Netflix had a rough year ever since it announced a major price hike and an ill-advised plan to spin off its DVD-by-mail service. That’s led to a massive decline in customer satisfaction, as the once high-flying company saw its rating drop to its lowest ratings ever. Read more »
How much do you love your iPhone 4S? Chances are the answer is “a lot.” New ChangeWave research data shows owner satisfaction with the iPhone 4S is much higher than that of the iPhone 4, with 96 percent approval ratings and only 2 percent reporting dissatisfaction. Read more »
According to a survey to be released Tuesday, Apple is again the leader in computer owner satisfaction by a wide margin. Its lead in happy customers corresponds with an expansion of its overall business as well as the skyrocketing of its stock price. Coincidence? Not likely. Read more »
Gamification, that buzz word panned as hype by some, has increasingly won over companies, investors and even research firms like Gartner, which now predicts half of all companies will use gamification by 2015. So what’s next? How about gamification certification? Read more »
A new survey measuring customer service among computer users was released today. To those who own a Mac, it probably won’t come as a surprise that Apple ranked highest. It was Apple’s best ever rating, though it wasn’t the only company to claim that honor. Read more »
For the second year in a row, Apple’s iPhone is at the top of the global marketing firm’s satisfaction survey for business users of smartphones, and the iPhone also wins among consumers, too. Based on a thousand-point scale, 1,148 business users were asked to rate smartphones on […] Read more »
Apple has once again received top honors among computer manufacturers for customer satisfaction, and not by a small margin, either. The recent American Customer Satisfaction Index survey (PDF) has Apple beating their closest competitor by 10 points, something with which the creators of the survey are […] Read more »
