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If you’re a blogger, your most common problem is likely not knowing what to write. You open your word processor or editor to find a blank canvas staring back at you, which causes the same thing to happen to your mind — it goes blank. Read more »

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I strongly believe in content marketing. It’s one of the most effective ways to build credibility and establish a presence online, but it’s also a great way to create additional revenue streams for your business. Here are some examples of successful business models built around content. Read more »

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Web workers are a busy group, and it can be too easy to get buried in our work while rarely surfacing to keep up with the latest news, trends and other information that we should be learning. Read more »

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When it comes to media, one important idea is starting to become clear: Content isn’t a product anymore, it’s a service. Because for consumers, content is less and less a thing they buy and more a thing they experience. Read more »

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Tomorrow’s event will be a big day for Apple, and a big day for those of us who make our living following the company’s every move and picking up the bread crumbs it drops along the way. At the very least, it seems certain that they […] Read more »

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Last week, I talked about three ingredients for business success, one being the need for systematic and consistent promotion and marketing. A reader asked for a more detailed list of specific things small businesses could do to have a continuous marketing/promotional program. Read more »

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As I sit down each day to do my work, the vast majority of which involves writing (articles, web site content, tweets and blog posts), I can’t help but think about the writing rules drilled into me by past English teachers. In most cases, their advice […] Read more »

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Writing content for the web can take many forms, but a good number of those forms will probably involve an interview at some point or another. As a general rule, good interviews have three characteristics: One, they make you forget that someone other than the reader […] Read more »

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This weekend I was on an “SEO Smackdown” panel at our local WordCamp Portland. Two of us were from the content side, while the other two panelists were SEO experts. My take on SEO is that writing compelling, interesting blog content that people will want to […] Read more »

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iTunes 9 brings about a much more flexible setup for syncing. It’s definitely an improvement, in some senses, but still far from perfect. In fact, many might be quick to term some of the options as “feature creep.” Check out some of our thoughts on the […] Read more »

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Yesterday, I read the Unconventional Guide to the Social Web, and although I found a lot of useful information in it, one thing has stuck with me since reading it. Your blog is your mothership. Don’t neglect it for lesser tools.

This is an important thing to keep in mind when marketing your business online. There are tons of ways to build a web presence, including a variety of social media and networking sites, but nothing is as important as your blog.

Maintained correctly, your blog is the one tool that will get you the most traffic, and it’s the tool over which you have the most control. If you set out with the intention of posting three to five times per week, within a year, you will begin seeing significant activity around your site. Within two to three years, you could easily be an authority in your particular niche.

But, how can you make sure that you don’t neglect your blog (or mothership)?

#1 Spend time there.

Visit your site or blog frequently (ideally, several times per day). This helps you stay connected with your vision for your business, and it also helps you stay in tune with the usability of your site, as well as find ways to improve it.

#2 Keep it updated.

It’s very easy to allow a month to go by without posting a single blog entry. Naturally, the frequency of your posts will depend on a number of factors, most important being your own goals for your site, but you should post on a regular and consistent schedule so that your site content remains fresh.

#3 Engage your audience.

Ask questions, make thought-provoking posts, and most importantly, monitor the comments on your blog. If someone replies to one of your posts, take the time to respond, and if you really want to impress the person, email him or her with a thoughtful “thank you for following” message. Read more »

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It’s not a huge surprise that Michael Eisner is a fan of premium content. He did, after all, run Disney, one of the largest entertainment factories in the world. But in a nice little Q&A over at Broadcasting & Cable, Eisner showed just how big a […] Read more »

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I recently wrote about why I think it is more important to spend time creating great content instead of focusing on developing your personal brand. It even inspired one reader to get back in the habit of regularly blogging, and in his post, he touched on an important point. Every blog post doesn’t need to solve some tough technology problem or cover breaking news. People tend to make blogging much harder than it needs to be.

Here are a few ideas for people who want to blog more frequently, but who sometimes have a hard time coming up with ideas or face writer’s block. Read more »

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Many web workers have their own blogs, which are usually shared with colleagues and clients. But a good professional blog is not just a matter of just setting up your blogging platform, typing whatever comes to mind, and clicking “Publish.” Most professional blogs would benefit from […] Read more »

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I wanted to jump into the conversation about personal branding that we’ve been having over the past week or so. I really don’t spend much, if any, time worrying about my personal brand, but when I look at my presence online, I seem to have a […] Read more »

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We’re on a personal branding kick here at WebWorkerDaily, and like all self-promotion, it makes me feel a little uncomfortable. I’ve never been one to toot my own horn; it’s part of the reason that I escaped the corporate world, and all of the ladder-climbing and […] Read more »

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If you want to keep up with a specific brand, for whatever reason (they’re a competitor in your space, your job is related to their activity, or you just really like what that company’s doing), to date there’s been no easy way to keep track of […] Read more »

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In my line of work, I do quite a bit both indoors and outdoors. As such, it is crucial for me to know the weather forecast at the drop of a hat. The weather app built into the iPhone is a simple, no fluff, no garbage, […] Read more »

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It’s been pretty quiet here on jkOnTheRun the past few days due to a whirlwind schedule of traveling and meetings for both Kevin and I.  We left Vegas after 6 days of CES coverage on Monday of this week and on Wednesday we both headed out […] Read more »

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Are you a video junkie who loves nothing more than stuffing iTunes with videos to watch in Front Row, Apple TV, or on your iPod? If you find yourself spending more time than you should fussing with conversion and the such, VideoDrive can get those videos […] Read more »

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Which is a better business to be in right now: content creation or distribution? The New York Times alluded to this question in a piece about Warner Bros. this weekend. From the article: For Mr. Bewkes and his team, the core of the strategy is a […] Read more »

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With Sony announcing a DVR for the PS3, what are the odds Apple will make a similar move?  Sony and Apple are very different companies. What drives Sony may not drive Apple. These days, Sony seems lost.  They missed out on the digital audio player market after […] Read more »

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