot, in cash or coupons. The company says its secret sauce is its kiosks’ ability to automatically estimate —  using electronic and visual techniques — a price of the unwanted items  that will give consumers an immediate financial incentive to recycle  at the station.</p>
<p>The two year old company says it has built a network of 50 buyers around the globe that will  take used consumer electronics devices that it collects from its  kiosks (from mobile phones to iPods to MP3  players to game cartridges) and recycles the components. ecoATM finds  the best price for the devices and then passes a portion of that revenue  onto its customers.</p>
<p>The company told us earlier this year that it aims to deploy 200 kiosks across the U.S. by the end of the year, mostly in  electronics retailers. Typically, customers receive coupons for buying  products in the store where the kiosk resides, and ecoATM then  reimburses the store for the value of the exchange.</p>
<p>Incentivizing consumers to recycle gadgets and cell phones has been incredibly difficult. The EPA says that in 2005, <a href="http://earth2tech.com/2007/10/25/how-to-recycle-your-gadgets/">the U.S. generated 2 million tons of e-waste</a> and only about 350,000 tons of it was recycled. The remaining bulk ends  up in landfills.</p>
<p>All that valuable waste has led to a flurry of  activity in the recycling market, with a half dozen startups launching web  sites like <a href="http://deals.venturebeat.com/2008/01/30/second-rotation-picks-up-44-for-electronics-recycling/">SecondRotation</a> that help consumers find homes for their used goods (here’s a <a href="http://earth2tech.com/2008/03/25/5-sites-that-want-your-janky-gadgets/">list of five such sites</a>). The high profile green VCs at  Kleiner Perkins-backed <a href="http://earth2tech.com/2009/11/03/recyclebank-adds-28m-joins-up-with-kashless/">RecycleBank</a>, which partners with cities to provide incentives for residential recycling.</p>
<p>ecoATM’s CEO Mark Bowles told us earlier this year that he thought the web site-as-recycling-center model doesn’t work.  Most people don’t want to go through the hassle of labeling and shipping  their used items and finding prospective buyers. ecoATM, he says, is  all about convenience.</p>
<p><strong>For more research on cleantech financing check out GigaOM Pro (subscription required):</strong></p>
<p><a href="http://pro.gigaom.com/2010/03/cleantech-financing-trends-2010-and-beyond/?utm_source=cleantech&amp;utm_medium=editorial&amp;utm_content=katiefehren&amp;utm_campaign=intext&amp;utm_term=63784+from-coin-counting-to-e-cycling-coinstar-backs-ecoatm">Cleantech Financing Trends: 2010 &amp; Beyond</a></p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=63784&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=427980"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=427980" /></a></p>]]></content:encoded>
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		<slash:comments>1</slash:comments>
	

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		<title>Announcing Our Green:Net Launchpad 10 Winners</title>
		<link>http://gigaom.com/2010/03/25/announcing-our-greennet-launchpad-10-winners/</link>
		<comments>http://gigaom.com/2010/03/25/announcing-our-greennet-launchpad-10-winners/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 14:04:36 +0000</pubDate>
		<dc:creator>Katie Fehrenbacher</dc:creator>
				<category><![CDATA[green building]]></category>
		<category><![CDATA[Smart Grid]]></category>
		<category><![CDATA[Building Solutions]]></category>
		<category><![CDATA[ecoATM]]></category>
		<category><![CDATA[GE]]></category>
		<category><![CDATA[green:net]]></category>
		<category><![CDATA[People Power]]></category>
		<category><![CDATA[Vecarius]]></category>

		<guid isPermaLink="false">http://earth2tech.com/?p=54076</guid>
		<description><![CDATA[One of my favorite parts of last year's Green:Net event was the launchpad section, where 10 companies that are using information technology to fight climate change launch themselves or new products. So I'm excited to announce this year's 10 winners of the Green:Net2010 Launchpad.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=54076&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2010/03/traces25.jpg"><img title="traces2" src="http://gigaom2.files.wordpress.com/2010/03/traces25.jpg?w=300&#038;h=200" alt="" width="300" height="200" class=" alignleft"></a>One of my favorite parts of last year’s Green:Net event was the launchpad section, where 10 companies that are using information technology in various ways to fight climate change launch themselves out of stealth mode or unveil interesting new products. So I’m very excited to announce this year’s 10 winners of the <a href="http://events.earth2tech.com/greennet/10/">Green:Net 2010</a> launchpad. In addition to our list of speakers, which includes California Attorney General and gubernatorial candidate Jerry Brown, and investor Vinod Khosla, we can’t wait for the lineup on April 29. Drum roll please. . .</p>
<p><img title="peoplepowerlogo" src="http://gigaom2.files.wordpress.com/2010/03/peoplepowerlogo5.jpg?w=210&#038;h=55" alt="" width="210" height="55" class=" alignleft"><strong>1). <a href="http://www.peoplepowerco.com/">People Power</a>:</strong> Wireless <a href="http://earth2tech.com/2009/11/09/people-power-revs-up-wireless-energy-management-with-open-source/">energy management startup People Power</a> just released its software developer’s kit called SuRF (Sensor Ultra Radio Frequency) which is based on the open source platform OSHAN (Open Source Home Area Network). When open source meets home energy management, the potential is massive. The company plans to reveal new details about its strategy, plans and products.</p>
<p><img title="vecariuslogo" src="http://gigaom2.files.wordpress.com/2010/03/vecariuslogo5.jpg?w=108&#038;h=140" alt="" width="108" height="140" class=" alignleft"><strong>2). <a href="http://vecarius.com/">Vecarius</a>:</strong> Vecarius is using power electronics, energy harvesting, energy storage and advanced materials to increase the energy efficiency of vehicles. As co-founder William Sanchez explained to us recently, at the end of the day vehicle energy efficiency can be boosted through chips, software and computing. Vecarius says its patent-pending technology can “recapture a large portion of the 75 percent of energy lost in internal combustion engine and hybrid vehicles.”</p>
<p><img title="ecoATMlogo2" src="http://gigaom2.files.wordpress.com/2010/03/ecoatmlogo25.jpg?w=182&#038;h=89" alt="" width="182" height="89" class=" alignleft"><strong>3). <a href="http://www.ecoatm.com/">ecoATM</a>:</strong> Cash for high-tech trash. That’s the basic concept for the <a href="http://earth2tech.com/2010/02/17/cash-for-trash-ecoatm-lands-funding-for-recycling-kiosks/">recycling kiosk — or “Automated eCycling Stations” from startup ecoATM</a>. You drop off old electronics at one of these machines, it calculates their value, then pays you on the spot, in cash or coupons.</p>
<p><img title="buildingsolutionslogo" src="http://gigaom2.files.wordpress.com/2010/03/buildingsolutionslogo5.jpg?w=210&#038;h=79" alt="" width="210" height="79" class=" alignleft"><strong>4). <a href="://www.buildingsolutions.com">Building Solutions</a>:</strong> Building Solutions has developed software called “Home Performance Pro,” which is an easy-to-use, detailed and accurate home testing software, “built by energy auditors for energy auditors.” The stimulus package has allocated billions of dollars for “<a href="http://earth2tech.com/2009/01/29/the-weatherization-stimulus-funds-so-much-money-so-little-time/">weatherization</a>,” which is basically making buildings more energy efficient through things like upgrading insulation, heating and cooling systems, air filters and windows. The first step to knowing if a home needs these things is an audit.</p>
<p><img title="GElogo" src="http://gigaom2.files.wordpress.com/2010/03/gelogo5.jpg?w=210&#038;h=68" alt="" width="210" height="68" class=" alignleft"><strong>5). GE:</strong> O.K. so conglomerate General Electric isn’t exactly a startup, but the company plans to announce an innovative new product for energy efficient backup power. We’ll hold the details for the launchpad event.</p>
<p><img title="energicslogo" src="http://gigaom2.files.wordpress.com/2010/03/energicslogo5.jpg?w=210&#038;h=77" alt="" width="210" height="77" class=" alignleft"><strong>6). <a href="http://energics.net/Home.html">energics</a>:</strong> If you thought the Smart Grid just arrived, get ready for Smart Grid 3.0 says the team at energics. The company has developed software that can develop patterns to dynamically drive process models, build context and relevance, and progressively “learn” and automate smart grid systems. If there’s something the smart grid sorely needs it’s automation deep within the network of the grid (see <a href="http://pro.gigaom.com/2010/02/new-opportunities-in-the-smart-grid/?utm_source=cleantech&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=54076+announcing-our-greennet-launchpad-10-winners&amp;utm_content=katiefehren">New Opportunities in the Smart Grid</a>, on GigaOM Pro, subscription required).</p>
<p><img title="ecovouchlogo" src="http://gigaom2.files.wordpress.com/2010/03/ecovouchlogo5.jpg?w=164&#038;h=140" alt="" width="164" height="140" class=" alignleft"><strong>7). <a href="http://twitter.com/ecoVouch">ecoVouch</a>:</strong> ecoVouch is a free web-based application for the iPhone that helps users find eco-friendly products and services close by. The folks behind ecoVouch plan to launch their platform that enables sustainable businesses to communicate effectively to participants through display ads, vouchers or a loyalty program, in a new and social way.</p>
<p><img title="soneterlogo" src="http://gigaom2.files.wordpress.com/2010/03/soneterlogo5.jpg?w=210&#038;h=78" alt="" width="210" height="78" class=" alignleft"><strong>8). <a href="http://soneter.com/">Soneter</a>:</strong> “Know your flow.” That’s the motto behind Soneter’s meter technology that modifies water consumption behavior in the multifamily housing sector. The company’s product, which doesn’t require a retrofit or pipe cutting, tracks individual unit water use in real time and automatically bills them based on consumption.</p>
<p><img title="carbonvoyagelogo" src="http://gigaom2.files.wordpress.com/2010/03/carbonvoyagelogo5.jpg?w=210&#038;h=109" alt="" width="210" height="109" class=" alignleft"><strong>9). <a href="http://www.carbonvoyage.com/">Carbon Voyage</a>:</strong> Carbon Voyage’s web site enables users to compare travel options based on both cost and environmental impact. The service will find opportunities to fill empty journeys (taxis), share trips and help customers move onto low carbon transport alternatives. Right now the London-based team is focused on the U.K., but has plans to expand into other markets.</p>
<p><img title="ecoDomuslogo" src="http://gigaom2.files.wordpress.com/2010/03/ecodomuslogo5.jpg?w=210&#038;h=58" alt="" width="210" height="58" class=" alignleft"><strong>10). <a href="http://www.ecodomus.com/">ecoDomus</a>:</strong> ecoDomus’ software and services provide intelligent analysis of a building’s performance, including helping with LEED compliance, and leading to better maintenance practices that result in significant energy savings. ecoDomus’ product integrates a Building Information Model, a 3D representation of a facility, and real-time facility operations data acquired via sensors.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=54076&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=711223"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=711223" /></a></p>]]></content:encoded>
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		<slash:comments>7</slash:comments>
	
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		<title>Cash for Trash: ecoATM Lands Funding for Recycling Kiosks</title>
		<link>http://gigaom.com/2010/02/17/cash-for-trash-ecoatm-lands-funding-for-recycling-kiosks/</link>
		<comments>http://gigaom.com/2010/02/17/cash-for-trash-ecoatm-lands-funding-for-recycling-kiosks/#comments</comments>
		<pubDate>Wed, 17 Feb 2010 19:04:19 +0000</pubDate>
		<dc:creator>Justin Moresco</dc:creator>
				<category><![CDATA[CNN Startups]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[NYT Company News]]></category>
		<category><![CDATA[NYT Startups]]></category>
		<category><![CDATA[SYN Straight News]]></category>
		<category><![CDATA[ecoATM]]></category>
		<category><![CDATA[Moresco]]></category>
		<category><![CDATA[recycling]]></category>

		<guid isPermaLink="false">http://earth2tech.com/?p=51565</guid>
		<description><![CDATA[Cash for high-tech trash. That&#8217;s the basic concept for the recycling kiosk from ecoATM. You drop off old electronics at one of these machines, it calculates their value, then pays you on the spot, in cash or coupons. Think it&#8217;ll work? Apparently some venture capitalists do, [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=51565&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><img  title="ecoatmkiosk" src="http://gigaom2.files.wordpress.com/2010/02/ecoatmkiosk6.jpg?w=228&#038;h=399" alt="" width="228" height="399" class=" alignleft" />Cash for high-tech trash. That&#8217;s the basic concept for the recycling kiosk from <a href="http://www.ecoatm.com/about.htm">ecoATM</a>. You drop off old electronics at one of these machines, it calculates their value, then pays you on the spot, in cash or coupons. Think it&#8217;ll work? Apparently some venture capitalists do, because ecoATM <a href="http://www.pehub.com/63858/ecoatm-raises-first-vc-round-coinstar-founder-joins-board/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+pehub%2Fnews%2Fvc+%28PE+HUB+News+%28VC+Deals%29%29">announced</a> Wednesday its first round of venture funding, led by Tao Venture partners.</p>
<p>ecoATM’s secret sauce is its kiosks&#8217; ability to automatically estimate &#8212; using electronic and visual techniques &#8212; a price of the unwanted items that will give consumers an &#8220;immediate financial incentive&#8221; to recycle at the station, Mark Bowles, ecoATM’s chief marketing officer, told us today. The company has built a network of 50 buyers around the globe that will take used consumer electronics devices that ecoATM collects from its kiosks (currently just mobile phones but soon expanding to iPods, MP3 players and game cartridges) and recycle the components. ecoATM finds the best price for the devices and then passes a portion of that revenue onto its customers.<br />
<span id="more-51565"></span></p>
<p>So far the company has placed five kiosks, and it aims to deploy 200 across the U.S. by the end of the year, mostly in electronics retailers. Typically, customers receive coupons for buying products in the store where the kiosk resides, and ecoATM then reimburses the store for the value of the exchange. But the coupon model encourages more spending, which contributes to more waste. That might be part of the reason Bowles said ecoATM is also experimenting with paying customers in cash.</p>
<p>ecoATM has certainly hit upon a market ripe for innovation. The EPA says that in 2005 <a href="http://earth2tech.com/2007/10/25/how-to-recycle-your-gadgets/">the U.S. generated 2 million tons of e-waste</a> and only about 350,000 tons of it was recycled. The remaining bulk ends up in landfills. All that valuable waste has led to a flurry of activity in the recycling market, much of it so far revolving around web sites like <a href="http://deals.venturebeat.com/2008/01/30/second-rotation-picks-up-44-for-electronics-recycling/">SecondRotation</a> that help consumers find homes for their used goods (here’s a <a href="http://earth2tech.com/2008/03/25/5-sites-that-want-your-janky-gadgets/">list of five such sites</a>).  In another example, Kleiner Perkins-backed <a href="http://earth2tech.com/2009/11/03/recyclebank-adds-28m-joins-up-with-kashless/">RecycleBank</a> partners with cities to provide incentives for residential recycling.</p>
<p>But Bowles says the web site-as-recycling-center model doesn’t work. Most people don’t want to go through the hassle of labeling and shipping their used items and finding prospective buyers. ecoATM, he says, is all about convenience.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=51565&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=818630"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=818630" /></a></p>]]></content:encoded>
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		<slash:comments>5</slash:comments>
	
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		<title>Acer Plans Chrome OS Netbook, But I Hope They Mean Smartbook</title>
		<link>http://gigaom.com/2009/12/02/acer-plans-chrome-os-netbook-but-i-hope-they-mean-smartbook/</link>
		<comments>http://gigaom.com/2009/12/02/acer-plans-chrome-os-netbook-but-i-hope-they-mean-smartbook/#comments</comments>
		<pubDate>Wed, 02 Dec 2009 15:05:11 +0000</pubDate>
		<dc:creator>Kevin C. Tofel</dc:creator>
				<category><![CDATA[Android]]></category>
		<category><![CDATA[CNN Big Tech]]></category>
		<category><![CDATA[CNN Startups]]></category>
		<category><![CDATA[Green IT]]></category>
		<category><![CDATA[netbooks]]></category>
		<category><![CDATA[NYT Company News]]></category>
		<category><![CDATA[NYT Startups]]></category>
		<category><![CDATA[SYN Analysis]]></category>
		<category><![CDATA[SYN Straight News]]></category>
		<category><![CDATA[Acer]]></category>
		<category><![CDATA[Chrome OS]]></category>
		<category><![CDATA[ecoATM]]></category>
		<category><![CDATA[Moresco]]></category>
		<category><![CDATA[netbook]]></category>
		<category><![CDATA[recycling]]></category>

		<guid isPermaLink="false">http://jkontherun.com/?p=51565</guid>
		<description><![CDATA[When Google recently shared its progress and plans for the Chrome OS, one tidbit left out was the names of hardware partners. We now know one of them, and it&#8217;s no surprise to me that Acer has stepped forward. The company told DigiTimes that it plans [&#8230;]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=192750&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://jkontherun.files.wordpress.com/2009/12/google-chrome-netbook1.jpg"><img  title="google-chrome-netbook1" src="http://jkontherun.files.wordpress.com/2009/12/google-chrome-netbook1.jpg?w=168&#038;h=132" alt="" width="168" height="132" class=" alignleft" /></a>When Google recently shared its progress and plans for the Chrome OS, one tidbit left out was the names of hardware partners. We now know one of them, and it&#8217;s no surprise to me that Acer has stepped forward. <a href="http://www.digitimes.com/news/a20091202PD212.html">The company told DigiTimes that it plans to offer the first Chrome OS netbook</a> in the second half of 2010. Why isn&#8217;t this shocking? Early this year, Acer was the first top-tier hardware company to adopt an Android strategy with netbooks. That effort was an on-again, off-again affair, but in the end, Acer did bring a product to the table. The netbook changed from an Android-only device into a basic XP netbook that first boots into Android, but the objective was met. <a href="http://gigaom.com/2009/07/28/acer-delays-android-netbook-but-should-just-kill-it/">I didn&#8217;t see much merit in it at the time</a>, and I&#8217;m not hearing about any sales records for the device, either. But now I&#8217;m at a crossroads for where Google fits in the netbook space, even if Acer isn&#8217;t.</p>
<p>Chrome OS is a browser for web apps. There won&#8217;t be any application installs within the operating system. Android, on the other hand, offers apps and the web. It&#8217;s geared for a smaller screen with touch. While Chrome OS will run on x86 devices, <a href="http://jkontherun.com/2009/11/19/what-you-need-to-know-about-googles-chrome-os/">it will </a><em><a href="http://jkontherun.com/2009/11/19/what-you-need-to-know-about-googles-chrome-os/">also</a></em><a href="http://jkontherun.com/2009/11/19/what-you-need-to-know-about-googles-chrome-os/"> support ARM-powered units</a>. Now Acer hasn&#8217;t announced what hardware platform its Chrome OS netbook will run on, but when it says &#8220;netbook,&#8221; I immediately think of x86, which might be overkill for nothing but a browser. My hope is that by &#8220;netbook,&#8221; Acer means an ARM-powered smartbook in a clamshell form-factor with a touch-type keyboard. If instead, it means a traditional x86 netbook costing around $300, it&#8217;s going to be a tough sell when the same money buys you both a browser and application experience, no?</p>
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