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	<title>GigaOM &#187; Dave Asprey</title>
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		<title>GigaOM &#187; Dave Asprey</title>
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		<title>What big data really needs is security</title>
		<link>http://gigaom.com/2012/03/22/trend-micro-structure-data-2012/</link>
		<comments>http://gigaom.com/2012/03/22/trend-micro-structure-data-2012/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 20:10:59 +0000</pubDate>
		<dc:creator>Ryan Lawler</dc:creator>
				<category><![CDATA[Dave Asprey]]></category>
		<category><![CDATA[Structure:Data 2012]]></category>

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		<description><![CDATA[There are plenty of benefits from making data available to large repositories. But Trend Micro's Dave Asprey said at Structure:Data one thing holding enterprises back from putting their data in the cloud is the lack of security of what they're sharing.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=502776&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p></p><div id="attachment_503336" class="wp-caption alignright" style="width: 310px"><a href="http://gigaom2.files.wordpress.com/2012/03/1z5o3225.jpg"><img src="http://gigaom2.files.wordpress.com/2012/03/1z5o3225.jpg?w=300&#038;h=200" alt="Dave Asprey - VP Cloud Security, Trend Micro at Structure:Data 2012" title="Dave Asprey - VP Cloud Security, Trend Micro at Structure:Data 2012" width="300" height="200" class="size-medium wp-image-503336"></a><p class="wp-caption-text">(c) 2012 Pinar Ozger. pinar@pinarozger.com</p></div>There are plenty of benefits from making data available to large repositories. But Dave Asprey, VP of Cloud Security at Trend Micro, said one thing holding enterprises back from putting their data in the cloud is the lack of security of what they’re sharing.
<p>At GigaOM’s <a href="http://event.gigaom.com/structuredata/?utm_source=tech&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=502776+trend-micro-structure-data-2012&amp;utm_content=ryangigaom">Structure:Data</a> conference, Asprey said that when individuals or enterprises think about adding their data to large repositories, there are many things that they need to be able to control who has access to it. That demand largely means adding a layer of policy management that isn’t really available today.</p>
<p>Asprey gave the example of sharing genetic data through a service like <a href="https://www.23andme.com/" target="_blank">23andMe</a>. The genetic testing could help drug or science research labs, which is great — but Asprey wonders, “Do I really want to share that data with [insurance provider] Allstate?” In that case, there’s less of an incentive to do so.</p>
<p>In addition to policy management, there’s also the issue of ensuring the reliability of data that’s put in the cloud. Asprey gave the example of a diaper manufacturer that did a field trial of a new product in a certain city, whose competitors bought out the product event though there was little actual consumer interest. That hacking, or poisoning, of the data led to the launch of a national campaign for a product no one really wanted.</p>
<p>“If big data isn’t properly secured,” Aprey said, “You can stuff the ballots.” That’s bad news when the data is being used not just to make advertising or product decisions, but when it’s applied to health and national policy decisions.</p>
<p><a href="http://pro.gigaom.com/do/structuredata2012-livestream-signup?utm_source=tech&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=502776+trend-micro-structure-data-2012&amp;utm_content=ryangigaom">Watch the livestream</a> of Structure:Data here.<iframe width="560" height="340" src="http://cdn.livestream.com/embed/gigaombigdata?layout=4&amp;clip=pla_391570b0-4433-4cf5-8a02-1204b60c24ee&amp;height=340&amp;width=560&amp;autoplay=false" style="border:0;outline:0" frameborder="0" scrolling="no"></iframe>
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<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=502776&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=958142"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=958142" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=502776+trend-micro-structure-data-2012&utm_content=ryangigaom">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/03/a-near-term-outlook-for-big-data/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=502776+trend-micro-structure-data-2012&utm_content=ryangigaom">A near-term outlook for big data</a></li><li><a href="http://pro.gigaom.com/2011/11/dissecting-the-data-5-issues-for-our-digital-future/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=502776+trend-micro-structure-data-2012&utm_content=ryangigaom">Dissecting the data: 5 issues for our digital future</a></li><li><a href="http://pro.gigaom.com/2011/09/what-amazons-new-kindle-line-means-for-apple-netflix-and-online-media/?utm_source=tech&utm_medium=editorial&utm_campaign=auto3&utm_term=502776+trend-micro-structure-data-2012&utm_content=ryangigaom">What Amazon&#8217;s new Kindle line means for Apple, Netflix and online media</a></li></ul>]]></content:encoded>
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			<media:title type="html">Dave Asprey - VP Cloud Security, Trend Micro at Structure:Data 2012</media:title>
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			<media:title type="html">Dave Asprey - VP Cloud Security, Trend Micro at Structure:Data 2012</media:title>
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		<title>6 signs Microsoft has got its mojo back</title>
		<link>http://gigaom.com/2012/03/22/6-signs-microsoft-has-got-its-mojo-back/</link>
		<comments>http://gigaom.com/2012/03/22/6-signs-microsoft-has-got-its-mojo-back/#comments</comments>
		<pubDate>Thu, 22 Mar 2012 18:22:30 +0000</pubDate>
		<dc:creator>Barb Darrow</dc:creator>
				<category><![CDATA[Android]]></category>
		<category><![CDATA[Dave Asprey]]></category>
		<category><![CDATA[Hadoop]]></category>
		<category><![CDATA[Hortonworks]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[James Whitaker]]></category>
		<category><![CDATA[Kay Young]]></category>
		<category><![CDATA[kinect]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[Raghu Ramakrishnan]]></category>
		<category><![CDATA[Steve Ballmer]]></category>
		<category><![CDATA[Windows Azure]]></category>
		<category><![CDATA[X-box]]></category>
		<category><![CDATA[Yahoo]]></category>

		<guid isPermaLink="false">http://gigaom.com/?p=501978</guid>
		<description><![CDATA[Two star hires and a well-reviewed phone-and-tablet operating system do not necessarily remake a company, but they do ease the perception -- prevalent in recent years -- that Microsoft is on its last legs. Could the once-dominant software giant be on the comeback trail?<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=501978&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://gigaom2.files.wordpress.com/2012/03/5050932298_34543f2470_z.jpg"><img title="5050932298_34543f2470_z" src="http://gigaom2.files.wordpress.com/2012/03/5050932298_34543f2470_z.jpg?w=300&#038;h=200" alt="" width="300" height="200" class="alignright size-medium wp-image-502618"></a>Two star hires and a <a href="http://gigaom.com/mobile/why-windows-phone-is-making-waves-at-ces/">well-reviewed phone-and-tablet OS</a> do not necessarily remake a company, but they do ease the perception — prevalent in recent years — that Microsoft is on its last legs.</p>
<p>There appears to be a big change in that perception compared to last year when there were<a href="http://www.reuters.com/article/2011/05/25/us-microsoft-idUSTRE74O8BQ20110525"> public calls,</a> based on Microsoft’s sluggish stock performance,  for CEO Steve Ballmer to step down. Several attendees at this week’s<a href="http://event.gigaom.com/structuredata/?utm_source=cloud&amp;utm_medium=editorial&amp;utm_campaign=intext&amp;utm_term=501978+6-signs-microsoft-has-got-its-mojo-back&amp;utm_content=gigabarb"> Structure: Data 2012 </a>conference seemed newly bullish on Microsoft’s prospects. Here are six reasons why:</p>
<h2>1: Embrace of Hadoop</h2>
<p>Even hard-core Microsoft skeptics are impressed with the company’s new found Hadoop love.  Since October, the company’s worked with Hortonworks to make Hadoop work well with Windows — sacrificing its own Dryad big data framework in the process.  Hadoop is already available in beta on Microsoft <a href="://Since%20October,%20Microsoft%20has%20been%20publicly%20working%20with%20Hadoop%20startup%20Hortonworks%20to%20make%20Hadoop%20work%20better%20in%20Windows%20environments.%20In%20the%20process%20it%20all%20but%20killed%20the%20Dryad%20big%20data%20framework%20it%20spent%20years%20developing.%20This%20new%20strategy%20includes%20Hadoop%20distributions%20for%20Windows%20Servers%20and%20the%20Windows%20Azure%20cloud%20computing%20platform,%20as%20well%20as%20a%20connection%20to%20SQL%20Server.%20Hadoop%20on%20Windows%20Azure,%20in%20fact,%20is%20already%20available%20in%20Developer%20Preview%20mode%20and%20should%20be%20generally%20available%20by%20the%20end%20of%20this%20quarter,%20">Windows Azure.</a> (Azure also won a big customer in <a href="http://www.microsoft.com/Presspass/press/2012/mar12/03-22MovideoPR.mspx">Movideo </a>which is moving its online video archives to the Microsoft platform.)</p>
<h2>2: Works better with others</h2>
<p>Kay Young, CEO of Mortar Data, a New York-based startup, said he’s seen a big change in Microsoft’s behavior towards other companies and that has softened his previous perception of the company. “I came up hating Microsoft and hating the fact that I had to use Internet Explorer but things have changed,” he said. “I wonder how much Ballmer has to do with that.”</p>
<p>Microsoft has been reaching out to help startups beyond Seattle, hosting events and seminars for startups at its New England Research and Development (NERD) center in Cambridge, Mass., for example.</p>
<h2>3: High-profile hires</h2>
<p>Bringing aboard a highly respected technologist like former Yahoo chief scientist <a href="http://http//gigaom.com/cloud/microsoft-snags-yahoo-chief-scientist/">Raghu Ramakrishnan</a> and the re-hiring of  <a href="http://blogs.msdn.com/b/jw_on_tech/archive/2012/03/13/why-i-left-google.aspx">James Whitaker</a>, who had left for Google, are two signs that Microsoft can attract top talent.  It seemed for a while that there was a one-way flow of talent out of Redmond.</p>
<h2>4: Strong Windows 8</h2>
<p>Even Microsoft haters admit that Windows 8 looks like a for-real OS for tablets, phones and desktops. Windows 8′s inclusion of Hyper-V also will give Microsoft a much stronger story in desktop virtualization, and Hyper-V in general is more powerful on the server side.  ”We’ve seen people with multi-hypervisor strategies who walked away from Hyper-V adding it back in,” said Dave Asprey, VP of cloud security for Trend Micro, another Structure: Data attendee.</p>
<h2>5: Consumer credibility</h2>
<p>Xbox and now <a href="http://gigaom.com/2010/11/30/kinect-sales-are-hot/">Kinect</a> have become the focal points in many homes, giving Microsoft some much needed heft in the hot consumer technology market.  The company’s sweetheart deal with Nokia on mobile phones could very well give Windows a much-needed boost in mobile.  ”I think Nokia might save them there,” Asprey said.</p>
<p>The new Windows Phone interface is more intuitive, more what a phone interface should be than the iPhone’s iOS, said Dave Ryan,  CTO of General Dynamics Information Technology,  another Structure: Data attendee. Of course, Microsoft has a lot of ground to make up in htis market where it lags far behind iPhone and Android.</p>
<h2>6: Stock price</h2>
<p>A recovering share price can cover a lot of flaws and Microsoft stock has done better of late trading at about $32 per share,  up 20 percent on the year. Nasdaq is up 16 percent for the same period. People don’t call for a CEO’s head if the stock is heading in the right direction.</p>
<p><em><a title="Attribution License" href="http://creativecommons.org/licenses/by/2.0/">Photo courtesy of</a> Flickr user <a href="http://www.flickr.com/photos/microsoftsweden/">Microsoft Sweden</a></em></p>
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<br />  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=gigaom.com&#038;blog=14960843&#038;post=501978&#038;subd=gigaom2&#038;ref=&#038;feed=1" width="1" height="1" /><p><a href="http://pubads.g.doubleclick.net/gampad/jump?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=522162"><img src="http://pubads.g.doubleclick.net/gampad/ad?iu=/1008864/GigaOM_RSS_300x250&#038;sz=300x250&#038;c=522162" /></a></p><p><strong>Related research and analysis from GigaOM Pro:</strong><br />Subscriber content. <a href="http://pro.gigaom.com/?utm_source=cloud&utm_medium=editorial&utm_campaign=auto3&utm_term=501978+6-signs-microsoft-has-got-its-mojo-back&utm_content=gigabarb">Sign up for a free trial</a>.</p><ul><li><a href="http://pro.gigaom.com/2012/03/a-near-term-outlook-for-big-data/?utm_source=cloud&utm_medium=editorial&utm_campaign=auto3&utm_term=501978+6-signs-microsoft-has-got-its-mojo-back&utm_content=gigabarb">A near-term outlook for big data</a></li><li><a href="http://pro.gigaom.com/2012/01/newnet-q4-platform-mania-and-social-commerce-shakeout/?utm_source=cloud&utm_medium=editorial&utm_campaign=auto3&utm_term=501978+6-signs-microsoft-has-got-its-mojo-back&utm_content=gigabarb">NewNet Q4: Platform mania and social commerce shakeout</a></li><li><a href="http://pro.gigaom.com/2012/01/newnet-q4-platform-mania-and-social-commerce-shakeout/?utm_source=cloud&utm_medium=editorial&utm_campaign=auto3&utm_term=501978+6-signs-microsoft-has-got-its-mojo-back&utm_content=gigabarb">NewNet Q4: Platform mania and social commerce shakeout</a></li></ul>]]></content:encoded>
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