Marc Benioff says SaaS leader will continue to buy companies and technologies — and also build internally — to bolster its marketing and services businesses. Read more »
With investment souring on consumer-focused companies, 2013 will be more about the social enterprise, with a different set of companies driving innovation and perhaps a little disruption. Look for the likes of Salesforce.com, Jive Software, and other enterprise players to make headlines in the new year. Read more at GigaOM Pro »
Social media technologies continue to permeate marketing and enterprise collaboration, even if investors felt let down in the third quarter by their consumer-facing businesses like Facebook, Groupon, and Zynga. So B2B technology offerings in support of marketing and collaboration will soon steal all the social tech attention. This quarterly wrap-up analyzes these events, and provides a near-term outlook for trends, technologies and companies to watch in the next 18 to 24 months. Read more at GigaOM Pro »
Salesforce is reportedly close to buying social media marketing platform Buddy Media for $800 million. If true, it shows how Salesforce is adapting to the changing face of customer relationship management, which is increasingly about managing branding, social media interactions and marketing for customers. Read more »
Social marketing platform operator Buddy Media is rolling out a bunch of updates to its suite of tools including a unified social data API, the ability to track conversions and campaigns across their entire social media efforts, and a new mobile content development platform. Read more »
A recent batch of product and funding announcements points to a real trend: the infrastructure and business ecosystem for social media advertising is developing rapidly. That’s good news for marketers – and even for Facebook competitors – as it is critical for growing the market beyond ... Read more at GigaOM Pro »
Twitter reached out to the enterprise market for the first time yesterday with the unveiling of Twitter 101, a web-based guide aimed at helping companies understand how to use the real-time microblogging service, including case studies that show how it can help a company’s business. Twitter […] Read more »
