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	<title>GigaOM &#187; EasilyDo</title>
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		<title>GigaOM &#187; EasilyDo</title>
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		<title>Proactive assistant app EasilyDo rolls up tasks, raises $4.3M</title>
		<link>http://gigaom.com/2012/12/13/proactive-assistant-app-easilydo-rolls-up-tasks-raises-4-3m/</link>
		<comments>http://gigaom.com/2012/12/13/proactive-assistant-app-easilydo-rolls-up-tasks-raises-4-3m/#comments</comments>
		<pubDate>Thu, 13 Dec 2012 16:00:41 +0000</pubDate>
		<dc:creator>Ryan Kim</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[EasilyDo]]></category>
		<category><![CDATA[personal assistant app]]></category>
		<category><![CDATA[productivity]]></category>

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		<description><![CDATA[EasilyDo, a new personal assistant and productivity app, looks to proactively complete dozens of tasks for users rather than waiting for them to do it. The app, which rolls up a lot of services, just raised $4.3 million in Series A funding.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=594041&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p>While Siri pushed the idea of a personal assistant app to the fore, apps like <a href="http://gigaom.com/2012/06/27/with-google-now-google-search-is-getting-ready-for-project-glass/">Google Now</a> and <a href="http://gigaom.com/mobile/grokr-brings-google-now-mobile-search-smarts-to-ios/">Grockr</a> are showing us that the future is in anticipating a user&#8217;s needs and proactively delivering information and completing tasks. Now, a new app called EasilyDo is showing how a personal assistant app can become even more sentient and proactive.</p>
<p><a href="http://gigaom2.files.wordpress.com/2012/12/screenshot-app-1.jpg"><img  alt="EasilyDo" src="http://gigaom2.files.wordpress.com/2012/12/screenshot-app-1.jpg?w=156&#038;h=300" width="156" height="300" class="alignleft size-medium wp-image-594078" /></a><a href="https://itunes.apple.com/ca/app/easilydo-task-assistant-for/id481881465?mt=8">EasilyDo</a>, which is debuting Thursday on the iPhone and iPod Touch, combines more than 20 productivity apps, but it&#8217;s more than just a roll-up of existing services. Like Google Now, it anticipates when a user needs to rely on one of these services and offers to complete a task proactively at the right time. I have yet to try out the app, so I have to see if it can deliver as promised. But if it does, it could change the way we use our smartphones and it could also undercut a lot of standalone apps that take on discrete services.</p>
<p>The Mountain View, Calif.-based company announced Thursday it has raised $4.3 million in funding to build out its app. U.S. Venture Partners, where CEO and co-founder Mikael Berner was entrepreneur in residence, and Mayfield Fund are participating in the round, which started as a seed round but became a Series A.</p>
<p>Here&#8217;s what EasilyDo does:</p>
<p>It pulls in data from Facebook, Gmail, Yahoo Mail, and LinkedIn and looks at a user&#8217;s calendar and contacts. It then starts creating cards that represent tasks that a user would like to act on. For very timely tasks, it delivers a push notification to alert a user.</p>
<p>So if a friend&#8217;s birthday comes up, EasilyDo will send a note a few days early and offer to send their friend a gift card from Amazon, Target or Starbucks. It will also use sentiment analysis and natural language processing to scan a user&#8217;s Facebook newsfeed to pull out big news that they might miss. The app will even pre-format a comment based on whether congratulations or condolences are in order.</p>
<p>EasilyDo will review a user&#8217;s address book and merge duplicate contacts. And if a user emails someone frequently who&#8217;s not in their address book, EasilyDo offers to create a new contact for them.</p>
<p>For people on the move, EasilyDo will alert them when to leave to make their next appointment and will offer to deliver &#8220;I&#8217;m late&#8221; messages to attendees if they&#8217;re falling behind. It can also offer to text message a contact when they leave the office and head home. If a user has a conference call, the app will automatically dial in so they don&#8217;t have to mess with conference call numbers and passwords. The app can also track packages and receipts and alert users when a package has shipped.</p>
<p>EasilyDo was created by Berner, who sold his previous company BeVocal to Nuance and became SVP of Nuance&#8217;s enterprise devision, and Hetal Pandya, a former director at Nuance. Berner said the goal was to eat into some of the 35,000 decisions that a user faces each day and help them tackle some of them proactively. That&#8217;s what separates it from Siri, which still requires a user to begin an action, Berner said.</p>
<p><a href="http://gigaom2.files.wordpress.com/2012/12/screenshot-app-3.jpg"><img  alt="Screenshot App 3" src="http://gigaom2.files.wordpress.com/2012/12/screenshot-app-3.jpg?w=133&#038;h=300" width="133" height="300" class="alignright size-medium wp-image-594079" /></a>&#8220;If the information is there, we just put a task forward and see if a user wants to do it. Why tell Siri what your father&#8217;s birthday is? We get it and can offer it to you a couple of days before,&#8221; Berner told me in an interview. &#8220;We want to be the one that executes the task.&#8221;</p>
<p>EasilyDo competes with a lot of different services right now <a href="http://gigaom.com/2012/11/15/facebook-recruits-retail-partners-for-big-gifts-holiday-push/">like Facebook Gifts</a>, <a href="https://www.slice.com/">Slice for package and receipt tracking</a>, <a href="http://gigaom.com/mobile/mobileday-delivers-users-from-mobile-conference-calling-hell/">MobileDay for conference calling</a>, <a href="http://gigaom.com/2012/07/18/twist-app-automatically-tells-people-when-youll-get-there/">Twist for making it to an appointment</a> on time. Berner said he&#8217;s not looking to replace any of those apps but if his app delivers as advertised, it could do just that.</p>
<p>I&#8217;m intrigued by EasilyDo because it looks pretty useful and shows how a smart personal assistant should work. We still need services like Siri to create new actions but by making a lot of our existing data available, we can let actions and information come to us. This might unnerve some privacy-obsessed users, but EasilyDo says it encrypts all of its data and keeps as little of it as possible on its servers.</p>
<p>And it&#8217;s not looking to sell any of it. Right now, it&#8217;s making money through affiliate fees for gift cards and Berner thinks there&#8217;s an opportunity to expand that for flights or hotel bookings. An Android version is also on the way next, though when it will be ready is not clear.</p>
<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=594041&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=200199"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=200199" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=594041+proactive-assistant-app-easilydo-rolls-up-tasks-raises-4-3m&utm_content=oryankim">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/report/survey-how-apps-can-solve-photo-management/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=594041+proactive-assistant-app-easilydo-rolls-up-tasks-raises-4-3m&utm_content=oryankim">Survey: How apps can solve photo management</a></li><li><a href="http://pro.gigaom.com/report/sector-roadmap-social-customer-service-in-2013/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=594041+proactive-assistant-app-easilydo-rolls-up-tasks-raises-4-3m&utm_content=oryankim">Sector RoadMap: Social customer service in 2013</a></li><li><a href="http://pro.gigaom.com/blog/podcast-mobile-winners-and-losers-in-2012-and-what-to-expect-in-2013/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=594041+proactive-assistant-app-easilydo-rolls-up-tasks-raises-4-3m&utm_content=oryankim">Podcast: Mobile winners and losers in 2012 and what to expect in 2013</a></li></ul>]]></content:encoded>
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