With tools such as WordPress, Tumblr and Posterous, you might think there are already enough ways to publish content online quickly and easily. Primal, which is launching at the DEMO conference this week, thinks that it has something extra to offer. The company’s semantic tools allow publishers to create an entire site of interrelated webpages around a topic simply by typing in a few keywords. Unfortunately, the site’s service could make the growing problem of low-quality content on the web worse rather than better.

Co-founder Peter Sweeney got his start putting together websites for companies, then built a business setting up online communities and e-business sites for musicians before coming up with the idea behind Primal. “We are building Internet automation products, and this one is focused on publishers,” he said in an interview before the launch. “We want to make it so simple and easy to publish content online that anyone can do it in a matter of moments.” Other services let people create sites quickly, he said, but with Primal and its semantic tools, “they can create a whole, vibrant community around a topic.”

Publishers start with the service’s “thought networking” tools, says Sweeney, which involves typing in a series of keywords for a specific topic: for example, technology, social media, mobile, etc. The system then goes out to the web, aggregates content relating to those keywords from a variety of websites, and formats that information into a series of pages, complete with related Google ads. The service’s agents create topic sections and other navigation as well, which Sweeney calls a “lattice of ideas or thoughts to frame your work.” Users can choose the content they want, add their own thoughts or images, then publish with a single click (content can be hosted at Primal for free with advertising included, or hosted at a user’s site for a monthly fee).

While Primal’s tools are easy to use, the content that the service aggregates looks almost exactly like the auto-generated pages and websites some companies produce in an attempt to “game” the Google algorithm and generate a lot of SEO for their ads: a conglomeration of content that matches a keyword but is otherwise poorly written and badly formatted. In other words, what some call a “link farm.”

Will Primal’s tools be useful for teachers who want to create course material sites, or small businesses who want to post useful information about their fields? Possibly. But I think they’ll also be very popular with web-spam artists. For all the company’s talk about “community,” there aren’t really any tools — such as comments or voting — that would allow for true community input. Primal is backed by a group of Waterloo, Ontario-based angels, including early RIM investor Jim Estell, and is looking to raise a $10 million round of financing.

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Dynamics, a startup out of Carnegie Mellon, is coming out of stealth at the DEMO conference this week. The company, which designs chips to fit the form factor of a credit card, is starting in the U.S. market, enabling card issuers to offer credit and debit cards that can be programmed with security codes and to access multiple accounts with the press of a small button on the card. The benefit of using cards instead of phones is that they’re compatible with the 60 million-odd magnetic stripe card readers used for point-of-sale transactions at stores all over the country.

In many ways, what Dynamics does isn’t really mobile payments at all, but the company aims to compete with mobile-payment companies to be the first technology startup to take a sizable chunk of the existing payments market.

Where many mobile payments companies rely on emerging technology like near-field communications, integrate with mobile phone bills and their usurious convenience fees, or require store owners to install new reader devices, Dynamics is simpler. The company just needs to sign up card issuers, who will then roll out Dynamics’ cards to their customers.

Dynamics already has friends in the credit-card industry, with multiple stealth trials underway. It also recruited Philip Yen, former EVP of e-commerce for Visa. Dynamics CEO Jeff Mullen, an inventor-type who said he has 150 pending and awarded patents, told us he can’t talk about those ongoing deals yet, but he’s targeting the $2 trillion global payments market. “There aren’t many startups that can talk about their markets in terms of trillions,” he pointed out. He said card issuers are excited to offer Dynamics’ programmable cards as a way to attract new customers and accounts without having to “innovate” around payment contract terms, usually their only outlet.

In a way, adapting to old infrastructure seems like a safe move that could ultimately hinder Dynamics from truly shaking up the market. Bringing new merchants online (which Square and Intuit are trying to do) or helping the “unbanked” make payments using their phone bills (like many startups and carriers are trying to do) seems a bit gutsier. Mullen said that cards are just a starting form factor for Dynamics, and the company will be independent of any one infrastructure. Headquartered in Pittsburgh, Penn., Dynamics has raised $5.7 million in a Series A round led by Adams Capital Management.

If you’re interested in a broader view of mobile payments, I summed up the various parts of the emerging market in a longer piece for our premium research service, GigaOM Pro: A Mobile Payments Glossary.

Second, think about your startup and what you are trying to do with your particular mashup. There are several startups here trying to pull aspects of sites together to make information consumption easier. However, how long will the owners of such sites let another site or service make money pulling their content out of context and serving ads against it? Ironically, it’s a similar disruption that TiVo or Slingbox brought to television, now being perpetrated against online content providers. This should be an interesting battle to watch, if such mashups gain in popularity.

Finally, a bunch of the services being launched are features rather than businesses (this includes all of the wicked cool tool bars I’ve seen.) I don’t want to be a pessimist, however, because there were some some products and startups that really stood out. These are some of the booths I rushed to after the presentations:

• Fusion I/O– Basically this company is adding a controller and software to commodity Flash to make really fast and big storage for servers. They’ve added a PCI Express slot that allows for 10 Gigabit Ethernet transport of data between the storage and the servers, and HP is designing it into servers, while IBM is designing it into storage products. This product could be a key attribute for pushing content delivery and cloud computing as close to real time as possible.
• Plastic Logic– Everyone loves this thin (see photo) plastic reader, and the company says it has a factory opening next week ready to churn out the plastic electronics on which this reader is built. They also say that the plastic is 40 percent cheaper than building electronics displays in silicon. But they don’t plan to license the technology to other partners. Seriously? Unless the reader is sub-$100, I can’t figure out why you would waste such cool technology and build and entire factory for one, high-end device. It’s like inventing chocolate and restricting it for use in chocolate chips, or wanting to control chocolate forever.
• Arsenal Interactive — A fellow blogger called it useless, but this Ribbit-like platform connects the telephone to the web using robo-calling and software. I found the HeyCosmo applications, which allow me to set a question or task and then give me answers in a minute or so, pretty useful. It’s also ripe for advertising, and the CEO showed me some emails he received from small businesses who received the robotic calls and wanted to talk about advertising. The difficulty will be establishing rating systems for the services displayed and figuring out how to sell what is essentially local advertising without employing too many people.
• Infovell– As a journalist, I spend a lot of time researching things and know that I pay for access to quality information. If Infovell’s technology can really scan the web that’s left uncrawled by Google’s algorithms and provide more than the current medical, technology and law databases, then there is a market for the service.
• Awind (mobiShow)– I know there are a million devices attempting to bridge the web and the PC, but Awind’s home entertainment box connects my PC to the TV via a Wi-Fi connection and offers watchable web content today. The box contains software that improves the resolution of the web content when blown up on the television. I still found it a bit fuzzy, but that could be the crappy monitor they brought to the show.

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That, of course, changes the way venture firms evaluate startups, looking for technologies that might be of interest to a large number of acquirers, rather than a business that can achieve a market cap of $500 million on Wall Street. It also could lower valuations for startups because many strategic buyers (especially without the threat of losing a company to the public market) will likely pay lower prices. The two exit scenarios aren’t mutually exclusive, but VCs sure act like they are when the subject is brought up.

The more experienced VCs quickly jumped in after Tilenius’s comments with the familiar “we invest in innovation and for the long haul” tripe, and they clearly didn’t like moderator Matt Marshall’s suggestions that they were flipping companies. But let’s be real, when we’re in the longest IPO drought in 30 years, at least according to NEA General Partner Krishna, ‘Kittu’ Kolluri, the need to provide investors in the fund with returns means that investors can’t look just for home runs.

The end result for an entrepreneur seeking capital is this: Make sure you can present a list of potential acquirers, an estimate of how long it will take to build a business that will attract interest from those acquirers and pricing on deals that might be used as comparisons. But you know how you wouldn’t compliment an acquaintance on a nose job? Well, you might not want to mention that your startup is an attractive M&A candidate rather than the next hot stock on the Nasdaq.

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Photrade is a platform on which photographers can post pics and track their use across the web. As part of that tracking, they can set fees for their photos and/or control which sites can use them. If the photo has been taken from the Photrade site, licenses can be revoked and updated at will. There are a few problems with this model, such as convincing people to use it in the first place — both to put quality images on it and pay for said images — but it’s a step in the right direction.

The other is MixMatchMusic, which not only enables online musical collaboration between artists and but payment for such collaborations. The service allows users to record a track of music, input meta data associated with that music and then search for other music that has similar meta data. analyzes it and suggests other music on the site that might compliment it. Musicians can use this to collaborate remotely, or meet musicians whose work they like. They can also create entire songs on the site and list them for download or commercial use. If someone buys the music, musicians get 85 percent of the revenue. Again, the site will have to get both buyers and sellers to particpate.

We hear plenty about all the people willing to work solely for their 15 minutes of fame on the web, and so far most efforts to help people cash in on their 15 minutes have fallen flat, but it’s good to see startups trying hard to address this problem. Maybe users will start taking them up on the solutions.

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In the physical world, tikitag is a set of RFID- and Near Field Communication-enabled tags and a corresponding reader. The system is standards-based, so eventually it will work with most RFID tags and readers, while the NFC aspect is aimed at allowing NFC-enabled phones to read tags as well. The hardware is the entry point to a cloud-based database that uses both the ID of the tag and the location of the tag reader to pull up an appropriate application — a stored value payment system or a retailer’s loyalty program, for example — online or on a mobile device.

So far, there are 35 developers building applications for tikitag, a number the guys behind the startup expect to grow as the product leaves its controlled alpha. Tikitag officially launches today and the $50 hardware starter kit containing a reader and 10 tags will be for sale at Amazon.com on Oct. 1.

We’ve seen this effort to bridge the real and digital worlds before with CueCat or ad plays like Kwiry. I’m still skeptical, but with the ubiquity of RFID readers, the standards-based approach to the hardware is the best effort I’ve seen so far. If Alcatel-Lucent can entice devleopers to build compelling applications, they might drive the purchase of the hardware. Once the hardware platform takes off or developers get involved, Alcatel-Lucent plans to sell subscriptions for business users to link their applications with consumers, giving the company another foot in the services market as its equipment business gets more and more competitive.

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1. HeyCosmo: Call with questions. Cosmo’s machines find answers. In 60 seconds.
2. Message Sling: Voicemail to SMS, email or web. Free on any carrier.
3. Say Where: Say a place. Get local maps or information on iPhones.
4. G.ho.st Mobile: Takes the free virtual g.ho.st desktop and makes it mobile.
5. Maverick Mobile: Online backup and remote tracking or locking for Nokia phones.
6. Rocketron: Call 408-907-2323. Hear ads. Get personalized news. Comment via voice.
7. SkyData: Send secure corporate data to mobiles from the cloud.
8. UbiSafe: Stalk teenagers, monitor older people and track thieves using GPS.
9. WebDiet: Finds nearby healthy food using GPS and tracks calories.
10. Xumii: Single sign-in connects IM, media and OpenSocial apps on mobiles.

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Ben writes: “We generated plenty of buzz, brought in some great customers and the product held up to the initial onslaught of traffic, users and feedback. And for about 1 day I felt like everything was under control. Oops…the honeymoon ended pretty darn quickly. ”

Trouble is, Ben explains, at pre-launch you’re focused like a laser on one all-encompassing thing. Once you hit the green light, “you’ll be running on even more paths than before.” The The post, Launching a Startup is Barely Step One, has great details, but we’ll share Ben’s 5 summary tips on how to deal with life post-launch — when “all hell breaks loose”!

…The best thing is to be aware of the fact that this will happen after you launch. And you should take the time before launch to prepare as much as possible.

* Setup the proper infrastructure (for development, customer support, sales management, etc.)

* Outsource those things you really need help with – such as public relations, marketing and potentially even sales.

* Prioritize what you have to get done after launch, and don’t put product development as the top priority (at least not by itself.)

* [Do ONE thing at a time] Focus on getting things done and not on the overwhelming amount that you want to accomplish right this second. You can’t get everything done in an instant; just make progress every single day towards your goals. (Oh, having goals is a good idea too!)

… [Ben concludes with] Take a breather right after you launch, and admire the work you’ve put in to get to that point. Then stop patting yourself on the back and get down to the real work …

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But this time the Standard holdouts and their patrons at IDG are onto something with The Standard deux (which comes out of beta today) — it’s just that this time what they’re onto isn’t really news, but gaming.

Matt McAlister is one of the editorial old guard still involved. Derek Butcher, who briefed us, is the techie-GM now running the show from IDG. (IDG held a majority stake in the first Standard, bought its assets out of bankruptcy for $1 million, and now owns the new version outright).

Sure the new Standard will have news, but this time it’s not being churned out by an expensive staff holed up in expensive downtown digs. This time, Butcher says proudly, they’re doing editorial on-the-cheap: “standard” news stories (appearing in the left column in the screen shot below) will be mostly non-exclusive content collected from IDG’s own news service (they have hundreds of reporters), from freelancers, or from syndication deals with third-party bloggers — one such deal is with VentureBeat.

More “differentiating stuff,” Butcher says, will come in the form of analysis from folks like VCs Fred Wilson and Guy Kawasaki, or contributors from WIRED.com and The Economist (which doesn’t sound so cheap).

“There were so many different voices out there, a lot of them are really great, so we decided on a roll-up, a one-stop resource of what people are saying,” Butcher says. (Techmeme already does a great job at this.)

But the unique thing on the new Standard — and the main reason anyone will choose to add it to their frenzied RSS feeds — is “Featured predictions.” This is where readers get to, as Butcher puts it, “place bets on whether news events will happen — like if Apple will sell 10 million iPhones.” (Not such interesting odds there, but we get the point.)

Registered readers can suggest a prediction (editors vet the prognosticators prior to publication) or use virtual Standard coin to place their bets on the outcomes. Pay-out is 100 (in virtual dollars, of course; this is a cheap operation), but if you’re any good at predicting things, like whether Yahoo or not will get a white knight, your virtual net worth will ramp.

Good betters can exchange their winnings for prizes like a Slingbox, free ad space on the site, or stuff that’s harder to come by: passes to the keynote at Macworld, for example, or dinner with a prominent editorial contributor — even a briefing with IDG Ventures (a very valuable pay-out, if you’re a startup founder.)

But the big beneficiary of making a game out of the news this way will be the Standard: Butcher has an IDC researcher whose sole job is to pull data from the “predictive activity” and correlate it to Standard reader demographics. Butcher will then turn around, package the data, and sell it into the IT channel. As he explained:

“What if our data shows that CTOs are all ‘betting long’ on Apple selling 10 million iPhones by December, and at the same time ‘betting short’ on RIMM or Palm gaining share? There are [people] in the IT, financial and media sectors who’d like to know.”

And marketers who will pay the Standard and IDG big bucks to tell them, first. Most of what Standard Duex does is just retread. But the betting stuff is genuinely fun. It’s also a creative — albeit cheeky — way to push the relaunch above the fray, to where readers already overwhelmed by content will not only notice, but hopefully, get hooked.

Oh, and in case you were wondering, there will be parties again — eventually, according to Butcher. “But this time around,” he noted, “we want make sure we’re economically responsible.”

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Tonight I caught her hilarious take on our latest “lethal” and “horrid phrase:”
Going forward!

With DEMO 2008 on this week, we’ve had several posts on the virtues of public speaking, how to improve your company presentations, and what to say (or not) to would-be investors. So, I thought you ought to consider to Lucy’s take on why “going forward…” is a phrase that will only set you back.

The first trouble with the phrase is that it’s almost always redundant. The sentence means exactly the same thing without it. If, on occasion, there is a need to spell out the idea of the future, we have some perfectly good words already. For pompous people there is “henceforth,” and for the rest of us there’s “in the future.” The second trouble is that “going forward” seems to gesture confidently toward the future but is utterly vague on timing…

Vagueness we know, is the cardinal sin of poor public speaking. But she continues…

What makes “going forward” so lethal is the way it clings to the tongue of the speaker so that it is uttered again, and again. It has become a Tourette’s syndrome for people… it’s not only infectious but constantly mutating into new, ugly forms.

Some of the abhorrent derivatives you’ll also want to avoid are:

* “the way forward”

* “on a go forward basis”

and my personal favorite — which I just know I’ve heard a VC say at least once…

* “going forward, we give feedback at every milestone”

This last concoction is where “going forward” is used as a tense modifier by people who (apparently) can’t grasp a sense of time or place at all and, therefore, stick the future tense phrase in at the beginning, but then carry on speaking in the present tense.

“If ‘going forward’ does serve a purpose at all,” concludes Lucy, “it is a signal that the listener can switch off without missing anything.” Ouch. Click here to listen to the whole piece. It is 9 minutes long, but it will be time well spent on a… um, go forward basis! (Did i say that?!)

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Next week Ben will launch his startup Standout Jobs at DEMO 2008. Debuting at such a conference is a big decision for any founder — especially when you have to give your pitch in 6 minutes, on stage, in front of hundreds, like at DEMO. Ben notes that for many founders, “it will be the most important, most stressful, and biggest presentation they’ve ever given in their lives.”

The prospect prompted Ben to write about how to prepare for presentations of all kinds, including team meetings and VC presentations.

Ben’s first piece of advice: Commit to memory 5 phrases you should NEVER utter in a presentation:

* MAKE SOME NOISE!!!
* Um…
* Did That Make Sense?
* What Else Can I Show You?
* I Guess That’s It.
… here is why if you need further explanation.

Now you’re ready for Ben’s 12 Tips for How to Improve Your Presentation better.

1. Start with your key talking points. There’s no point writing a full script or presentation until you know what points you want to hammer home. Then, you can stick with a standard format: (a) tell them what you’re going to show them; (b) show them; and, (c) tell them what you just showed them.

2. Write a script. I think this is a good idea. It lets you write everything out and start massaging the words the way you want. It also gives you a benchmark against which you can practice and refine things.

3. Don’t get hung up on specific words. It’s unlikely that missing or changing any one word will totally ruin your presentation, so don’t worry about perfection. The only person that knows you “screwed up” is you…

4. Find your speaking style. Over time with enough practice you can learn to speak and present in any style, but if you’re in crunch mode and don’t have enough time, just try and find your own speaking style. Find your groove. Some people are ultra-enthusiastic. Some are much calmer. For DEMO, I’m aiming for calm confidence. I’m not a flashy guy. I want people to see the practice I’m putting in, my enthusiasm and my confidence – but I’m not going “Tony Robbins” on them.

5. Practice in front of people. I haven’t done this yet, but I’ll be doing it soon. If you haven’t given a lot of presentations this will feel awkward but it’s better to get over those feelings now rather than when you’re on stage. So practice in front of others. But be careful about taking their advice, especially if the presentation is fast approaching. The risk is that you try to incorporate changes you’re not really comfortable with, whether it’s in the actual script or in your presentation style, and you end up causing more damage than good. Given the opportunity you should seek expert help with your presentation, but be careful about how you take any advice, especially late in the game.

6. Practice with distractions. It’s great to sit in a bubble with no distractions whatsoever and practice. You need the quiet time to memorize things and get a feel for what you’re doing. But I’m also practicing while distracted – be it by other sounds or visually (people walking by my office door, for example) because it makes me feel more confident that I can pull it off. On the DEMO stage there will be distractions. One person told me there’s a huge clock facing you counting the seconds menacingly. There are big lights, TV screens and oh ya … the people. I have to be prepared for anything, and practicing with distractions is helpful.

7. Practice piece by piece. I’ve found it quite helpful to practice each section of my presentation in pieces. I’ll focus on one part, memorize the core elements, run through it till I’m comfortable and then move to the next piece. Then it’s just a matter of stringing the pieces together, which is easier.

8. Think ahead. While practicing my DEMO presentation I’ve found my comfort zone when I can think of the next 1 or 2 sentences while speaking. So I’m on sentence #5 but my mind is already bringing up sentence #6 and #7. I don’t have to think too far ahead but just enough that the transition from sentence-to-sentence is ultra-smooth and simple. Each sentence triggers a reminder for the next one.

9. Practice hand gestures. If you’re giving a “naked” presentation (with nothing in front of you like a table, etc.) then you need to be aware of what you’re doing with your hands. And your feet. So think about your hand gestures and how they relate to what you’re saying. If you plan to move around, pace in sync with your words. I’ve been practicing this for a few days with great success. The hand gestures and where I’m walking are triggers cuing what I should be saying.

10. Find your comfort zone.
All the advice in the world won’t help if you can’t get comfortable with your preparation, practice techniques and ultimately, the presentation itself. Do whatever makes you feel comfortable. The more comfortable you feel, the more confident you feel, and the better things will go.

Now you’re ready. And fear not, it’ll be worth it.
For more on why you should present at a big confab like DEMO or CES see:
7 Conference Tips for Startups (scroll midway down).

And for more tips on presenting at big conferences see:
CES after 2AM. Diary of a founder’s ‘first time.’
When demos go bad.

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What’s at stake? Just 22 months of hard work from the LiquidPlanner team, several of whom left cushy jobs at Expedia to test their luck with a startup company… Now, with just four days to go until the six-minute DEMO pitch, it’s crunch time… Executive Bruce Henry says he’s trying to remain calm, calling the buildup to DEMO both “exciting and terrifying.”

Read about LiquidPlanner’s pitch practices, their triage meetings and of course, their “nervous energy” <a href=” in John’s whole piece . You can also follow LiquidPlanner’s progress on John Cook’s blog. For more case studies and tips on presenting at such events see:
Presenting at DEMO:12 Do’s. 5 Don’ts.

Photo:LiquidPlanner CEO Charles Seybold, center left, with his team, leads a triage session on the Internet service that the 11-person Bellevue startup is launching at DEMO next week. (Photo credit: Seattle-Post Intelligencer)

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TiVo model of under charging for the hardware, but recovering by charging a monthly fee is faulty. I still beleive so. Subsequently I bought HW/SW costing about $200 to do the same thing. The cable companies have done one better by charging almost the same amount (assuming 2 year lifetime for a consumer product), but distributing over the period. This holds a lesson for VoIP service providers in that apart from PSTN connectivity the only service they offer is directory service, which can not inherently generate much revenue. So do not rejoice that PSTN is dying/dead; along with it VoIP service business is also gone.

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