Businesses are struggling with how to evaluate the effectiveness of their social media campaigns. Currently, most companies are using metrics that fail to provide a clear picture of which marketing programs are increasing their revenues. Here, Sudha Jamthe outlines five metrics that accurately measure success. Read more »
Startups often rail against copycat companies, arguing that they steal their business and their ideas. But maybe the secret to beating clones isn’t to waste time trying to shut them down — it’s to accept them and focus on being bigger, better and faster. Read more »
Yahoo co-founder Jerry Yang has resigned from Yahoo’s board of directors and all his other positions with the company, effective Tuesday. Yang has been with Yahoo since he co-founded the company in 1995; his departure comes less than two weeks after Scott Thompson joined as CEO. Read more »
Apple delivers a highly satisfying online shopping experience not only to desktop visitors but also to mobile customers, according to a new study. In fact, Apple tops the list when it comes to mobile shopper satisfaction, edging out online shopping heavyweights like Amazon and eBay. Read more »
EBay is continuing its buying spree, snapping up Germany’s BillSafe, a payment-by-invoice provider. The new acquisition will be rolled up into PayPal, which made a minority investment in BillSafe last year and collaborated on a joint online invoice payment solution for e-commerce customers. Read more »
Recommendations have become the holy grail of the social web, sparking competition between small services like Pinterest to Amen and large ones like Facebook and Google+. So how can Italian website Circleme elbow in on the action? Read more »
