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brightroll mobile

BrightRoll is extending its BRX platform to mobile devices, enabling advertisers to target both online and mobile audiences through a single ad-serving platform. With the latest update, advertisers can now upload their typical video creative, which will then be automatically transcoded and optimized for mobile delivery. Read more »

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BrightRoll said today that it’s wrapped up a $10 million Series C round of financing — after reaching profitability. The video ad network, which claims to be “bigger than Hulu,” plans to use the funds to expand even further, adding to its technology platform and growing […] Read more »

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News Corp., MySpace Eye Flixster; News Corp. has been conducting due diligence on Flixster as part of a plan to combine it with Rotten Tomatoes. (AllThingsD) VideoEgg, comScore Partner on Tracking Ad Impact Offline; companies will launch a new product that allows brands to gauge the […] Read more »

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AT&T Looking For An Original Content Exec; a job posting reveals the telco wants to hire an executive to lead the development of original programming for its “multiple entertainment and communications platforms.” (Multichannel News) Rogers Launching On Demand Online Next Week; a beta version of the […] Read more »

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Bresnan Communications Deploys Clearleap; cable operator implements web-video-to-TV platform to manage local VOD content. (Multichannel News) NFL Blackout Games to be Streamed; in-market games will be available for streaming beginning at midnight the day of the game, and will be accessible for 72 hours. (Broadcasting & […] Read more »

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Sony’s Q2 Sales and Operating Revenue Down 19.2%; sales of Bravia LCD TVs dropped 27 percent; company blamed poor quarter on bad global economy and appreciation of the yen. (The Wrap) JK Wedding Video Boosts Chris Brown Record Sales; direct link to buy his song “Forever” […] Read more »

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Redbox Signs Sony to $460 Million Distribution Agreement; five-year deal has the studio providing DVDs to the kiosk rental company, the first such studio deal for Redbox. (Video Business) Soapbox R.I.P.; Microsoft decides to just kill off its UGC video site. (paidContent) Facebook Served 1B Video […] Read more »

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As video advertising networks grow in reach and importance, and start to play a bigger role in distributing content online, we wanted to get a better sense of how they measure up. We checked with comScore, which coincidentally just prepared its first report on the subject. […] Read more »

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It’s hard to get a read on how the economy is affecting online video. Experimental ad budgets are being slashed. Viewers are flocking to free in a downturn. Advertisers want more accountability. Everybody still watches TV. All these things are true. So we give props to […] Read more »

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Israeli Defense Force Using YouTube; the military is uploading videos to explain, in English and Arabic, their operations. (Variety) First Video Shot with G1 Phone…Sucks; garbled, “colored mess” is because the G1′s firmware has big problem with video codecs. (VentureBeat) Sanctuary Ends First Season on a […] Read more »