Brand advertising’s focus on cross-platform media measurement has grown dramatically in the past five years. Within the next 36 months cross-platform digital video advertising will standardize, driven by the shift in media dollars to online viewing and the adoption of the Making Measurement Make Sense (3MS) initiative. Read more at GigaOM Pro »
Chill users can now watch the latest TV shows on the social video platform, thanks to an integration of Hulu’s content. However, get ready to set your alarms if you want to chill on Chill.com while watching House: Hulu’s shows will run synchronized and scheduled. Read more »
ClipSync Moments gives viewers the ability to share videos with friends on social networks. But instead of sharing a link to the entire video and having their friends search for the part it refers to, ClipSync attaches comments to a specific moment in time. Read more »
RealNetworks has made a strategic investment in ClipSync, which makes it easy to create social viewing rooms online. RealNetworks uses ClipSync for its SuperPass subscription service, which allows Big Brother viewers to get a behind-the-scenes look at what really happens on the reality TV show. Read more »
A startup being incubated out of I/O Ventures called SocialVision made waves last week with the introduction of an application called YouTubeSocial, which enables users to create social “viewing parties” around a certain video or videos. But YouTubeSocial is only part of the startup’s story. Read more »
Social TV is a big trend this year, so we’re always eager to see how it’s being adopted out in the wild. While talking to us about his platform’s recent Twitter integration, View2Gether‘s CEO Chris Adams also shared some nice stats on how his company’s white-label […] Read more »
MySpace has just launched ClipSync chat for its original program Married On MySpace. The tool allows watchers to choose to join social viewing rooms, which run linear versions of each episode. If you tune in after other people have started, you miss what they’ve already seen, […] Read more »
