The New York Times offers an ad tool that lets brands use its stories in a unique form of content marketing. The tool, which can provide publishers with a new source of long-tail revenue, will soon be used by other publishers like Forbes and Condé Nast. Read more at paidContent »
Companies like Johnson & Johnson have long encouraged consumers to spread the word about their products. These marketing campaigns are taking on new twists in the age of social media. Read more »
NRelate, a small boot-strapped fellow New York City start-up, is growing quickly with its content marketing and recommendation widget and just eclipsed 20,000 publishers after a breakout year in 2011. NRelate focuses on medium and small publishers and blogs, helping them monetize and build more engagement. Read more »
