Last week, the bipartisan Kerry-McCain bill proposed legislation on a Commercial Privacy Bill of Rights that would put the FTC in charge of policing the online collection, sharing and use of personal information. That has far-reaching implications for the online media business. Read More »
Tech
Google has acquired Invite Media, a young startup that helps display advertisers optimize how they spend their money across different exchanges and platforms in real-time. Invite Media in a way completes Google’s advertising suite, but it also poses questions about lock-in given existing DoubleClick products. Read More »
Jim Barnett is co-founder and CEO of Turn, a three-year-old online advertising firm that uses an eBay-like auction to improve the way advertisers are matched to web publishers. Previously, Jim was president of AltaVista, and later, of Overture’s search division, which
NYTimes: Social Networking Moves to the Cell Phone ArsTechnica: AOL’s OpenAIM SDK Requires Apps to Include Ads DataCenterKnowledge: Crunch Time: Wall Street May Buy Not Build Reuters: EU Set to Clear DoubleClick/Google Merger: Sources AdWeek: Make Room for Paid Search Multichannel News: Cox to… Read More »
This just in: Google’s $3.1 billion merger with DoubleClick has been cleared by the Federal Trade Commission, which said it saw neither current nor potential competitive problems with the deal. Australia and Brazil have already cleared it as well, but Google cannot close the acquisition… Read More »
