Media companies and publishers of all kinds spend a lot of time measuring their online traffic patterns using analytics that track where readers come from — but Alexis Madrigal of The Atlantic argues that they are overlooking a huge contributing factor that he calls “Dark Social” traffic. Read more »
Chartbeat announced a $9.5-million round of funding and a series of new features aimed at giving websites and publishers better insight into how users are engaging with their content, something that has become increasingly important as Facebook becomes a major player in online advertising. Read more »
Twitter’s launch of an analytics dashboard that shows who is interacting with a site’s content and when is clearly designed to try and prove to advertisers and publishers its effectiveness as a distribution and engagement platform, as Twitter tries to monetize its growing network. Read more »
Chartbeat’s Tony Haile says the company created a special version of its real-time analytics service called Newsbeat because it wants to help publishers understand their online businesses better, by giving them more data about what readers are interested in and where they are coming from. Read more »
Chartbeat, which offers real-time website analytics, has closed a $3-million Series A round of financing from a group of VCs led by Index Ventures. This is the first external financing the startup has taken after being founded by betaworks, the venture group/incubator run by John Borthwick. Read more »
Betaworks, a New York City-based Internet company, has raised $20 million in new venture funding in a round led by Intel Capital and RRE Ventures. Softbank, Founders Collective, DFJ Growth, AOL Ventures and the New York Times are new investors in the company. Read more »
