Twitter on Wednesday switched on enhanced brand pages for accounts owned by National Public Radio, NBC News, Volkswagen, and others. This is the first batch of premium Twitter pages from companies other than the handful of launch partners who unveiled enhanced brand pages in December. Read More »
Tech
For the first time in 23 years, Pepsico isn’t spending millions on a Superbowl ad, but instead is funding a series of social-media powered community renewal projects to the tune of $20 million, a campaign that appears to have already paid off. Read More »
Editor’s Note: Founder Aruni Gunasegaram has written about the virtues of ignoring “the experts” , things no one tells you about VCs, and her preparations for “shaking the can” for her current startup, BabbleSoft, in My Funding Toolkit. … Read More »
Mark Zuckerberg & Co. stood up in front of the advertising community in New York today and unveiled Facebook Ads, an ad system that allows companies to use the Facebook social graph and to develop highly targeted ads. Large brands such as Coca-Cola (KO), Sony… Read More »
