WordPress is going to curate more content and may focus on longform writing and even native advertising, CEO Matt Mullenweg said in a panel at SXSW Saturday. Read more at paidContent »
Henry Blodget of Business Insider has opened up about his site’s growth and other metrics, but for someone who is promoting transparency, he hasn’t told us the most important things we need to know in order to tell whether BI is successful or not. Read more at paidContent »
Berg Insight believes mobile content companies are going to figure out how to monetize mobile traffic. Berg’s analysts predict that ads and marketing won’t just become a much bigger part of the online ad market, but also a sizable segment across all advertising. Read more »
Media ratings giant Nielsen is backing Pereg Ventures, a new venture capital firm that plans to invest in U.S. and Tel Aviv startups that help advertisers measure and market to audiences across multiple platforms. Read more »
Like the Red Queen in Alice in Wonderland, the New York Times is having to run faster and faster to try to fill the gap left by declining advertising revenue, but even a rapidly growing subscription base doesn’t seem to be accomplishing that. Read more »
LocalVox, a New York-based startup that targets small- to medium-sized businesses with a comprehensive online marketing platform, has raised $7.4 million in Series A funding. The company currently operates in New York and Hartford but plans to scale to 20 markets nationwide. Read more »
Vibrant Media, the company behind many of the in-text ads on the web, is on Wednesday rolling out a redesign meant to make its advertising more transparent and interactive for users. Read more »
Twitter seems to be at a crossroads, and according to a recent GigaOM survey, its prospects for the next five years are promising. Key challenges in the near future will be establishing a revenue model and survive the backlash from developers. Read more at GigaOM Pro »
Despite the momentum behind digital advertising at the local level, Savveo, a Charlotte, NC-based company, has raised $2 million to build an online marketplace to help advertisers buy offline advertising, from ads on television and the radio to billboards and print. Read more »
For the first time, the U.S. will surpass Japan as the world’s biggest market for mobile advertising, according to research firm eMarketer. In 2012, advertisers are expected to spend more than $6.43 billion globally in 2012, with the U.S. contributing $2.3 billion. Read more »
Remember when Friendster was the hot social network, publishers doubted that ebooks would ever sell, and Netflix thought DVDs in red envelopes was the future? We do — that was that state of digital media when paidContent launched in 2002. Read more »
A study from the Annenberg School for Communication at the University of Pennsylvania found that voters are not fans of political advertising tactics that use personal information to tailor online messages. Read more »
Chances are, you’ve had an experience like this: you check out a product on a retailer’s site and then an ad for it follows you around the Web. Get ready to see more retargeted ads for gaming, sporting events and movies. Read more »
Between its CEO search and patent war with Facebook, the past few months have been especially rocky for long-beleaguered Yahoo. But, on schedule, the company today announced that it is rolling out its big data ad tool Genome. Read more »
How did Terence Kawaja know that he might be onto something back in 2009 with his now highly cited map of the mind-bending digital advertising universe? Because of the way his investment banking peers reacted. Read more »
To address the fragmentation exploding across the digital advertising market, Luma Partners founder and CEO Terence Kawaja floated the possibility of an operating system for digital ad companies to use as a common building block for their products, just how mobile apps use iOS and Android. Read more »
Data is absolutely crucial for the business of online advertising, and thanks to a new ecosystem designed to serve the sell-and-buy side, it can now be leveraged. But it also makes online advertising a far more complex space than it was even a few years ago. Read more at GigaOM Pro »
Driven by strong growth in the search and display sectors, U.S. digital advertising revenue expanded by 22 percent in 2011, reaching a record $31 billion, according to a report prepared by Price Waterhouse Coopers U.S. and released Wednesday by the Internet Advertising Bureau (IAB). Read more at paidContent »
