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photo: D. Miller

Critics say user-generated networks like Bleacher Report are just SEO-driven content farms that generate “clickbait” posts designed to drive low-quality traffic — but they also provide the opportunity for writers to show their abilities without having to work their way through the traditional media ecosystem. Read more »

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In cloud and big data, the second quarter of 2012 featured several high-profile deals and product launches that could reshape the marketplace for everyone. Google and Microsoft launched Infrastructure-as-a-Service offerings, software-defined networking took off, and all eyes stayed fixed on the continuing promise of data analytics. Read more at GigaOM Pro »

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taboola

In an effort to build engagement and increase video views across its properties, local TV news station owner Hearst has chosen Taboola for all its local TV stations sites to provide additional video suggestions for viewers reading stories or watching video on their websites. Read more »

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The first quarter of 2011 saw plenty of competition between various web companies — and some heated tension, too. Content farms generated the most debate, with Demand Media’s IPO attracting attention and controversy and Google making a major change to its ranking algorithm. Facebook, meanwhile, maintained its heavyweight status online, but this time the social network’s impact was centered on social search, unified communications and comment systems. And Facebook’s ongoing dominance raised the question, Is there room for more than one social network? If niche networks like Quora and Color are any indication, the answer is “yes.” Additional companies mentioned in this report include Twitter, Groupon, Microsoft, LinkedIn and MySpace. To see the full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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Google is making it easier for users to block unwanted sites in their search results, ratcheting up the pressure on low quality content sites. The search giant is allowing users to hide or block sites from future search results right from within Google search. Read more »

farm and tractors
photo: D. Miller

Google’s latest algorithm changes appear to be aimed directly at “content farms” such as Demand Media. Although the newly-public content company maintains that it won’t be affected by the changes, it seems obvious that Google is upping the ante in the content-farming game. Read more »

tractor

AOL’s recent acquisition of the Huffington Post for $315 million has centered a lot of attention on its content strategy — automating and standardizing content that attracts search-related advertising. While there are some clear benefits to this “content farm” approach to content, there are also significant disadvantages. Read more »

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AOL’s recent acquisition of the Huffington Post for $315 million has centered a lot of attention on its content strategy — big part of which is automating and standardizing content that attracts search-related advertising. While there are some clear benefits to this “content farm” approach to content, there are also some significant disadvantages. Here we look at some of the leaders in this sector and their histories, as well as the key risks and benefits of the content farm strategy. Companies mentioned in this report include AOL, The Huffington Post, MySpace, Demand Media, Google and Associated Content. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

tractor

Demand Media may have announced a successful IPO, but that didn’t quite dispel the air of controversy surrounding the company. But while Demand’s business model may be a little shaky, it’s worth monitoring for lessons in content creation efficiency and targeting, and for potential partnership opportunities. Read more »

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Google has responded to criticism about the declining quality of its results by saying it plans to come down hard on so-called “content farms” that try to game its algorithm with low-quality pages. That could mean pain for Demand Media, which is planning a closely-watched IPO. Read more »

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A chorus of complaints about spammy results in Google searches highlights a growing problem the search company is going to have to solve — and doing so will inevitably bring it into conflict with Demand Media, currently planning a high-profile IPO for later this year. Read more »

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Demand Media is feeling the glare of the spotlight as it prepares for an IPO expected to be in the $1.5-billion range. Its financial statements have drawn some red flags, there are concerns about its web traffic, and the quality of its content is being criticized. Read more »

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In its IPO filing with regulators, paid-content producer Demand Media raises the possibility that Google could decide to use its knowledge of keyword ad trends to compete with the algorithm-driven content company. Google recently received a patent that relates to generating content based on search results. Read more »

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Demand Media, the paid-content company started by MySpace founder Richard Rosenblatt, has filed documents with the Securities and Exchange Commission that are the first step on the road to an initial public offering of shares that is expected to hit the market later this year. Read more »

An Internet security firm called KnujOn has released a report on illegal uses of the domain registration system that accuses Demand Media subsidiary eNom, one of the world’s largest domain registrars, of knowingly profiting from the sale of domain names to distributors of illegal pharmaceuticals. Read more »

Today on the Net: ABC has doubled the number of ads it shows in its iPad app, Demand Media chooses Joost for its video ad sales and technology, and Epix is adding authentication with a new HD site aimed at Cox and Mediacom customers. Read more »

Demand Media CEO Richard Rosenblatt, whose company is widely rumored to be headed for a billion-dollar IPO, has added Hollywood movie mogul Peter Guber to the board. Rosenblatt has also been playing tennis with the former studio head, and dining with him and other Hollywood stars. Read more »

Hulu Sends Some Traffic To Level 3 and Limelight Networks; video content from Hulu historically came exclusively from Akamai, but lately, the site is also using Level 3 and Limelight Networks for some of its video delivery. (Streaming Media blog) Related: Hulu’s a Towering Success — […] Read more »

While Demand Media and AOL’s Seed get all the press, Associated Content has been around longer and is larger than either one, with 250,000 contributors and two million pieces of content. But CEO Patrick Keane denies that it is running a “virtual sweatshop” or “content farm.” Read more »

C-Span Puts Full Archives on the Web; C-Span has uploaded virtually every minute of its video archives to the Internet, including 23 years and more than 160,000 hours of TV footage. (NY Times) Crackle Sees Video Streams Rise; according to Nielsen Online, Crackle’s audience averages between […] Read more »

Demand Media, a Los Angles-based company started by former Intermix/MySpace CEO Richard Rosenblatt has earned the scorn for its content factory approach. With $200 million in revenues and profits, Rosenblatt is laughing all the way to the bank. My notes from a conversation with Rosenblatt Read more »

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