The U.S. smartphone story didn’t change too drastically in the first quarter of 2013: Android is still used by more than half of all smartphones and the iPhone is still by far the most popular smartphone in the U.S. Read more »
Even though it fell 1.3 percent between October and December to 52.3 percent share, Android still is the most popular smartphone operating system in the U.S. Apple’s share grew 3.5 percent to 37.8 percent. Read more »
You’d think that during the final quarter of last year, when Microsoft introduced Windows Phone 8 and Nokia debuted a new flagship Lumia, the platform would gain momentum. You’d be wrong. Read more »
Millions of people now consume content on mobile devices but the analytics tools used to measure websites has failed to account for them. Now, a system has come along that measures these mobile users — and shakes up some of the traditional rankings. Read more at paidContent »
Gmail has been claiming the top spot for worldwide email providers since this summer. New outside data finally shows it’s true. Read more »
Brand advertising’s focus on cross-platform media measurement has grown dramatically in the past five years. Within the next 36 months cross-platform digital video advertising will standardize, driven by the shift in media dollars to online viewing and the adoption of the Making Measurement Make Sense (3MS) initiative. Read more at GigaOM Pro »
Between February and May, Apple’s iPhone saw a sliver of growth in U.S. smartphone market share at 1.7 percent. Android saw smaller growth (0.8 percent) but is still most prevalent and is on a little over half of all smartphones, according to a report released Monday. Read more »
Once the fastest growing content supplier in the online video business, Vevo has seen its U.S. internet audience shrink by 20 percent over the last year, according to numbers released Monday by comScore. The measurement, however, does not reflect migration to mobile platforms. Read more at paidContent »
Smartphone owners are driving tablet demand in the U.S. as 23.6 percent of those with a smartphone now own a slate: Nearly 1 in 4 consumers with a smartphone purchased a tablet between February and April of this year. Half of those slates are video players. Read more »
Aggressive investments into professional-grade (and semi-professional-grade) video content have dramatically increased the average amount of time viewers on YouTube and Yahoo spend watching shows each month. The competition, meanwhile, has seen its usage decline in a big way. We crunch the comScore video numbers. Read more at paidContent »
According to estimates, 30 percent of online ads are seen by no one at all. Read more at paidContent »
“Fraud is the elephant in the digital room” according to a report on digital ad campaigns published today by metrics company comScore (NSDQ:… Read more at paidContent »
Some argue that Google+ doesn’t have more users — or more active users — because of its poor design. But the biggest issue is that while there are plenty of reasons for Google to want such a network, there are few compelling reasons for users to want it. Read more »
What will 2012 bring to our mobile world where tablets are trying to take the place of PCs and we’re carrying small computers in our pockets? ComScore helps predict 2012 by looking at 2011 in its Mobile Future in Focus report, published on Thursday. Read more »
Users are downloading more e-books, music, TV shows and movies than ever: Digital content and subscriptions were the fastest-growing retail… Read more at paidContent »
The fourth quarter may have lacked a dominating big-event product announcement like Q3’s Facebook platform extension or Q2’s unveiling of Google+, but the NewNet world continued to buzz along. In the battle for mind share, everyone wanted to be a platform. Meanwhile, consumer and social technologies continued to gain momentum, and new vehicles for content and service discovery presented both challenges and opportunities for NewNet companies. And it is hard to ignore the overcrowded but growing world of daily deals. This quarterly report analyzes these trends and others, and it also provides a near-term outlook of trends, technologies and companies to watch in 2012. Companies mentioned in the report include Amazon, Facebook and Socialcast. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
MySpace, the grand daddy of social is still wheezing along, comScore says. In fact it is bigger than Tumblr and Google Plus. Infact, people spend more time on MySpace, a dying platform than on Google Plus. Pinterest just cracked the top ten list! Read more »
In addition to Cyber Monday being a lot more convenient than Black Friday, it turns out that shopping online can be a lot greener than shopping in stores. Read more »
Even as online video viewing has expanded, audiences at YouTube continue to outpace the market. The latest evidence? ComScore’s September Video Metrix report, which shows that nearly half of all videos viewed online in September were delivered by the Google-owned online video site. Read more »
Last quarter’s big headline in social media and real-time technologies came from Google, which launched Google+, its first social tech product that seems legit. In the third quarter, things were back to normal. Google+ is still growing, but Facebook’s platform update dominated the news. And as Google+ passed 25 million users and won some raves from the digerati, its competition with Facebook intensified. Additional companies mentioned in this report include Zynga, Salesforce, BranchOut and Foursquare. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
Samsung and Apple (NSDQ: AAPL) continue to clean up in the U.S. smartphone market while it now seems clear that the launch of the Verizon iP… Read more at paidContent »
Interesting stats out today from comScore (NSDQ: SCOR) that underscore just how clear the threat is to Nokia (NYSE: NOK) from Android: the r… Read more at paidContent »
Everyone likes to talk about the boom in smartphone use, but the reality is that even in the most advanced markets, there is still a long wa… Read more at paidContent »
A recent batch of product and funding announcements points to a real trend: the infrastructure and business ecosystem for social media advertising is developing rapidly. That’s good news for marketers – and even for Facebook competitors – as it is critical for growing the market beyond ... Read more at GigaOM Pro »
At first glance, the latest comScore smartphone market share figures paint a bleak picture for anyone that isn’t Android, but there’s plenty of reason to believe that iOS is holding its own. The Verizon iPhone is one, and we’ve only just begun to see its effect. Read more »
According to the latest comScore report, Android has overtaken iOS in the U.S. when it comes to smartphones and taken the lead in overal market share. iOS shows flat growth compared to last quarter, but a few new moves could turn things around. Read more »
Last week, market researcher comScore released its U.S. Digital Year in Review report that’s chock full of useful data for the industry. Implications arising from the numbers include Facebook’s ad value problems, communications platform evolution, and potential social commerce growth barriers. Read more »
E-commerce rebounded last year, buoyed by rising consumer confidence and the fast emergence of deal sites like Groupon and Living Social, according to ComScore’s U.S. Digital Year in Review, which looked at the changing face of digital media as it expanded through social, mobile and video. Read more »
Online video advertising is fast becoming big business, with ad spend expected to grow from $1.4 billion in 2010 to $5.2 billion in 2014. Despite that growth, the online video ad market will still lag the growth of online video viewership unless publishers increase ad loads. Read more »
The average U.S.-based Internet user is now watching some 30 mintes of online video every day, according to new data from comScore. The viewing time per user is up 40% since last year, thanks in part to video sites like YouTube making their offerings stickier. Read more »
The free availability of popular TV shows online could eventually lead to the destruction of one of the main pillars of the TV industry, Dish exec Bruce Eisen said during a panel at Streaming Media West today. His remedy? A 30-day window for Hulu & Co. Read more »
Maybe web video junkies have the back-to-school blues? According to new numbers released by comScore today, there was a slight dip in online video viewership last month, with the total number of Internet users watching online video dropping from 178 million in August to 175 million. Read more »
Although feature phones still outsell smartphones, a greater number of smartphone users accessed mobile content in apps and browsers than consumers with feature phones for the first time ever in the U.S., says comScore. But the app economy is helping feature phones too, says one company. Read more »
Today on the Net: British file sharers will continue to face lawsuits, Facebook.com is now the second most visited online video site, Apple approves the PlayOn video app,Hulu tweks its iOS app, and more. Read more »
Recent stories about social networking companies and third-party data suppliers highlight a key challenge currently facing social media: advertising measurement. Companies that best address this challenge by pairing the new medium with more traditional media buying will be the ones to get the advertising ... Read more at GigaOM Pro »
Not even the iPhone 4 could stem the tide of Android, at least according to the latest rolling average for U.S. smartphone market share from comScore. The report, which measures smartphone market share in the U.S. among those 13 and older, saw Android increase five points. Read more »
While on-demand services like YouTube and Hulu get all the press, live-streaming services have posted dramatic increases in viewer engagement over the last year. Time spent watching live online video increased nearly 650 percent in that time, to 1.4 billion minutes a month. Read more »
Feel like you’ve been seeing a lot more ads on Hulu lately? Guess what, you’re right: New numbers from comScore show that close to 84 percent of all videos shown on Hulu are now advertisements. That makes Hulu by far the biggest video ad network. Read more »
Traffic to the Twitter.com website more than doubled last year, according to the latest results from comScore, with more than 92 million unique visitors visiting the site in June 2010. The fastest-growing market was Latin America, where usage of the social networking service more than tripled. Read more »
Due to immense takeup of the company’s Watch Instantly streaming video service, Netflix traffic growth is “off the charts,” according to comScore. The number of Netflix visitors spiked 46 percent year-over-year in June, which is the fastest year-over-year growth comScore has seen in five years. Read more »
