Pursway says it’s not about identifying the people with the biggest social presence or the ones who spend the most. It’s about using transactional data to look for people who impact the purchase decisions of others. Read more »
Imagine that from a first date, you could predict how frequently a new beau might call you or what the warning signs of waning interest might be. That doesn’t exist yet for courtship, but Custora is trying to do something like it for commerce. Read more »
One of the things social media marketing will need if it’s going to live up to its aggressive $5 billion spending forecast is more differentiation between marketing and collaboration platforms. Companies like Jive Software, Lithium, Mzinga and Telligent offer social network platforms aimed at both employees ... Read more at GigaOM Pro »
