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Social media technologies continue to permeate marketing and enterprise collaboration, even if investors felt let down in the third quarter by their consumer-facing businesses like Facebook, Groupon, and Zynga. So B2B technology offerings in support of marketing and collaboration will soon steal all the social tech attention. This quarterly wrap-up analyzes these events, and provides a near-term outlook for trends, technologies and companies to watch in the next 18 to 24 months. Read more at GigaOM Pro »

Groupon, Savored
photo: Savored

Groupon has bought New York City-based discount reservation service Savored, which offers diners up to 40 percent off their meals in exchange for making a reservation at a specific time. The acquisition complements Groupon Now, but distances Groupon even more from its core daily deals product. Read more »

Groupon
photo: Getty Images / Scott Olson

Swedish investment group Kinnevik has cut its ties with Groupon, selling up its remaining stake in the daily deals company for $81.5 million — a shareholding that was valued at almost $200 million when the company went public in November. Read more »

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In an attempt to move beyond being a provider of deals, Groupon is launching a loyalty program for U.S. consumers and merchants, part of a bigger effort to become the “operating system for local commerce.” Groupon Rewards gives merchants a way to track and recognize loyalty. Read more »

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After attracting attention last summer for social commerce initiatives with Foursquare and Facebook, last week American Express announced a new coupons hook-up with Twitter. Amex has the potential to be a powerhouse in social commerce, but so far that potential remains ... Read more at GigaOM Pro »

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Mobile deals combine location-aware discounts with mobile marketing campaigns. What are the largest pitfalls in this promising space, though? Privacy and security issues must be addressed to assure consumers their purchases are secure and their location is being closely guarded. Read more at GigaOM Pro »

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With new products from a variety of players like Google and Isis comes a potentially confusing year as the term “mobile wallet” gets thrown around repeatedly. What exactly is the “mobile wallet”? Here are some important definitions for those looking to make a move in the space. Read more at GigaOM Pro »

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Last week, a negative Bloomberg story about Facebook storefronts described how GameStop, Gap, J.C. Penney and Nordstrom had closed their Facebook stores. That doesn’t mean retailers should give up. Instead, they should put their Facebook stores in the hands of their marketing and promotions staff and ... Read more at GigaOM Pro »

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Call it the year of lessons learned, if not quite bubbles burst. In 2011, several trends in the connected consumer space that appeared inexorable at the start of the year seemed disorganized by the end. What does that mean for the next 12 months? From cloud-based media storage to daily deals to the fight for the digital living room, 2012 will be a year of consolidation and integration. Both entrepreneurs and investors will figure out that many once-promising standalone business models need to be grounded on more solid, integrated platforms to create real value. Companies mentioned in this report include Hulu, LivingSocial, Netflix and Zynga. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »

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Nowadays, many people’s email inboxes are overflowing with deal advertisements. As much as everyone loves a bargain, it can all be a bit overwhelming. A new app called Frugalo aims to separate the wheat from the chaff in our daily deal overloaded email inboxes. Read more »

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Daily deal aggregator Yipit is finally available on mobile with a new iPhone app. The app provides users with a mobile version of Yipit’s My Deals feature, which personalizes deal recommendations from its base of more than 800 providers and serves up the top offers. Read more »

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CrowdMob, an Andreessen Horowitz-backed startup, is taking the wraps off its business: creating a next-generation deal network that combines Tapjoy with Groupon. CrowdMob will distribute local deals via mobile gaming apps, incentivizing gamers to purchase offers using virtual currency. Read more »

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