More clearspring Stories

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With 10 terabytes of data generated everyday, AddThis (formerly called Clearspring) has access to a social graph that rivals Facebook. But unlike the social networking giant, AddThis wants to share its data. So I asked them how they can handle real-time processing on that many terabytes. Read more »

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Facebook has set out a clear path to make the web social, and it’s extremely well-positioned to make that happen. But it’s not all bad news for competitors, even small startups — because the prospect of competing with Facebook is driving alliances to create open alternatives. Read more »

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A new open platform called XAuth is being released Monday by Meebo, with the support of Google, Microsoft, MySpace, Yahoo, JanRain, Disqus, and Gigya. XAuth detects whether or not a user is logged into web services elsewhere so a publisher can prominently display those preferred sites. Read more »

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Which do you prefer as a tool to let your visitors share your content with others: AddThis or ShareThis? What were the criteria you used to come to your decision on which one to use? Here are a few things you should consider when deciding which […] Read more »

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Adobe partnered with Gigya, a social widget maker, to offer a new service that lets advertisers and developers easily share their Flash-based applications across social, mobile and desktop platforms. The service, available today and called Flash Platform Services for Distribution, will enable developers to track and […] Read more »

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Widgets, Facebook Applications, OpenSocial Web 2.0 gee gaws – you got one of those, well you can get funded. And when I say funded, I mean really funded, even though many of these companies are still struggling to find a business model. This lack of a […] Read more »

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ScanScout Hooks Up with ClearSpring; in-video ad company partnering with widget maker for broad social platform distribution. (MediaPost) Economic Slump Hurting Cable, Not Satellite; perception of satellite’s HD programming as superior helping growth. (Reuters) New TV Series Scarlet a Marketing Hoax; elaborate ad campaign promotes LG’s […] Read more »

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The time to prove that widgets can make money is here. But much like the early days of banner advertising, when people just sold whatever unused space they had, the world of widget ads is a Wild West with no set sizes, rules about placements, or even defined success metrics. Read more »

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2007 was supposed to be the Year of the Widget, according to Newsweek, and Jon Swartz of USA Today apparently agrees that the promise has been fulfilled. He says: [Widgets] are all the rage on the Web. Marketers are thinking of ways to use them to […] Read more »

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