More social marketing consolidation as Beyond buys Content & Motion
Data-driven social public relations are the order of the day for a San Francisco marketer, as it acquires a UK social marketing agency. Read more at paidContent »
Branch aspires to be a simplified, successful Google Wave
As a hot, buzzy start-up in private beta, Branch has enjoyed advanced hype thanks to some high profile users and backers. But it also suffers from misconceptions as well because it’s not quite clear to the public what it will be. Is it a form of a […] Read more »
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The Future of Workplaces
Technological advancements have minimized the need for employees to be as physically present in a traditional office setting, and employee relationships now extend across different time zones and geographies. This paper discusses the future of work and the workplace in that context. We examine the shifting nature of actual workspaces, from four office walls to the online world; the emergence of new flexible hours that no longer require a nine-to-five mindset; the role of consumer-grade technologies such as iPads, smartphones and notebooks in the workplace; and what role cloud-based services such as Box.net, Huddle and Dropbox play. Companies mentioned in this report include Facebook, Apple, Google and Skype. For a full list of companies, and to read the full report, sign up for a free trial. Read more at GigaOM Pro »
The New Yorker on Email: It’s Funny Because It’s True
Email is the bridge spanning how we communicate today and one we need to burn when we reach the real future of collaboration, which will have text, video, documents and real-time context about people’s projects and work combined with ways to search and filter that information. Read more »
10 Ways to Really Connect Through Social Media
People are using the Internet to connect to information, but more importantly, to connect with people. And yet many people seem confused and overwhelmed about the right way to connect through social media channels. Here are 10 ways to really connect with others through social media: Read more »
Does the World Need More Than One Twitter?
Twitter’s downtime and reliability issues have continued to mount over the past couple of weeks, with repeated system errors and outages. All of which raises the question: Can Twitter handle its emerging status as the world’s real-time communications network, or does it need some help? Read more »
How Can Advertising Work on the Social Web?
Who said that the advertising models of print and yesteryear would be sustainable online? Everyone just hoped they’d translate, because porting old models onto new platforms didn’t require much innovation or effort. Read more »
